Central air-conditioning market outlook will be clear

Central air-conditioning market outlook will be clear With the continued introduction and clarity of energy saving and subsidy policies for unit machines and chillers, policies for the first time benefited the commercial air-conditioning market, making air-conditioning companies see new opportunities in 2013. All air-conditioning companies want to use this energy-saving subsidies to actively adjust the industrial structure and re-position the market. Since the fourth quarter of 2012, the downturn in the central air-conditioning industry has improved.

The introduction of energy-saving subsidies is an intrepid agent for difficult air-conditioning companies. For this air-conditioning business faced with increasingly calm subsidies, coupled with the expansion of energy-saving subsidies to promote product range, conditional adjustments and other factors to help the role of commercial air-conditioning companies hope that the subsidy "blood" role to its maximum.

Since the “Eleventh Five-Year Plan”, the central government has proposed strategies such as the implementation of the development of the western region and the promotion of the rise of the central region. Under the guidance of the macroeconomic strategy, China is striving to make up for the "shortcomings" of regional equilibrium in economic and social development and give more policy space to relatively backward regions. With the development of the construction industry, industrial and commercial facilities, and quality of life in the central and western regions, the demand for commercial air-conditioning products is increasing, and the scope of demand and the level of demand are also becoming more complicated and diversified. The basic industries and real estate in the central and western regions will usher in growth, and central air-conditioning will be used as an infrastructure supporting equipment, and its demand will also expand.

The rapid growth of the air-conditioning market in the central and western regions has resulted in a large overall market capacity, relatively weak competition, and high interest rates. The air-conditioning market has shown tremendous consumption potential, and has attracted many central air-conditioning companies to accelerate the mid-western strategic shift. At the same time, the input-output ratio of air-conditioning enterprises in the economically developed regions has been declining. Therefore, deepening the Midwestern market has become an important means to increase profitability. The air-conditioning and refrigeration industry has been diverting the potential of the mid-west air-conditioning market while shifting production areas to the central and western regions.

With the development of China's national economy and the increase of residents' spending power, the demand for home central air-conditioning is obvious. Its market prospects are valued by the industry. In recent years, foreign brands have entered the “strategic highland” of home central air-conditioners to take the lead in seizing the home center. Air-conditioning market has high profits.

The competition in the real estate market under the control of real estate is becoming more intense, and improving competitiveness with high quality has become one of the ways for developers. Through the way the developers conduct overall home central air-conditioning, it will undoubtedly help reduce costs and accelerate the market for home central air-conditioning products. The expansion.

The rapid development of China's urban construction and the continuous warming of the real estate industry, the continuous improvement of living standards, the real estate business is also seize the opportunity to make a big fuss in the "buy points", launched a new type of housing to adapt to different levels of consumption, which large area, high Quality boutique houses have been introduced one after another. The gap between the large central air-conditioning system and the home air conditioner has been revealed. The home central air-conditioning has developed rapidly in our country.

In 2013, the central air-conditioning industry has new growth points and new hot spots. At the same time, after a year of central air-conditioning companies' adjustments in 2012, most companies have already done “homework” in terms of internal management and external market competition. . We believe that the outlook for the central air-conditioning market in 2013 will be more clear with the help of many favorable policies.

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