After the "One Play Two Stars" era, individual satellite TV plays were zero.

Since the implementation of the New Deal, the overall ratings have declined. With the exception of Hunan Satellite TV, this year's ratings for all of David's viewing stations have generally fallen by about 10%, while TV shows aired during the evening prime time have fallen by as much as 20%. In order to reduce the risk, the number of first-line broadcasts on the two or three-line satellites has been significantly reduced or even zero.

Turn on the TV, "Wu Mei Niang" is still playing her love story. Li Xuejian changed channels and is still affectionate with Huang Lei and his father. Wang Dahua dominated CCTV and Hebei. Very lively, but very familiar.


"A play two stars" for several months, whether it is a television station or a drama party, are hoping to look for the most cost-effective, so "follow-up" gradually emerged. At first, the first round has not finished broadcasting, second-line TV immediately took the form of 1.5 rounds. Today, just two rounds of play have been broadcast, and soon the third round of broadcast began. However, the three-line satellites such as Henan and Guangxi can also be among the top six in the golden file with the legend of three rounds of drama and femme fate.

It is undeniable that the follow-up broadcasts are due to a certain degree of convenience and agile propaganda effect, and the cost of purchase drama is far lower than the first round. It seems to be a sum of money for David, especially the second and third tiers with limited budgets. Cost-effective buying and selling. But behind gorgeous, it may not be normal to follow broadcasts.

First of all, follow-up strategies apply to all dramas, and TV stations must also make appropriate choices. Zheng Yi, director of Shaanxi Satellite TV, stated: "As a drama, especially in theatrical dramas, there is a process of topic accumulation and fermentation. There is a boost, but most of the drama is still the quality of the drama itself.” Jun Jun, vice president of communications and Jun Jun also agree with this view, he pointed out that the threshold for 1.5 broadcast is particularly high, "to be broadcast with Several major viewing elements, themes, teams, investments, lineups, etc., are all to be considered.” Secondly, a television station frequently broadcasts and follows broadcasts. In fact, the continuation of a theater brand is very damaging, and it is not calculated in the long run. Moreover, the large-scale follow-up has already resulted in a reduction in the release of new dramas. This is actually contrary to the fundamental spirit of the General Administration of Administration in pushing for "one drama and two stars." It is obviously farther and farther away from the "hundred flowers".

The original intention of "one drama and two stars" was to digest TV drama stocks and allow TV stations to "have to" purchase more series of dramas. However, if there is a large number of TV dramas, new dramas on the TV drama market may be less than in previous years. The second is to compress the production fee through “two stations” in order to reduce the actor's pay. Unfortunately, according to news from the Beijing TV Show in the spring, the industry’s predictions of big coffee devaluation and hard-to-sell drama are not on schedule. .

Yu Xiaogang, president of the China Television Production Industry Association, confessed that the payment for big coffee has risen. The frontline actor has paid a few RMB 20 to 30 million, and there are many top-line actors who stick to the price. "The episode of 2 million yuan episode" has not been reduced. Wang Hui, deputy head of the Capital Radio and Television Programme Operation Association, revealed: "First-line TV's purchase fee increased by 30% on the basis of a set of 2 million yuan. To 50%. Originally thought that small and medium-cost drama can be sold to the second and third line TV, the actual situation is that they all bought the drama king of two or three rounds, do not buy low-cost drama. The high-end dramas are rather easy to sell, and there is no way out for mid-range and low-grade dramas. ""


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