The mobile phone third-party application market is in the shadow of the TV channel?

Now the smart TV third-party application market is in the initial stage of development of the industry. The well-known TV third-party application market has to look at assistants, love family markets, sofa housekeepers and so on. These television third-party application markets can provide users with downloads and installations of video applications, video games, and other practical applications that are not available in smart TVs and TV boxes. This allows users to enjoy richer living room entertainment, in terms of current applications. Already become a must-have application for users. Now that the mobile phone has entered another stage of separatism after the mature period, when the third-party application stores are in awkward position, where does the smart TV third-party application market go?

In fact, mobile phones and smart TVs are similar in terms of systems, and traditional internet giants have already laid out their layouts. 360 TV assistants did not wait for the force to withdraw from the stage, in addition to their own business development considerations, but also on the TV application market secretive bloody, ten ambush has deep feelings.

The TV application market is now divided into three camps.

First camp

Xiaomi, LeTV, Skyworth, Samsung, Haier and other technology companies or traditional TV manufacturers have their own application stores. The device mainly supported by this group is smart TV.

This camp is a leading brand that includes emerging and traditional, and they control the 90% share of smart TV home users. The opportunities in this camp are already very small and small enough to have no chance. Xiaomi and LeTV took ecological genes from birth, while traditional home appliance giants such as Samsung, Haier, Hisense, Skyworth, etc., have an irreplaceable position in the eyes of traditional users, and their own system construction and ecological layout have a tendency to catch up. In the coming years of the development of smart TV, non-smart TVs will gradually eliminate our lives. This camp will strengthen its position as a defender of its own.

Second camp

Sofa company, home market, want to see assistants and other emerging Internet properties of startup products. There is also a second camp that should be used by some hardware companies that have a relatively high reputation, but a relatively low market share of hardware products. This type of application market depends mainly on TV boxes.

The opportunity for this camp is mainly the market created by traditional TV + TV box users. In the early stage of the industry development, it was the group of users who contributed second only to the active users of Xiaomi and Letv in the first camp. They may even be bigger than them. These application markets pre-installed through TV boxes, initial community marketing, and word-of-mouth publicity accounted for a large share of the TV box application market, and their status is also unlikely to be easily shaken by latecomers and traditional giants in a short period of time.

Third camp

A large number of 3rd and 4th-line TV box manufacturers are adding products that are developed and operated by application market startup teams in special industries, such as custom TV applications in hotel and hotel rooms. It is a hardware and software manufacturer with fixed users and smaller market share.

This camp can be neglected. Even if it is how to develop, it will be very difficult to get into the second camp. And as the industry matures, the situation will force them to take a second camp or die out naturally. Of course, there are still opportunities for the fixed industry. We analyze the home user market and have no half-dollar relationship with them.

After the three camps were introduced, everyone seemed to feel that they had nothing. Each had its own territory and each had their own plans. Waiting for the first camp to use the capital to recruit the second camp was a happy ending. In fact, there is also a wealthy, giant force with a big picture. The purpose of personal analysis is to control the bottom of the second and third camps, and wait for the opportunity to use capital to join hands in the formation of the second camp princes into the first camp, weakening or even engulfing the second camp. With its absolute dominance, it overlooks the flock.

What great moves this mysterious character has has such strength.

1, Shenzhen shipments regardless of the size of the hardware manufacturers have cooperated with him, he pre-installed TV box operating system to major manufacturers box products.

2. The subsidy fees provided by the pre-installed operating system are those who may or may not have come before. Directly affect the price structure of box products.

3, the market price of the box is more close to the people, manufacturers in order to ensure profitable living space, they have joined the system pre-installed team.

4. Most second- and third-party third-party application markets are installed on his operating system.

5, hardware manufacturers have product advantages, price advantages, but they have to rely on the most direct sales channels to promote and sell their products. A large amount of marketing expenses has been voted on this sales platform.

6, he has his own application market.

In the future, will the development of the third-party application market of smart TV be the same as the current situation of the mobile phone at the moment? Maybe there is any clue? At the moment, our benevolent sees wise men and see wisdom.

This giant is Ali too!