Recently, the news that LeTV is set to rebrand has sparked widespread interest within the industry. On the evening of September 27, LeTV officially released the "Announcement on the Resolutions of the 48th Meeting of the Third Session of the Board of Directors." According to the statement, the company will officially change its name to "New LeTV Information Technology (Beijing) Co., Ltd." while keeping its stock code unchanged at "300104."
The announcement highlighted that following a series of strategic adjustments in the first half of 2017, the company has reaffirmed its core ecological philosophy centered around user experience. The new strategy focuses on the "platform + terminal + content + application" model, concentrating resources on large-screen ecological advantages. It combines focused self-control with open content, supported by internet financial services, aiming to build a smart TV-centered home entertainment ecosystem.
Through this transformation, LeTV aims to become a leading player in the evolution of cultural consumption, leveraging the home internet as a platform. This move reflects the company’s long-term vision to enhance user engagement and deliver more value through innovation and integration.
Below are some visual representations of the new brand identity:
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