According to a report in the "Nihon Keizai Shimbun" on August 4, Sharp is making a comeback to major home appliance exhibitions in Europe and the United States after a hiatus. The company is set to showcase its latest innovations at the Berlin International Consumer Electronics and Household Appliances Exhibition (IFA) this September, marking its return to the event after a five-year absence. IFA is one of the largest consumer electronics shows in Europe, and Sharp's participation signifies its renewed focus on the global stage.
Sharp also plans to make a splash at the International Consumer Electronics Show (CES) in Las Vegas in January 2018, its first appearance there since withdrawing from the North American TV market in 2016. At these exhibitions, Sharp aims to highlight its technological prowess, particularly with its cutting-edge "8K" ultra-high definition image technology. This move underscores Sharp's commitment to pushing boundaries in the realm of visual innovation.
Sharp's journey back into the international spotlight began when it was acquired by Hon Hai Precision Industry, a Taiwanese company, during the summer of 2016. Since then, the company has been steadily expanding its presence abroad. In February 2017, Sharp further bolstered its European operations by acquiring Slovak UMC, a distributor of Sharp-branded TVs in the region. This acquisition was a pivotal step in Sharp's strategy to re-enter the European television market, which naturally led to its decision to return to the Berlin Consumer Electronics Show.
Interestingly, since ceasing its North American TV operations in 2016, Sharp had refrained from participating in the annual CES in Las Vegas. However, with the recent changes in its business strategy and a fresh lineup of innovative products, Sharp is ready to reclaim its position as a leading player in the global consumer electronics industry.
Attached is an image that captures some of Sharp's recent innovations, showcasing their dedication to quality and design. As Sharp prepares for these high-profile events, the anticipation is palpable, both for the company and its loyal customers worldwide.
Sharp’s strategic moves indicate a bold vision for the future, one where they aim to once again captivate audiences with groundbreaking technology and exceptional product design. By leveraging platforms like IFA and CES, Sharp is signaling its intention to regain its status as a global leader in consumer electronics.
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