Of course, the blue LED technology also benefits the outdoor advertising industry, which has developed rapidly in foreign countries and has covered many places in Europe and the United States. The introduction of outdoor large-screen media into China is also more than 20 years, and the achievements in just 20 years are remarkable. Of course, there are also many problems. 80% of companies are at a loss, 10% are in balance, and only 10% are profitable. The problem of high vacancy rate also makes the entire LED industry in an awkward situation.
Standing at the turning point of the times and industries, in order to make this technology develop well and benefit the outdoor advertising industry, the problem must be solved. As the saying goes, to solve the problem, you must also ring the bell and explore the crux of the problem. Currently in the outdoor advertising industry, the market people facing it are mainly a regional enterprise and products. In the face of the current Internet environment, the whole world has a panoramic view. If outdoor advertising is limited to its own small circle, development is bound to be It's hard. Breaking the geographical restrictions and developing into the country has become an inevitable path for outdoor LED media.
Breaking the geographical restrictions requires an intermediary. Of course, there is an intermediary in the outdoor advertising industry--agents, but the purchase and sale of agents is no longer a simple sale. The cost of the intermediary makes the advertisers complain, and eventually they are discouraged. Still choose to develop in your own territory.
Since agents are not welcomed by advertisers and media owners, and they need an intermediate communication bridge, the market calls for a company that serves both buyers and sellers of the outdoor advertising industry. This can not help but let the author think of the concept of DT. At the inaugural World Internet Conference in Wuzhen, Zhejiang, China, the Internet e-commerce giant Ma Yun also mentioned this concept. What is DT? It is a data processing technology that corresponds to IT technology. When Ma Yun explained DT, the IT era is based on self-control and self-management, while the DT era is based on serving the public and stimulating productivity. From the IT era to the DT era, that is, from the era of self-centered to serving others.
The times have changed, of course, the outdoor advertising industry needs to keep up with the times. The outdoor advertising industry needs a company that serves others to communicate with advertisers and media owners. It does not compete with advertisers and media owners for the benefit of both parties.
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