At present, LCD TVs remain the core equipment for home displays. According to the latest data from Quzhi Research, the 55-inch TV is currently the most popular size in the domestic market. By the fourth quarter of last year, it accounted for approximately 25% of the market, making it the single largest size segment. However, in the second quarter of this year, the unit price of 55-inch TVs continued to rise, reaching around RMB 4,800. As a result, the market share of 55-inch TVs dropped to 23% for the first time, and demand fell significantly. In the second half of the year, as panel prices declined, 55-inch TVs became the main product driven by domestic TV brands again. The unit price decreased steadily, and demand began to grow rapidly.
**How big is it satisfied? Laser TV has not enough 55-entry entry**
From the current perspective, the entry size of LCD TVs has gradually increased to over 50 inches. Looking ahead, consumers are showing stronger interest in larger display devices. From the technical standpoint of LCD TVs, when the screen size exceeds 75 inches, the price increase becomes more significant. For example, a 100-inch LCD TV was once sold for nearly 50 million yuan, although this was a flagship model, the high cost of large-sized LCD TVs is undeniable.
**100" LCD TV installation requires lifting**
Why is there such a mismatch between the size increase and the price increase of LCD TVs? This is because the production of LCD panels has its own unique challenges. A single LCD panel production line can only cut panels of a fixed size. To produce a 100-inch panel, the production line would need to be upgraded. Moreover, cutting a 100-inch panel from a standard substrate would result in a lot of material waste. For instance, one substrate can produce four or five 55-inch panels, but only one 100-inch panel.
In the short term, it's unlikely that LCD TVs will drastically reduce the prices of large-sized models. So, how can we meet the demand for larger screens? Laser TVs appear to be a great alternative.
Some people think that laser TVs are just projectors, but this view is too simplistic. A laser TV combines a reflective ultra-short-throw laser projector, a light curtain, a smart system, and a sound system. It can easily achieve a 100-inch screen size and consumes less power than a 100-inch LCD TV. Laser TVs offer easier installation and better color performance.
**Laser TV brightness is not a big problem**
While laser TVs may not match the brightness of LCD TVs during the day, especially without an anti-glare curtain, they perform well at night. Most users who need large screens don't watch TV all day long. More often, their usage is between 6 p.m. and midnight, which aligns well with current laser TV technology. Brightness is not a major issue for laser TVs today.
**The biggest challenge is the price issue**
The biggest obstacle to the widespread adoption of laser TVs is still the price. Currently, mainstream 1080P laser TVs cost around 30,000 yuan, which is still out of reach for many average consumers. However, prices are gradually decreasing, and it's expected that by 2018, the price could drop below 20,000 yuan. If future laser TVs can be priced under 10,000 yuan, their popularity is likely to increase significantly.
**Consumer upgrades future laser TVs have potential for growth**
According to statistical data, people’s pursuit of large-screen devices hasn’t stopped. While 50- to 55-inch LCD TVs can meet basic needs, with China’s consumption upgrading at an accelerating pace, laser TVs still have plenty of room to grow in the market for oversized displays.
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