In recent years, the use of virtual reality (VR) and augmented reality (AR) has become increasingly common. Once limited to gaming, these technologies are now making their way into everyday life, offering new and immersive experiences across various industries.
According to a recent report by Worldpay, VR and AR hold significant potential for growth. The data shows that 95% of Chinese consumers have used VR or AR technology in the past three months, highlighting a strong and growing interest in these innovations. In addition, 84% of Chinese respondents believe that VR/AR will shape the future of shopping, while over half of Australian participants think it could become as widespread as smartphones. Similarly, 66% of Japanese consumers expressed a desire to see more physical stores adopt VR and AR technology.
Compared to earlier versions, modern VR technology can now deliver vivid, realistic 3D visuals, providing users with dynamic and engaging experiences. Beyond entertainment, VR is being applied in retail, education, healthcare, and more. Retailers are using VR and AR to enhance customer interaction, offering more efficient and interactive ways to explore products.
For example, in some stores, customers can try on clothes without waiting in line. By standing in front of a smart mirror, the system automatically captures their measurements and displays the selected items in real-time, creating a seamless and futuristic shopping experience.
In China, Alibaba showcased its VR shopping platform "Buy +" during Singles' Day 2016, allowing users to browse products through VR headsets. The company is also developing an AR-based game similar to Pokémon Go to drive traffic to physical stores. Meanwhile, in Australia, eBay partnered with Myer to launch the world’s first VR department store, where shoppers could explore thousands of products in a virtual environment.
VR is also helping real estate developers and interior designers create virtual models of properties, enabling buyers to visualize spaces before making a purchase. With VR, potential buyers can explore room layouts, furniture arrangements, and more—all from the comfort of their homes.
China is leading the global adoption of VR and AR. According to the same study, nearly 100% of Chinese consumers have tried at least one form of VR or AR, with over half using it weekly. However, outside of China, adoption has been slower. In Australia, only 25% of people have tried VR, and in Japan, just 19% have had any experience with the technology.
Despite this, APAC consumers are gradually following China’s lead. 61% of Australians believe VR/AR could transform shopping, and 70% of Japanese consumers want to see more retail applications of the technology.
As VR and AR change how we shop, payment systems are also evolving. Google, for instance, introduced voice-activated payments via its assistant, allowing users to make purchases hands-free. This could pave the way for fully immersive VR shopping experiences, where users don’t need to enter personal information or click a “pay†button.
Worldpay researchers are also exploring how consumers use cards in virtual environments. The goal is to ensure that online and in-store payments remain convenient, secure, and seamless for VR users. A smooth payment process can significantly enhance the overall experience, encouraging greater engagement and loyalty among customers.
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