Recently, LeTV launched the “Caring for the old user†event at the summit. Simply put, buying a member with 490 yuan will provide motherboard replacement service for the first generation of super TV users. Such a good thing?
According to PPT, the first-generation TV S40/S50, the common state is slow, stuck, waiting, and there is no live broadcast, only thematic recommendations. The upgraded PRO version not only runs smoothly and smoothly, but also supports live and waterfall streaming content recommendations. (Wait, are you sure you're not black?)
As a result of this increase in performance, LeTV tried to circumvent users through hardware upgrades.
As television enters the age of the Internet, the demand for hardware, especially chips, has increased dramatically. Smart TVs, like PCs, have only a few years of chip life. LeTV S40/S50 TV has long been overwhelmed and can't normally watch startup ads. This is of course a huge loss to the platform for LeTV. The Internet TV advert who lost this piece of meat hurts.
On the same day, LeTV also announced that it has reached a strategic cooperation of more than 100 million OTT advertisements with Dentsu Anjis Group, and has already established the first strategic partner with a scale of more than 100 million yuan. In 2015, its advertising revenue reached 13 billion yuan, and membership and distribution revenue accounted for 30%.
In order to “revive†the users who are on the verge of withdrawing from the market, it does not hinder the use of money, and continues to watch LeTV’s start-up ads, carousel ads, and standby ads. But why do you let your customers pay for their own business? What is the name of “free†service? Let's revisit the path of LeTV's fooling users:
First, the concept of stealing, he did not hesitate to expose the shortcomings of the product defects caused by the consumer's psychological recognition, but avoid the light to ignore the initial television hardware upgrade, LeTV is the biggest beneficiary of the benefits.
Secondly, the consumers are thought to be brain residue, and members who are tied up with huge profits will pay for the big screen ecology.
In the end, we have not forgotten to compare the friendly business with the consumer, so that the consumer believes that this is a business conscience service rather than another plan.
Let's take this action, it is not just not smart, just overestimated the means of their own, underestimated the public's IQ.
BTW, is this water army in your home able to take a snack? Hey.
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According to PPT, the first-generation TV S40/S50, the common state is slow, stuck, waiting, and there is no live broadcast, only thematic recommendations. The upgraded PRO version not only runs smoothly and smoothly, but also supports live and waterfall streaming content recommendations. (Wait, are you sure you're not black?)
As television enters the age of the Internet, the demand for hardware, especially chips, has increased dramatically. Smart TVs, like PCs, have only a few years of chip life. LeTV S40/S50 TV has long been overwhelmed and can't normally watch startup ads. This is of course a huge loss to the platform for LeTV. The Internet TV advert who lost this piece of meat hurts.
On the same day, LeTV also announced that it has reached a strategic cooperation of more than 100 million OTT advertisements with Dentsu Anjis Group, and has already established the first strategic partner with a scale of more than 100 million yuan. In 2015, its advertising revenue reached 13 billion yuan, and membership and distribution revenue accounted for 30%.
First, the concept of stealing, he did not hesitate to expose the shortcomings of the product defects caused by the consumer's psychological recognition, but avoid the light to ignore the initial television hardware upgrade, LeTV is the biggest beneficiary of the benefits.
Secondly, the consumers are thought to be brain residue, and members who are tied up with huge profits will pay for the big screen ecology.
In the end, we have not forgotten to compare the friendly business with the consumer, so that the consumer believes that this is a business conscience service rather than another plan.
Let's take this action, it is not just not smart, just overestimated the means of their own, underestimated the public's IQ.
BTW, is this water army in your home able to take a snack? Hey.