Apple TV plan "abortion"? The real reason can not be imagined

The "Biography of Jobs" not only gave us more insight into Jobs's role in making Apple a business empire, but it also revealed invisibly some of Apple's plans that were not on the table: such as building Apple cars, Apple TVs, and Apple cameras. . Among these plans, Apple TV has the highest frequency in recent years, and it is also the most conceptual work.


According to reports of the Wall Street Journal, insiders claimed that Apple originally planned to build high-definition television. However, after a high-level executive discussion, this plan has been abandoned more than a year ago, because they feel that It is difficult for Apple to bring about a revolutionary impact on the television industry, which is already relatively complete. According to the report, Apple initially focused on the quality of the screen when planning HDTVs. It also includes advanced sensors and cameras that can support video calls.

It is understood that Apple has another plan to create a paired display for existing Apple TVs, including a laser-based transparent display. However, this plan was also abandoned because the problem of power efficiency and image quality was not solved. The Wall Street Journal said that although Apple has stopped plans to build television, they plan to launch a new Apple TV at the WWDC conference next month.



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