Big-screen game is good enough, the United States and the United States color TV network when the parity!

After Fu Yuanhui's uninhibited and casual expression made the people watching the Olympics happy, on the 9th, Sun Yang won the men's 200m freestyle final.

As the heat of the Olympic Games continues to heat up, the tide of consumers upgrading their home color TV sets will rise. Following the “Gome TV RPG Carnival”, from August 18 to 21, GOME will unite with major TV brands to offer the most suitable “food” for sports fans.

Gome data show that more than 55-inch color TV has become the mainstream size segment for TV sales, and smart, 4K, and curved TV are also more popular among consumers. From August 18th to August 21st, Gome will join the mainstream color TV brand merchants to conduct “wide price comparison activities” in more than 1,700 offline stores nationwide. Previously, Sanyo, Haier, Skyworth, Changhong, Samsung, Hisense, Konka, TCL and other brands that Gome sells well will continue to participate in the event as the main force of the event.

During the event, Gome will continue to realize the perfect combination of hardware quality and high-quality content. Consumers will be given the corresponding rights to use video content when they purchase designated brands and designated models of smart TVs in any Gome stores.

Home appliance chain retail enterprises, as a bridge between consumers and home appliance manufacturers, have become even more prominent in the context of consumer transformation and industrial upgrading. How to use the spirit of collaboration in the retail of home appliances, effectively link the constant changes in consumer demand with the supply side, and break the current contradiction between individualized consumer demand, high-end demand, and supply-side innovation-driven inadequacies, in the commercial sea where the details determine success or failure Maintaining market position is the key to the transformation of the country and the key tasks for continuous promotion.

Gome is a bridge connecting consumers and home appliance companies. Through good cooperation with manufacturing companies, we start from product innovation and technology innovation, and successively cooperate with many companies such as Haier, Skyworth, Whirlpool, Samsung, Midea, and Amazon to meet consumer demand. As the leader, a series of major cooperation has been carried out.

The “Chuangmei Alliance”, “US Multiplier Plan” and “Gome·Color TV Drama Carnival” and the launch of a series of innovative activities all reflect the collective analysis of Gome's sales data based on sales data, and reverse the customization of consumer demand to home appliance manufacturers. Therefore, the market demand and terminal supply highly consistent results.

By the end of 2015, Gome's differentiated products accounted for 35%. The strong integration of Gome's supply chain and the highly-trusted cooperative relationship between Gome and many home appliance brands have promoted the transformation and subversion of retail models and forms, and have transformed the survival mode of retail enterprises from the traditional scale and financial advantages to technology and Cultural advantages change.

In addition, GOME, which pays attention to details, has also put forward the core strategy of “all channels, new scenarios, and strong links” this year. The concept of attention to detail and quality is also reflected in the new shopping scene created for users.

From the professional explanation of store shopping guides, to the rich product experience, from perfect logistics distribution to platform-based after-sales service solutions, from intimate free water purification equipment, to open a free dryer service for pedestrians during heavy rain. Gome's offline stores have evolved from a single commodity trading model to an application-oriented model with the theme of entertainment and leisure as a balanced and sound development path.

Wang Junzhou, president of Gome, pointed out that "At present, it is the era of Internet development and the era of individualized demand. The business value will be redefined, and the traditional business model will be transformed into a business customer, and the original transaction relationship with the customer. Will be transformed into more customer-focused relationship links."

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