There was a Magic Leap “fake event†before, and Oculus closed 200 experience stores. From the second half of last year, virtual reality has been cold in the process of entering the real world. Compared with the small low tide of PC VR, the sales of mobile VR led by Gear VR and Cardboard are hot, and players continue to increase.
Recently, HTC’s CFO Zhang Jialin said at the U Ultra mobile phone conference in Singapore, “We have a detailed plan on how to combine mobility and VR.†It also indicates that the company will launch a mobile VR in 2017. Following the high-end PC VR, HTC finally confirmed its entry into the mobile VR space.
Wang Congqing, president of HTC Vive China, told 21st Century Business Herald: "From mobile VR to PC VR, we are ready to cover the entire product line."
Just last December, Oculus announced the reorganization, the establishment of PC VR and mobile VR departments, the giants are unanimously aimed at the mobile phone. However, there are still many barriers to the further popularization of mobile VR and the driving of the industry. On the one hand, the device can not match the performance of PC VR, the immersive experience is not perfect; on the other hand, it needs a lot of accumulation in adapting various types of mobile phones.
HTC entry
In 2016, HTC's speculation to develop mobile VR has spread, and it is not surprising that the industry now reveals new product information. HTC also took the lead in paving the way for content. Last November, HTC launched the Viveport M mobile VR app store, which includes mobile VR apps or 360° video for most Android phones.
From the perspective of market size, the huge potential of mobile VR also makes players tempted. According to the research firm GFK's China VR retail market report, China's 2016 VR hardware sales reached 650 million yuan, more than three times the 2015 revenue of 150 million yuan, the monthly average sales equipment reached 382,000 units, mobile VR accounted for More than 90.
Previously, Wang Congqing expressed his preference for mobile VR. He said that in the long run, the total amount of mobile VR will exceed PC VR. In three to five years, whether it is PC or mobile VR, it will be combined into one device, the future. All VRs will become mobile.
In the field of mobile VR, HTC will face the following enemies: "Google" - Cardboard and Daydream products, "Samsung" - Gear VR, China's many VR manufacturers and mobile phone companies. Easy Cardboard sales are high but the experience is poor. Google launched Daydream last year; Samsung and Oculus jointly produced Gear VR with the best experience and ecological bias, which is only suitable for Samsung mobile phones; domestic manufacturers have chased VR tide, low-end products Mostly.
The founder of ant vision technology, Qi Zheng, told the 21st Century Business Herald: "Mobile VR is currently divided into Cardboard standard and Daydream standard. Currently, C standard is still the mainstream, but D standard user experience is better, and it is also the mainstream direction in the future. In addition, there are GearVR solutions and all-in-one solutions, but they are not enough for the masses and the mainstream. The above categories are all inseparable from the mobile phone or mobile phone solutions, so as long as the mobile phone manufacturers can mature, but if they want to be above Innovative outside of several categories, it will take some effort. At this point, big companies (such as HTC) and startups are on the same starting line."
Of course, HTC has deep accumulation and experience in VR technology, and has strong resources in production and production. For the lower threshold mobile VR, how to further innovate on the basis of the market equipment, has become everyone's expectation. For HTC itself, the combination of mobile VR and mobile phone will also boost the mobile phone business.
Fireworks workshop CEO Dianchi analyzed the 21st Century Business Herald reporter: "The mobile VR that HTC wants to launch is not known to be a general-purpose product or only for HTC mobile phones. The Fireworks Workshop has been doing a general-purpose GearVR-like solution. This workload is special. Big, a lot of work can only be accumulated by time, so it is difficult to come out in the short term. If it is a product like GearVR or Xiaomi VR, it must be linked to mobile phone sales. HTC does not take any advantage."
Mobile VR first
With the advent of VR equipment in recent years, the popularization of concepts has been basically completed, and the landing of equipment and the maturity of the industry are still a long road. The cool PC VR has high requirements for the computer and space environment. At present, only Sony's PS VR has achieved a breakthrough in sales, surpassing the sum of sales of HTC Vive and Oculus Rift, but it has been undercapacity since its launch. problem. The VR all-in-one is still far from the climate, and the mobile terminal VR enters the ordinary people's home in the first experience and low price.
Domestically, VR glasses and mobile phone boxes are on the rise. The sales of tens of millions of units a month are accompanied by the big trouble of the cottage. After the period of early adopters, many industry insiders said that this year's low-quality cottage box will slow down. Zhao Ziming, a senior analyst at Yiguan Import, told reporters that “the user chose a cheap product to test the water, but the low-quality products caused harm to the user’s psychology and physiology, and also formed a blow to the VR market. The low-end VR glasses box is expected to sell this year. Stable, the cheapest box price in Shenzhen is as low as five or six yuan, and there will not be much room for explosion. The production capacity is saturated and 'Huaqiang Beihua'."
The hardware quality requirements of mobile VR are increasing year by year. Dianchi said: "Cardboard sales are still very high, but prices and profits are plummeting. I think there will be many users who will try to experience better VR glasses. High-end products will There is space, but the biggest amount will still be Cardboard."
In addition to the problem of the cottage, mobile VR manufacturers are also facing technical problems. First of all, in terms of mobile phone adaptation, Dianchi told reporters: "The mobile phone configuration is very different, it is difficult to achieve a unified experience. Various manufacturers have made a lot of changes to Android, many interfaces will be modified, and the general solution is not friendly. But This market is bound to continue to expand, especially for non-Cardboard solutions."
Second, the mobile phone screen and VR chip level still need to break through. "Although products based on Google's cardboard and daydream standards are not as good as those based on Gear VR, the internal gap is small, mainly related to mobile phone performance. Currently, mobile phone screens are basically 2K resolution, but want to be in 2K screen. It is still difficult to complete a good visual experience, so the best experience products are still concentrated on PC VR," Zhao Ziming analyzed. "The one machine also has VR products that are compatible with mobile phones. The processor is mainly produced by Qualcomm and MTK. Their processor performance is not enough. The high-end PC VR devices are Intel's high-end processors."
In addition, content shortages are a common problem, and equipment and content complement each other. Zheng Zheng said that if the quality of the follow-up hardware is improved, and the application and content find the right burst point and just need (such as VR live broadcast, VR shopping, VR social, etc.), the mobile phone box market can be further expanded.
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