Supply chain operators said that mainland mobile phone manufacturers Huawei, Oppo, and Vivo have expanded their power maps, which have already pushed out the role of Xiaomi. In 2016, Xiaomi’s mobile phone purchases were miserable, despite the launch of new Note 2 and Xiaomi MIX models to test the market water temperature, and strive to go to the boutique route. However, Xiaomi’s new machine shipments were not smooth, and it failed to grasp the growth opportunity of the mainland consumer market upgrade. In contrast, Huawei, Oppo and Vivo successfully escaped the low-cost impression of mainland mobile phone brands and attacked the city in the middle and high-end mobile phone market.
As the competition in the mobile phone market tends to become hot, in 2017, Xiaomi will actively improve its product mix, product adjustment and supply chain strategy. Xiaomi will fully strengthen its product line strength, and the middle and high-end models will become the main weapon for Xiaomi’s efforts to turn over. To avoid the business opportunities in the middle and high-end markets, and to eliminate the market's doubts about the prospects of Xiaomi's mobile phones.
Due to the failure of Xiaomi's low-cost and low-cost aircraft to play its role, the sales of red rice series in the mainland market declined. In the first quarter of 2017, millet mobile phone shipments continued to sink into a latent period, which led to shrinking orders from related supply chain operators. In addition, Xiaomi intends to improve the production and supply chain management of mobile phones. The industry has sent Xiaomi to try to introduce new suppliers. Xinli has the opportunity to qualify, and future supply chain orders have received much attention.
Samsung's first flagship smartphone, the Galaxy S8, will appear at the end of the first season. Samsung intends to fight back and fight for the product security and high-standard image ads in the near future, hoping to reverse the negative perception of the 2016 Note 7 battery explosion accident. And set a new shipment target for the 2017 Galaxy S8 and S8+ models.
Supply chain operators believe that the key to Samsung's new mobile phone in 2017 is whether the mainland mobile phone market will pay for it, face the strong rise of Huawei, Oppo and Vivo, and the mainland government's recent offer to limit the Korean policy, Samsung's sales in the mainland mobile phone market The pressure of losing ground is increasing. I am afraid that it will not be able to reverse the victory by launching the Galaxy S8 and S8+. Samsung is bound to face a hard battle.
Samsung's supply chain has recently released details of the new Galaxy S8 and S8+ products, including Samsung's own Exynos 8895 chip and Qualcomm's new generation Snapdragon 835 chip platform, with built-in memory storage capacity up to 256GB. , add wireless charging, external Micro SD memory card function. Samsung uses the latest artificial intelligence technology to create the voice assistant Bixby and Samsung Hello platform service content, which is regarded as an important secret weapon to enhance the customer experience.
Although Samsung has set a high target for mobile phone shipments in 2017, the industry even reported that the Galaxy S8 and S8+ will have a global shipping target of more than 60 million. However, if the mainland market does not support Samsung mobile phones, even Samsung’s shipping target will be re-spoken. High, I am afraid that it will still be lost in the end. In 2017, the sales performance of Samsung Galaxy S8 and S8+ in the mainland mobile phone market will be a success or failure. The industry expects to see the clue in the second quarter.
Due to the high water level in the mainland mobile phone channel, the size of the mainland smartphone market in the first quarter of 2017 will be slightly lower than that of the same period of 2016, slipping to 100 million standards (DIGITIMES Research data), the season is reduced by 19.3%, the top three in the mainland mobile phone market. The brand factories Oppo, Vivo and Huawei will continue to attack the market by virtue of medium and high-end models and brand aura. Due to their market share and economies of scale, mastering better purchasing chips can reduce manufacturing costs and further crowd out Xiaomi. Samsung and other mobile phone factories have room for growth.
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