There are a lot of indoor lighting products on the market, but in the eyes of people in the industry, the indoor lighting market is still in its infancy and needs to be developed. As the saying goes, everything is difficult at the beginning. Since the interior lighting is already well-opened, what is needed now is to continuously develop and expand, and to constantly “blood†its development.
Heat pump water heater industry development inspiration
The development of the industry will not only rely on policies to develop, it is like the development of the heat pump water heater industry. Heat pump water heaters have entered the Chinese market for nearly ten years, and the development process during this period has not been easy. In foreign countries, heat pump water heaters are supported by various policies. Whether in technology or market sales, the development of foreign heat pump water heaters is much faster than domestic ones. Although the development of domestic heat pump water heaters is not far behind foreign policy, the support of policies has played a key role in promoting the popularity and promotion of heat pump water heaters, and has also played an encouraging role for enterprises. However, these policies are far from enough for the development of the industry. The development of the industry requires both policy and brand. In terms of competition, the brand is a constraint.
In the market began to show a clear trend of the opportunity, the traditional home appliances and air-conditioning brand, the United States, Gree to carry the brand advantage into the heat pump water heater industry, under the strong brand advantage, not only bring huge business opportunities for the enterprise itself, but also accelerate the development of the market. In the field of heat pump water heaters that have yet to form a strong brand, competitive companies have more room for development and are gradually forming a brand-driven industry. Products can be quickly imitated and surpassed by competitors, but brands are difficult to achieve. Excess, so really lasting competitive advantage often comes from strong brands. It can be said that whoever establishes a brand will have the initiative in the future market competition.
Brand companies drive the development of the industry. This model can be seen in many industries. The development of the LED commercial and home lighting industry has also grown with the participation of big brand companies. For example, Everlight Optoelectronics, which has been focusing on street lighting, has also turned its attention to indoor lighting, cleverly used its brand advantages, and attracted many customers engaged in indoor lighting. . Another example is that LG Electronics has entered the global lighting market with the concept of “green energy, low carbon and environmental protection†and has provided considerable development opportunities for companies with core technologies and brand awareness. Another example is the internationally renowned brand Philips, as the global leader in the lighting industry, has recently launched a new commercial lighting channel model for commercial lighting centers and rolled up a new storm of commercial lighting innovation.
The development of lighting industry also needs brand support
The new initiative of commercial lighting center stores, leading the trend of commercial lighting, not only brings a huge market for Philips, but also makes the brand image of Philips commercial lighting in-depth, the current Philips lighting center in the lighting market in mainland China has more than 400 Home and expand at a rate of hundreds every year. NVC Lighting has always been one of the most influential lighting product and application solution providers in China and has maintained its leading position in the field of commercial lighting. Because of its professionalism and focus on commercial lighting, it has been selected by many famous brands, including: 2008 Beijing Olympic Games, Tianjin Metro Line 1, Hilton and other star hotels, MTS Bonwe, Kinba, Ordos and other clothing brands, BMW , Ford, Toyota and other car brands.
The development of LED commercial and home lighting has developed rapidly with the participation of major brand companies. The joining of brand enterprises and the development of the industry have played a complementary role. The addition of brand companies has increased the competition within the industry and driven the industry. Development; At the same time, the development of the industry brings unlimited business opportunities for the development of the company. The strong brand enterprises in business and home have joined LED commercial and home lighting, which will accelerate the development and maturity of the industry. At the same time LED commercial and home lighting industry will certainly accelerate into the brand era, industry companies must accelerate the process of brand building.
The 2nd Shanghai LED Indoor and Commercial Lighting Fair 2011 will be held in the theme pavilion of the Expo. The well-known Expo will be the best platform for LED lighting products display. The well-known high-end lighting brands will make the show even more beautiful. Passion continues to burn, let us wait and see the lighting industry's "Expo."
The brand image is deeply rooted in the hearts of the people, and the successful rise of products requires unique advertising campaigns and promotion. The channels for publicity and promotion are also varied. As an important brand arena in modern society, the exhibition has become one of the important links in corporate brand building and promotion that cannot be overlooked.
Heat pump water heater industry development inspiration
The development of the industry will not only rely on policies to develop, it is like the development of the heat pump water heater industry. Heat pump water heaters have entered the Chinese market for nearly ten years, and the development process during this period has not been easy. In foreign countries, heat pump water heaters are supported by various policies. Whether in technology or market sales, the development of foreign heat pump water heaters is much faster than domestic ones. Although the development of domestic heat pump water heaters is not far behind foreign policy, the support of policies has played a key role in promoting the popularity and promotion of heat pump water heaters, and has also played an encouraging role for enterprises. However, these policies are far from enough for the development of the industry. The development of the industry requires both policy and brand. In terms of competition, the brand is a constraint.
In the market began to show a clear trend of the opportunity, the traditional home appliances and air-conditioning brand, the United States, Gree to carry the brand advantage into the heat pump water heater industry, under the strong brand advantage, not only bring huge business opportunities for the enterprise itself, but also accelerate the development of the market. In the field of heat pump water heaters that have yet to form a strong brand, competitive companies have more room for development and are gradually forming a brand-driven industry. Products can be quickly imitated and surpassed by competitors, but brands are difficult to achieve. Excess, so really lasting competitive advantage often comes from strong brands. It can be said that whoever establishes a brand will have the initiative in the future market competition.
Brand companies drive the development of the industry. This model can be seen in many industries. The development of the LED commercial and home lighting industry has also grown with the participation of big brand companies. For example, Everlight Optoelectronics, which has been focusing on street lighting, has also turned its attention to indoor lighting, cleverly used its brand advantages, and attracted many customers engaged in indoor lighting. . Another example is that LG Electronics has entered the global lighting market with the concept of “green energy, low carbon and environmental protection†and has provided considerable development opportunities for companies with core technologies and brand awareness. Another example is the internationally renowned brand Philips, as the global leader in the lighting industry, has recently launched a new commercial lighting channel model for commercial lighting centers and rolled up a new storm of commercial lighting innovation.
The development of lighting industry also needs brand support
The new initiative of commercial lighting center stores, leading the trend of commercial lighting, not only brings a huge market for Philips, but also makes the brand image of Philips commercial lighting in-depth, the current Philips lighting center in the lighting market in mainland China has more than 400 Home and expand at a rate of hundreds every year. NVC Lighting has always been one of the most influential lighting product and application solution providers in China and has maintained its leading position in the field of commercial lighting. Because of its professionalism and focus on commercial lighting, it has been selected by many famous brands, including: 2008 Beijing Olympic Games, Tianjin Metro Line 1, Hilton and other star hotels, MTS Bonwe, Kinba, Ordos and other clothing brands, BMW , Ford, Toyota and other car brands.
The development of LED commercial and home lighting has developed rapidly with the participation of major brand companies. The joining of brand enterprises and the development of the industry have played a complementary role. The addition of brand companies has increased the competition within the industry and driven the industry. Development; At the same time, the development of the industry brings unlimited business opportunities for the development of the company. The strong brand enterprises in business and home have joined LED commercial and home lighting, which will accelerate the development and maturity of the industry. At the same time LED commercial and home lighting industry will certainly accelerate into the brand era, industry companies must accelerate the process of brand building.
The 2nd Shanghai LED Indoor and Commercial Lighting Fair 2011 will be held in the theme pavilion of the Expo. The well-known Expo will be the best platform for LED lighting products display. The well-known high-end lighting brands will make the show even more beautiful. Passion continues to burn, let us wait and see the lighting industry's "Expo."
The brand image is deeply rooted in the hearts of the people, and the successful rise of products requires unique advertising campaigns and promotion. The channels for publicity and promotion are also varied. As an important brand arena in modern society, the exhibition has become one of the important links in corporate brand building and promotion that cannot be overlooked.
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