The growing popularity of SUVs in the domestic automotive market has made it a highly lucrative segment for many automakers. This trend has spurred numerous companies to focus heavily on developing their own SUV models, with some even dedicating themselves entirely to this category. The flourishing SUV market has also opened up new opportunities for domestic brands, allowing them to expand their presence and innovation. JAC Motors, for instance, has introduced several successful SUV models like the Ruifeng S3 and Ruifeng S5. Recently, at the Shanghai Auto Show, they unveiled their latest flagship SUV, the Ruifeng S7. Currently available in 15 different versions, the Ruifeng S7 offers both 1.5T and 2.0T engine options. The 1.5T version is a 5-seater, while the 2.0T variant comes as a 7-seater.
JAC Motors has clearly defined the role and purpose of the Ruifeng S7 within their lineup. As the brand's top-tier SUV, it not only symbolizes prestige but also complements the Ruifeng S5 in the compact SUV segment. By offering models at varying price points, they aim to capture a larger market share and solidify their brand position. But does the Ruifeng S7 live up to expectations? How does it stack up against competitors in terms of overall performance? For those intrigued by this model, keep reading to find out more.
As Mr. Lu Xun once said, "Silence often precedes either an eruption or extinction." In today’s thriving domestic automotive landscape, failing to produce competitive products can lead to being overshadowed by rivals. JAC Motors has had success stories before, such as the Ruifeng S3, which sold over 20,000 units in just over a month, making it one of the most popular subcompact SUVs. With the Ruifeng S7, Jianghuai aims to maintain its momentum in the higher-end SUV market.
The Ruifeng S7 is available with both 1.5T and 2.0T engines, with the only noticeable difference between the two being at the rear. The front grille adopts JAC's signature bottle-shaped design, which is highly recognizable and closely resembles that of the Ruifeng S3. The front is equipped with four parking sensors and a panoramic camera, enhancing safety and convenience. While the headlights lack bright spots and use halogen bulbs, it's rumored that future models will feature LED lighting.
The base model, known as the Ruifeng S7 Elite, starts at 90,000 yuan. Besides standard features like fixed cruise control and dual airbags, it also includes dual-zone automatic climate control. Compared to other vehicles in its class, the Elite model offers a competitive set of features. The Comfort model, priced slightly higher, adds extras like a sunroof, central touchscreen, keyless entry, keyless start, tire pressure monitoring, and a reversing camera.
In terms of design, the Ruifeng S7 embodies JAC's modern family aesthetic. Its headlights seamlessly connect with the grille, creating a cohesive look. The horizontal chrome trim enhances the front's muscular appearance. Triangular-shaped fog lights with integrated steering assistance provide added functionality. The side profile is sleek and sporty, complemented by the five-spoke alloy wheels and blackened taillights. The dual exhaust pipes and roof spoiler add a sporty touch. Measuring 4,790 mm in length, 1,900 mm in width, and 1,760 mm in height with a wheelbase of 2,750 mm, the Ruifeng S7 offers ample space.
Under the hood, the Ruifeng S7 is powered by 1.5T and 2.0T engines. The 1.5T delivers 128 kW of power and 251 Nm of torque, while the 2.0T produces 140 kW (190 PS) and 300 Nm of torque. Both engines come paired with a 6-speed manual or a 6-speed dual-clutch transmission. Critics may point out the heavy configuration, but this only highlights the confidence of domestic automakers. Established nearly half a century ago, JAC Motors has been at the forefront of powertrain innovation, placing them among the best in the industry. Despite weaker sales in the civilian passenger car sector, JAC remains a strong competitor due to its robust engineering capabilities.
While the Ruifeng S7 faces stiff competition from established players, its combination of advanced features, competitive pricing, and solid build quality makes it a promising contender in the SUV market. Whether it can achieve the same success as its predecessors remains to be seen, but JAC Motors' commitment to innovation and customer satisfaction is evident.
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