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Is the market for wearable devices getting narrower and narrower?
Although Apple, Google and Samsung will enter the wearable market, the speculation is full of speculation. Many analysts have said that connected personal devices such as smart watches and fitness wristbands are wearable devices. I’ve worked hard on smartphones and tablets, and the fire is far from home.
The reason is that almost all the selling points of wearable technology, such as "smartphone replacement", "fitness tracking good companion", "device online small housekeeper" and the like, are not so much to cause widespread interest.
Jonathan Gaw, a wearable analyst at International Data Services, said: "If you only have to save me the trouble of taking out my phone in my pocket, that's not enough."
However, as smartphones have issued sales decline signals, and the next generation of products has become a new trend, it is hard to get out of the way. Technology companies are still on the "thief ship" of wearable technology. Many analysts estimate that Apple, Google and Samsung will also introduce wearable products within 12 months.
According to Harry Wang, an analyst at consulting firm Parks Associates, the sales of smart watches will reach 120 million units by 2018, and the distance from mobile phones and tablets is not a bit. Last year, smartphone sales exceeded 1 billion, and tablets reached 195 million.
Analysts pointed out that the biggest way out for wearable devices may be that they are less likely to be affected by the fitness of most people.
According to Daniel Matte, a researcher at the market research firm, "wearability should be used primarily for health and fitness, tracking activities, and analyzing data."
However, fitness tracking is not a flat road. For the Americans, almost half of them do not exercise at all. According to a recent study by British mobile market research firm Endeavour Partners, about one-third of fitness tracking device users stopped using the device after six months of purchase.
For companies that are already involved in the wearable market, the way to increase sales and maintain customer volume is not to look back at better fitness tracking techniques, but to change the user's fitness habits.
Fitbit President James Park said: "Our users are generally overweight, which has driven us to think about how to further develop better products."
Even though Fitbit has seven years of experience, Park said that they have no intention of getting involved in smart watches, but want to focus on health and fitness.
“We strongly believe that there will be no wearable products in the world,†Park said.
According to Harry Wang, an analyst at Parks Associates, smart watches will compete with luxury watch brands such as Rolex in the future, rather than with other technology companies. Entering the already mature watch market will result in narrower sales, but the profit margin will be higher. Regarding the above forecast of 120 million wearables sales in 2018, Harry Wang is watching smart watches take a share with luxury watches, not with mobile phones or tablets.
He explained that, for example, there may be application developers or innovative startups to develop wearable technology products with high-end luxury selling points, which may be a bright future.
Analyst Jonathan Gaw said: "I do believe that wearable technology has great potential, but this is the same as I am optimistic about Andrew Wiggins (NBA champion rookie)."
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