A lot of dealers who do European lamps have stated that it is important to look at dealers in European-style lamps to see whether they will operate, not just look at certain lighting brands. Let's take a look at the sales and prospects of European lamps in some cities.
Zhengzhou: Small European Lamp Market
European lights, in Zhengzhou market, large and small stores can see its elegant figure. A few days ago, he visited the splendid family of the largest affordable supermarkets in the Central Plains and learned about the sales of European lamps. According to the introduction of the staff, the price of the European lamps of the splendid family ranges from a few hundred to several thousand, taking into account the various needs of high, medium and low grades. As expected at the beginning of the year, European lamps are the mainstream of this year, but they are not as popular as everyone expects. There are many reasons for this, and one of the most important ones is the type of housing restrictions. More than half of the customers who enter the glorious family will see the European lights, but the real buy is 20% of the people, Other people do not want to buy, there is no place to install, Zhengzhou's house height is generally 2.8 meters, about 2.7 after a simple decoration In meters, the lamp body is a bit longer and you may get into your head when you stand up. In addition, in addition to a few brands, the majority of manufacturers' product lines are relatively single, with more living room lights and fewer complementary products.
Market demand is the goal of R&D. We hope that upstream manufacturers can develop more European-style lamps suitable for installation and use of small units. Then there will be a substantial breakthrough in the market share of European lamps. Manufacturers will have new profit growth points, and ordinary consumers can also Use elegant European lamps.
Wuhan: Expanding
European lamps have become a favorite of people, gradually becoming a fashion and fashion trend. What role does it play in housing decoration? Why so much sought after by consumers? Recently, he interviewed the general manager of Wuhan Meiya Meiga Lighting Co., Ltd. Zhao Lin. He mentioned Meiya Mejia. No one in the lighting industry knows. Zhao has been in the lighting industry for more than a decade and has a certain influence in Hubei. Zhao has her own unique insight: With the development of society, many people's aesthetic interests have also changed. The original like the simple beauty, and gradually fell in love with the magnificent beauty of luxury, whether it is civilians Still expensive, they are all proud of spending European and American goods, furniture, electrical appliances, and clothing. When the entire style tends to European style, lighting is inevitably assimilated.
As one of the birthplaces of the world civilization, Europe has experienced thousands of years of cultural precipitation, and the European classical style has been immersed in the details of historical years. Domestic consumers are increasingly admiring the lifestyle of Europe and the United States, which is also a strong interest in Jiangcheng people's classical European and American lighting. In the past half year due to the impact of real estate, the entire lighting market has also been affected to a certain extent. However, people’s pursuit of classic culture has not been reduced. The scale of the European and American classical lighting market in Central China continues to expand.
Chongqing: Potential Market
European lamps have been hot on the Chongqing market since last year. Although many dealers have increased the proportion of European lamps, many excellent European lamp brands have also settled in Chongqing. The competition for European lamps has intensified, but the recognition and demand of European consumers for the European lamps has remained fairly high. With a good level of growth, sales of European lamps in Chongqing have remained steady and rising over the past year.
At present, there are still a large number of dealers in Chongqing looking for European-style light brands, different operating grades, and the demand for high-, medium-, and low-end European-style lamps is also different, except for a few high-level European-style lamps that are very demanding. The demand for European lamps from dealers remains at the mid to high level. Some dealers also stated that they are willing to cooperate with those companies that are not strong enough in their initial stage, but whose product quality passes, grow together with them.
Already possessing many European-style lamp brands such as Knox, Ike Ston, Kaimeng, etc., the company can not be said to be able to expand the European lamps. Lampmate Chairman Wang Shunbo said that selling European lamps mainly sells a kind of culture, and there may be a story behind each lamp. So instead of selling lights, we are selling a culture and selling a lifestyle. The use of European lamps as a way of showing the light and integrating it into Chinese culture and the habits of Chinese consumers puts high demands on the manufacturers of European lamps. The European-style lamp product series strives to be complete. Each series should include almost all household lamps, such as the living room lamp, bedroom lamp, floor lamp, and table lamp, etc. This can properly express the atmosphere of the whole house and each house is also in its own configuration. At present, most of the European-style lamp manufacturing companies in the country have not done a complete job in the diversity and completeness of the product series, and are good at improving.
Chongqing Meiguangmei decoration has unique advantages in the villa and hotel projects. In the past two years, the number of villa projects that took over has reached more than 100. Among the many killers, Mei Dengmei’s high-quality product quality and the ingenuity of its products have won a lot of reputation. Mei Deng Mei Jewelry now has a number of European-style lamp brands, but its general manager Song Yongzhong is still struggling to find a suitable European lamp brand. Faced with the increasing proportion of European lamps in the store, it is hard to be curious to ask why it is so fond of European lamps. Song Yongzhong told with a smile, Chongqing's consumer trends are slightly inferior to Beijing, Shanghai and other places, but the view of these cities represent the trend of fashion standards, European lamps are still selling, so from a national point of view, European lamps will also be popular for some time. The speed of development in Chongqing is accelerating, and consumer spending power has increased. Western European culture and other Western cultures have strengthened their recognition. European-style lamps have become a good choice in the decoration of their villas. Therefore, European-style lamps can be operated with confidence in Chongqing for at least two or three years.
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