IHS iSuppli's research shows that media tablets have great potential and can serve as a rear-seat entertainment information solution in automobiles.
Smartphones have gained an important position in infotainment systems, paving the way for the widespread use of tablet computers in automobiles. In addition to intrinsic connectivity, smart phones integrate GPS and media players and other features, combined with popularity and portability, become the preferred platform for automotive infotainment. Therefore, IHS believes that the importance of smart phones in the car will not diminish.
However, the smart phone has a major disadvantage in the car, that is, its size is too small to be suitable for long-term consumption of media and viewing of content. In the car, drivers and passengers are usually passively accepting data, which means they absorb and consume entertainment and media instead of creating content.
Tablets and smartphones have similar levels of integration, but the screen size is larger and more suitable for content and infotainment consumption. This makes tablet computers the ideal solution for rear seat entertainment.
A key difference between tablet-oriented consumer PCs and media tablets is that the main uses of media tablets are communication, browsing, searching and reading information, enjoying media and participating in social networks. Tablets are not used to create content.
Another feature of tablet computers that differs from other platforms is that the tablet is actually a screen or touch screen. This key feature, combined with the absence of a keyboard, proves that the media tablet focuses on content consumption rather than content creation.
The fierce competition among market players in the market status drives the continuous improvement of products.
For example, iPad 2 made up for some of the shortcomings of the first generation of products. In the second generation of products, Apple is committed to reducing product weight and providing more comfortable screen sizes. The company also uses dual-core processors to increase product speed and uses graphics features that are more suitable for its target application. Other new features include the addition of two cameras, the first generation without a camera.
However, connectivity has not improved much since the iPad 2 still does not support the USB host interface. iPad's competing products take different approaches to connectivity, trying to exploit Apple's potential weaknesses. For example, the recently announced Google Honeycomb is based on Android 3.1 and supports USB.
Another shortcoming of iPads and other tablet computers that have not reached the appropriate price is the price. The cost of tablet computers has not yet reached the optimal level suitable for popularization in automobiles. However, competition will drive down prices. This will make tablets more attractive in automotive applications.
Integrating a tablet computer, such as an iPad, into a car infotainment system will benefit car makers in terms of image and brand.
Therefore, many manufacturers have provided tablet and smartphone applications specifically for the automotive sector. Location service (LBS), maps, points of interest (POI), augmented reality, and social networking service applications have emerged. These applications have found a great opportunity for rapid expansion and can take advantage of Internet access and communication capabilities from Wi-Fi to 2G, 3G or LTE technologies.
Smartphones have gained an important position in infotainment systems, paving the way for the widespread use of tablet computers in automobiles. In addition to intrinsic connectivity, smart phones integrate GPS and media players and other features, combined with popularity and portability, become the preferred platform for automotive infotainment. Therefore, IHS believes that the importance of smart phones in the car will not diminish.
However, the smart phone has a major disadvantage in the car, that is, its size is too small to be suitable for long-term consumption of media and viewing of content. In the car, drivers and passengers are usually passively accepting data, which means they absorb and consume entertainment and media instead of creating content.
Tablets and smartphones have similar levels of integration, but the screen size is larger and more suitable for content and infotainment consumption. This makes tablet computers the ideal solution for rear seat entertainment.
A key difference between tablet-oriented consumer PCs and media tablets is that the main uses of media tablets are communication, browsing, searching and reading information, enjoying media and participating in social networks. Tablets are not used to create content.
Another feature of tablet computers that differs from other platforms is that the tablet is actually a screen or touch screen. This key feature, combined with the absence of a keyboard, proves that the media tablet focuses on content consumption rather than content creation.
The fierce competition among market players in the market status drives the continuous improvement of products.
For example, iPad 2 made up for some of the shortcomings of the first generation of products. In the second generation of products, Apple is committed to reducing product weight and providing more comfortable screen sizes. The company also uses dual-core processors to increase product speed and uses graphics features that are more suitable for its target application. Other new features include the addition of two cameras, the first generation without a camera.
However, connectivity has not improved much since the iPad 2 still does not support the USB host interface. iPad's competing products take different approaches to connectivity, trying to exploit Apple's potential weaknesses. For example, the recently announced Google Honeycomb is based on Android 3.1 and supports USB.
Another shortcoming of iPads and other tablet computers that have not reached the appropriate price is the price. The cost of tablet computers has not yet reached the optimal level suitable for popularization in automobiles. However, competition will drive down prices. This will make tablets more attractive in automotive applications.
Integrating a tablet computer, such as an iPad, into a car infotainment system will benefit car makers in terms of image and brand.
Therefore, many manufacturers have provided tablet and smartphone applications specifically for the automotive sector. Location service (LBS), maps, points of interest (POI), augmented reality, and social networking service applications have emerged. These applications have found a great opportunity for rapid expansion and can take advantage of Internet access and communication capabilities from Wi-Fi to 2G, 3G or LTE technologies.
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