Some people once thought that the emergence of multimedia, including the development of the PC will gradually occupy the main position of the living room, and even replace the central driving force of television, but after years of development we see the emergence of smart TV continues its dominance of the family entertainment center It is difficult to shake. Even with the development of the Internet and the popularity of the mobile Internet, it is difficult to replace the important position of the TV. Although the role of TV may be reduced in family life, people are still willing to use TV for entertainment and entertainment, even if they do not. Watching TV programs themselves will also use smart TVs to watch online video content instead of computers or mobile phones. This is actually the value of smart TVs.
Of course, people's needs for family entertainment centers are not the same in the new era. The original dull, clunky and lacking smart TVs are naturally difficult to re-enter the eyes of users. People are getting more and more high-definition, smart, ultra-thin, and more. The diversification of products attracts, this is the product of technological progress, and only this kind of progress can really bring forth new ideas and bring a new interpretation.
In this regard, traditional TV manufacturers and emerging Internet companies are occupying the commanding heights of home entertainment. Whoever follows the needs of users and satisfies the user's desire can truly gain the ultimate favor. This is undoubtedly true.
Mobile Internet TV focuses on ecology
When the Apple iPhone led a new trend, we found that the mobile Internet has really been everywhere, and mobile applications are quietly changing our living habits and even spending habits. This can not be said to be a new kind of change brought by smart phones.
For the television industry, in fact, mobile Internet can also graft more high-quality "content", including products. Recently, we have seen Changhong launch the world's first mobile Internet TV. Through the automatic networking and equipment integration, resources such as content, storage, and peripherals have been coordinated to allow seamless integration of terminals with mobile chips and TVs. Users can not only enjoy the mobile Internet world through TV, but also give TVs. Unprecedented content processing and storage of powerful information processing capabilities, but also allows TV hardware upgrades. This is undoubtedly a good attempt.
Actually, not just Changhong, we have seen Haier, Skyworth, and Samsung manufacturers have been pressing harder on the layout of smart TVs, including Xiaomi and LeTV are also trying to develop more elements of smart TV development. The smart TV market is ushering in a new revolution. The convergence and introduction of the mobile Internet is undoubtedly the direction. We may wish to pay more attention to this.
At the same time, content applications built under the cloud service platform have gradually become a mainstream. We have seen several smart TV manufacturers have a certain layout in this regard. This is an original impulse layout of content, and it is also a requirement that users just need. Because, this can allow home entertainment to enter the television as the center, with a powerful cloud service big data processing platform, can achieve a more extensive interactive content mobile Internet ecology. At present, the practice of the industry is to make TV a truly mobile internet ecosystem centered on the Internet and a whole set of smart home systems, such as cross-network cross-border collaboration, content interaction, and information push. Changhong is one of the representatives, and other manufacturers also have different development strategies.
The user's needs are the key
The development of the mobile Internet has brought a new model, that is, the user mode, and all applications that shift to user needs have become increasingly popular. The emergence and popularity of wearable devices are also based on user demand, because the market Demand determines the existence of value. In this regard, the television industry chain is also inevitable and needs to cater to this demand.
TV as a family entertainment center has always been an indispensable family piece. However, with the development of mobile internet, more and more young people are indulging in mobile phones, and the concern for television has been declining. This is a different demand. To differentiate the market. However, when the popularity of smart TVs and the resulting combination of cloud and end, the smart home market began to indicate that the desire to attract users is fundamental, as to what end products are sometimes less important.
The important point of smart TV being accepted is that the interaction is enhanced and the advantage of intelligence becomes more and more obvious. Some people say that true smart TVs only have to meet two basic conditions. First, there must be synergy between smart terminal devices; second, there is background content operations such as cloud and big data. In other words, there is a better user interface and consumer experience; there is a personalized content push, what you want to see what you can get; can connect and collaborate with other intelligent terminals to form an intelligent system; there are more intelligent applications , It is best to combine with the mobile Internet, TV can be as fun as a mobile phone; have a strong background data computing capabilities and interactive capabilities.
The current smart TV market is chasing this strategy, and even including some Internet companies into the smart TV field is also holding this determination, such as music as Xiaomi, and so on. For the traditional TV terminal manufacturers, of course, this trend has also been seen. They are even less willing to be overtaken by others in their areas of expertise and even to iterate. So we see that they are more able to precipitate themselves in the pursuit of products.
Fun to attract users
When a traditional manufacturing company began to "play for fun" on its own product, we can also see that this is actually a change of concept. Not simply chasing hardware technology. How to achieve seamless link and linkage, allowing users to directly run video-based, game-based application software developed on the mobile terminal, allowing users to experience the “fun†of television is one of the trends of development. Currently, TV manufacturers are In doing a similar layout, it can be said that anyone who can control the needs of the user can walk more solidly.
At present, TV manufacturers have already launched corresponding products on the market, allowing users to “live custom play, play synchronous games, play at large screen speeds†and truly feel that “TV is more fun than mobile phonesâ€. In addition, applications that cater to users’ needs have gradually become mainstream, such as helping users understand the hot spots and finding hot spots; TVs can automatically associate TV dramas or variety shows watched by users, and automatically find more related episodes, and promptly push them to users. before. Is this the gospel of lazy people?
If you want to present your WeChat in a broader context, it is actually very simple, such as using TV. Some television products have already made it possible to upload photos of travels at any time. It is not as good as music. This is a kind of "display." Of course, for gamers who like games, they can also play mobile games on TV. This is also a kind of linkage. It is a means to attract users, but it is also a new attempt to find differentiated competition.
It is worth noting that some television products currently on the market are also building a modular upgrade model. For example, the new smart TVs from Changhong and Haier can all achieve this capability. Feeling like the old PC, yes, that's it. Upgrades make everything simple. When you want to upgrade, you only need a mobile upgrade module to get it. This is also an advantage of television intelligence. At the same time, it is also a kind of best performance to lock user loyalty, of course, the premise is that your product is strong enough to allow users to truly recognize, users will choose to upgrade, continue to choose you, this is the pressure on domestic TV manufacturers is also a test However, it is actually more motivating.