It is deplorable: Why do these classic home appliance brands disappear?

Once upon a time, the names "Peony, Venus, Yan Dance, Narcissus, and Chunlan" were household favorites. These brands once brought us unforgettable experiences and moments of joy. But now, those golden days have faded into memory, becoming just a part of our past. In this fast-moving era of technological advancement, the home appliance industry has been one of the most dynamic sectors. It reflects the changes in society and lifestyle. From black-and-white TVs to smart LCDs, from top-loading washers to front-loaders, and from simple refrigerators to high-tech multi-door models—each innovation has shaped how we live. The evolution of home appliances has quietly documented the small but meaningful moments of our lives. Whether it's a large refrigerator or a tiny rice cooker, these devices have made our daily routines easier and more efficient. They’ve freed us from tedious chores, allowing us to focus on what truly matters. So, which home appliance brand do you still remember? Many of the once-familiar names have vanished, transformed, or been acquired by bigger players. Some are even unknown to younger generations today. According to data from the National Information Center, the number of TV brands has dropped from over 50 in the 1990s to around 10 now. Air conditioner brands have fallen from 110 to 8, and refrigerator brands from 75 to 10. In less than two decades, the survival rate of these brands is under 10%. How many of them still linger in our memories? Let’s take a trip down memory lane and revisit some of the iconic Chinese home appliance brands that once dominated the market—and eventually faded away. **Venus TV** In the 1980s, televisions were symbols of modern life. Color TVs were the dream of every family. Among them, Venus TV stood out. Originally from Shanghai, it was the first company to introduce color TV production in China. Its popularity grew rapidly, and it became a symbol of quality and innovation. However, as the market evolved, price wars began to take their toll. Venus refused to join the price cuts, but its limited scale couldn’t keep up with the competition. By 2003, the brand was discontinued, marking the end of an era. **Yan Dance Recorder** Another beloved brand was Yan Dance. Known for its catchy jingle, “Yan Dance, Yan Dance, a song to love,” it quickly became a household name. The brand rose to prominence through aggressive marketing and became the largest tape recorder producer in China. But as new technologies like CDs and VCDs emerged, the demand for tape recorders declined. Yan Dance failed to adapt, and by 1996, it shut down completely. **Narcissus Washing Machine** In the 1980s, washing machines were a luxury. Narcissus was a top brand in the south, known for its reliable twin-tub models. My family had one for years, and I didn’t get a new one until middle school. However, as the market shifted toward automatic and drum washers, Narcissus struggled to keep up. Poor strategic decisions, including a partnership with Whirlpool, led to its decline. Today, it exists only as an OEM brand. **Conclusion** No matter how successful a brand may have been, change is inevitable. Some brands fell due to poor adaptation, while others simply couldn't keep up with the pace of progress. Their stories remind us of the importance of innovation, user-centric thinking, and strong R&D. As the saying goes, “This is the best of times, this is the worst of times.” In today’s competitive market, success isn’t accidental. Domestic brands must continue to evolve, listen to consumers, and build strong identities to survive and thrive. These fading brands may no longer be in the spotlight, but they left behind valuable lessons and unforgettable memories.

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Name	Insulation Glass Fiber Winding Wire
Conductor	Copper
Dimension(mm)	Round: 1.0 ~ 7.0
	Rectangular: Thickness(a): 1.0 ~ 10.0 Width(b): 3.0 ~ 35
Insulation Material Type	Fiber Glass
Insulation Thickness	Singer, double or according to your requirement
Standard	IEC; ISO9000; ISO9001; IATF16949
Packing	100kg ~120kg ply-wood spool (250*500)
Application	Oil-immersed transformer windings, medium and large electrical motor and power substations, etc.

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Name	Insulation Glass Fiber Winding Wire
Conductor	Aluminum
Dimension(mm)	Rectangular: Thickness(a): 1.0 ~10.0 Width(b): 3.0 ~ 35
Insulation Material Type	Fiber Glass
Insulation Thickness	Single, double or according to your requirement
Standard	IEC; ISO9000; ISO9001; IATF16949
Packing	50kg~150kg ply-wood spool (250*500/ 250*550/ 250*600)
Application	Oil-immersed transformer windings, medium and large electrical motor and power substations, etc.

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