Smart watches, to develop independently from mobile phones

Compared with sports wristbands, smart watches are still a widely questioned product, and even criticized as “manufacturers create a consumer demand that does not exist”. The industry expects that Apple's hands show that the annual listing will bring some "legitimateness" to this market.

The financial intelligence website of BusinessInsider, a think-tank, has released a market forecast report on smart watches, which pointed out that smart watches will repeat the smart phone industry, Google (microblogging) Andrews and Apple duopoly structure, including Apple Next year will receive 40% market share. For independent vendors such as Pebble, this conclusion undoubtedly makes them restless.

BusinessInsider pointed out that, unlike tablets and smart phones, wearable devices have encountered many layers of resistance in infiltrating the market.

In terms of product features, many smart watches or wristbands become companion devices for smartphones or tablets, and cannot be separated from mobile phones, leaving users to question their value. In the eyes of many consumers, they do not know what a smart watch really is.

The above report points out that smart watches also face some resistance to development, including high prices, lack of practical functions, and inadequately designed industrial designs.

According to the BI report, wearable devices will usher in a period of high growth in the coming years. It is estimated that in the next five years, the global growth rate of wearable devices will be as high as 35%, and the annual sales volume will reach nearly 150 million by 2019.

Smart watches will become the leader in wearable devices. It is expected that the compound annual growth rate of smart watches will be 41% in the next five years. This year, smart watches will account for 59% of wearable devices, and by 2019, it will account for 70%.

The report pointed out that although Apple Watch is not yet on the market, but relying on Apple's brand influence, the watch will still become the world's smart watch market "engine." It is estimated that by the end of next year, Apple Watch will account for 40% of smart watches, and by 2017 it will reach 48%.

In the wearable device, the highest penetration rate is the sport wristband product. However, the above report believes that smart glasses, sports bracelets and other products will become niche products, and their share in the overall wearable device market will shrink. It is expected that by 2019, the proportion of products such as bracelets will be from this year’s 36% fell to 20%.

In addition, with the smart watch equipped with sports health monitoring functions, the border of the wristband and smart watch will be blurred.

According to the BI report, currently both Apple and Google giants have entered the smartwatch industry, and the two companies will re-enact a monopoly in the smart phone industry.

In the entire mobile device market, Apple and Google monopolized more than 90% of their shares. Taking into account the connection between wearable devices and mobile devices, most users will also migrate to Google Android (wearing out Android) and Apple’s Ecology.

If only as a companion device without a mobile phone, the prospect of smart watches will be overshadowed. According to the BI report, smart watches in the future must be developed independently from smartphones in their pocket pockets, have more features, and become completely independent computing devices. This product can become mainstream.

The smart watch's "mate's weakness" has been noticed by the industry. For example, smart watch manufacturer Samsung Electronics has launched a smart watch with independent calling capabilities in third-generation watches, which can replace mobile phone locations in outdoor events, sports, and other settings.

In addition, the BI think tank conducted a poll on smart watches. In the face of “Are you interested in buying smart watches”, 51% of respondents said they did not see purchase value, 13% of respondents said they no longer like to wear watches, and 8% said that the price is too high. high.