[Source: LED Engineering's "LED lighting channel" 2013, No. 8 (total of 44) reporter / Xiongyu Heng] BYD to bring consumers more time to think of batteries and cars. After all, BYD's branding in the battery and automotive sectors is deeply rooted in the hearts of the people. However, when it comes to BYD's LED lighting, I believe that there is not much to understand.
"In fact, in the domestic LED field, BYD is starting relatively early." Xiao Zhiyong, deputy director of BYD Lighting LED Sales Department, told reporters that BYD has been launching LEDs since 2003. The previous applications focused on automotive lighting and mobile phone backlighting. Since 2006, BYD has begun to pay attention to LED general lighting, and the products were officially put on the market at the end of 2009.
After ten years of accumulation and precipitation, BYD has formed a complete industrial chain including upstream chips, midstream packaging, downstream backlighting and lighting applications, and has become one of the few LED industries in China. One of the vertically integrated companies with relatively complete integration. Last year, BYD's LED business sales exceeded 300 million yuan.
Xiao Zhiyong said that the LED industry is moving forward, but the haze of price wars has not been scattered for a long time. Increasing product cost performance has become the key to the company's market share, and the complete industrial chain has created favorable conditions for BYD to control costs.
"LED Lighting Channel": BYD started early in the LED field, but the general lighting time is not long, and the promotion is not very strong. Excuse me, what are the advantages of BYD in developing LED lighting? How is the product positioned?
Xiao Zhiyong: BYD has a high market share in the domestic auto market, which is due to the higher cost performance of BYD Auto, and the key source of this high cost performance is: vertical integration.
Usually, in the process of parts procurement, each supplier will draw some profits, which will drive the price of finished products to continue to rise. Through vertical integration, the profit generated by intermediate circulation can be reduced, and the cost of finished products can be greatly reduced.
BYD LED lighting is similar to the development of automobiles. Through continuous vertical integration, BYD has formed a relatively complete industrial chain including upstream chips, midstream packaging, and downstream applications. This allows BYD to control the cost of LED lighting products and successfully enter the entire lighting. market.
In addition, relying on the strong R&D strength of BYD Group, BYD Lighting has also gathered a lot of R&D talents. At present, the R&D team of BYD Lighting has more than 400 people. The strong R&D strength provides convenience for BYD LED lighting technology innovation, and can quickly provide suitable products according to market demand.
When it comes to positioning, BYD Lighting's products are positioned at the mid to high end to provide customers with integrated lighting solutions. After all, the mission of LED lighting is not just to replace, but to create a higher quality living environment for consumers. At the same time, we also hope to invest more and more cost-effective products for the market, and build BYD Lighting into a well-known lighting brand in China.
"LED Lighting Channel": What new products and technologies will BYD bring to this Guangya Exhibition? What are the characteristics?
Xiao Zhiyong: There are three main types of products exhibited by BYD in this exhibition: intelligent street lamp control system, solar iron battery street lamp, and centralized control remote control system for office home lighting.
First of all, intelligent street lighting control system. Customers can realize real-time monitoring of street lights anytime and anywhere through the network, which can easily realize functions such as remote switch, color temperature control, fault detection and information reporting. More importantly, the street lamp system can automatically achieve brightness adjustment according to the supplementary situation of traffic flow and natural light, and can achieve secondary energy saving of more than 40%.
Second, solar iron battery street lights. Iron battery is the core of BYD battery technology, mainly used in electric vehicles, energy storage power stations and solar street lights. Iron batteries have many advantages: the service life can reach 10 years, and the deep cycle 2000 energy storage can still maintain more than 70%, which creates conditions for the promotion of EMC mode; iron is an inert element and will not pollute the environment like lead-acid batteries. Small size, can be installed under the solar panel, waterproof and moisture-proof, prolonging the service life.
Finally, office home lighting centrally controls the remote control system. Through BYD's self-developed system, we can switch on indoor lamps, 0-100% dimming, and the remote control mode can also remotely control air conditioners, TVs and other appliances.
"LED Lighting Channel": The improvement of LED lighting cost-effectiveness has driven the expansion of LED lighting market demand. For brand enterprises, to quickly seize the market, perfect marketing channels are particularly important. What attempts did BYD make in the construction of LED lighting channels? What effect has it achieved?
Xiao Zhiyong: BYD Lighting hopes to take a diversified channel, including engineering channels, online e-commerce channels and offline commercial channels.
Among them, the engineering channel is the leading. At present, BYD has successfully completed many outdoor lighting projects such as Daya Bay in Huizhou, Yan'an Road in Kwai Chung, Chuangye Road in Pingshan, and Caotang Road in Xi'an, and achieved good results.
At the same time, e-commerce channels and business-super channels are also important additions to BYD's channels. Domestic mainstream e-commerce platforms, including Jingdong Mall and Tmall Mall, have our LED lighting products on sale, and the sales are in good condition.
As for the offline channels, as early as 2010, our lighting products have been put on the shelves in Wal-Mart, China Resources Vanguard, Tesco, and Shundian. It is hoped that this channel will bring BYD lighting products to the public's view and be recognized and accepted by consumers. Now we have achieved the expected results.
This year, we also participated in the high-tech LED national tour. When we visited the local market, we learned that the terminal market has been relatively mature this year, both in terms of dealer maturity and consumer acceptance. For the promotion of LED lighting scale, it is a very positive signal.
The outbreak of the terminal market is a good situation for enterprises, and it also puts forward higher requirements for enterprise channel construction. Therefore, BYD also regards 2013 as our brand year and channel year. We hope to use the channel network of BYD + dealer + user to achieve flat promotion.
"LED Lighting Channel": The terminal channel grows very fast. This is an indisputable fact, but there are also many problems that cannot be ignored. For example, consumers pay too much attention to price, low product quality, lack of brand and standards, etc.
Xiao Zhiyong: Many dealers choose to represent LED lighting products with poor quality and low price in order to meet the market demand. According to my understanding, the proportion of such products in the entire terminal market is not small. On the contrary, due to price reasons, the products of the brand enterprises encountered some resistance on the road to the terminal channel.
Due to some low-priced products, dealers can not afford after-sales service, and can not solve the problems that may occur in life, light decay, etc. Many consumers have lost confidence in the entire LED lighting products after eating LED lighting. This way of killing chickens and taking eggs is very unfavorable for the entire industry.
"LED Lighting Channel": This year, the LED lighting market, especially the indoor home lighting market, has grown rapidly, and many companies have indicated that their orders are very full.
What kind of development plan will BYD have next? What kind of dealer policy will you introduce?
Xiao Zhiyong: First of all, we will spend more energy on general lighting products, including lamps, bulbs, etc., while maintaining the advantages of streetlights. We will take advantage of our vertical integration and cost control to provide more cost-effective products for the market. To enhance the quality of customer life, to provide customers with more reasonable lighting solutions, to promote the popularity of LED lighting.
Secondly, we will intensify innovation and work hard in technology, and strive to cooperate with more high-end design companies to seamlessly integrate LED lighting and building materials to enhance the added value of lighting products.
In addition, BYD hopes to provide nanny services for its dealers, and dispatch teams to assist them in the decoration, expansion channels, project connection, after-sales service, etc., so that they can quickly enter the right track. For some dealers that are doing well, BYD will also carry out corresponding brand promotion in the local area to promote its local business development.
[Note: This article is from the "LED Lighting Channel" of Gaogong LED ". In the 8th issue of 2013, please reprint the agreement in advance. For legal reprint, please refer to: Gaogong LED copyright maintenance - "anti-infringement action" statement , will it be regarded as For reprinting violations, this website will be held legally responsible! 】
>>>Welcome to the LED lighting channel network of Gaogong LED website to read this article: http://lighting.gg-led.com/qiye/qiyefangtan/20130722/626.html
"In fact, in the domestic LED field, BYD is starting relatively early." Xiao Zhiyong, deputy director of BYD Lighting LED Sales Department, told reporters that BYD has been launching LEDs since 2003. The previous applications focused on automotive lighting and mobile phone backlighting. Since 2006, BYD has begun to pay attention to LED general lighting, and the products were officially put on the market at the end of 2009.
After ten years of accumulation and precipitation, BYD has formed a complete industrial chain including upstream chips, midstream packaging, downstream backlighting and lighting applications, and has become one of the few LED industries in China. One of the vertically integrated companies with relatively complete integration. Last year, BYD's LED business sales exceeded 300 million yuan.
Xiao Zhiyong said that the LED industry is moving forward, but the haze of price wars has not been scattered for a long time. Increasing product cost performance has become the key to the company's market share, and the complete industrial chain has created favorable conditions for BYD to control costs.
"LED Lighting Channel": BYD started early in the LED field, but the general lighting time is not long, and the promotion is not very strong. Excuse me, what are the advantages of BYD in developing LED lighting? How is the product positioned?
Xiao Zhiyong: BYD has a high market share in the domestic auto market, which is due to the higher cost performance of BYD Auto, and the key source of this high cost performance is: vertical integration.
Usually, in the process of parts procurement, each supplier will draw some profits, which will drive the price of finished products to continue to rise. Through vertical integration, the profit generated by intermediate circulation can be reduced, and the cost of finished products can be greatly reduced.
BYD LED lighting is similar to the development of automobiles. Through continuous vertical integration, BYD has formed a relatively complete industrial chain including upstream chips, midstream packaging, and downstream applications. This allows BYD to control the cost of LED lighting products and successfully enter the entire lighting. market.
In addition, relying on the strong R&D strength of BYD Group, BYD Lighting has also gathered a lot of R&D talents. At present, the R&D team of BYD Lighting has more than 400 people. The strong R&D strength provides convenience for BYD LED lighting technology innovation, and can quickly provide suitable products according to market demand.
When it comes to positioning, BYD Lighting's products are positioned at the mid to high end to provide customers with integrated lighting solutions. After all, the mission of LED lighting is not just to replace, but to create a higher quality living environment for consumers. At the same time, we also hope to invest more and more cost-effective products for the market, and build BYD Lighting into a well-known lighting brand in China.
"LED Lighting Channel": What new products and technologies will BYD bring to this Guangya Exhibition? What are the characteristics?
Xiao Zhiyong: There are three main types of products exhibited by BYD in this exhibition: intelligent street lamp control system, solar iron battery street lamp, and centralized control remote control system for office home lighting.
First of all, intelligent street lighting control system. Customers can realize real-time monitoring of street lights anytime and anywhere through the network, which can easily realize functions such as remote switch, color temperature control, fault detection and information reporting. More importantly, the street lamp system can automatically achieve brightness adjustment according to the supplementary situation of traffic flow and natural light, and can achieve secondary energy saving of more than 40%.
Second, solar iron battery street lights. Iron battery is the core of BYD battery technology, mainly used in electric vehicles, energy storage power stations and solar street lights. Iron batteries have many advantages: the service life can reach 10 years, and the deep cycle 2000 energy storage can still maintain more than 70%, which creates conditions for the promotion of EMC mode; iron is an inert element and will not pollute the environment like lead-acid batteries. Small size, can be installed under the solar panel, waterproof and moisture-proof, prolonging the service life.
Finally, office home lighting centrally controls the remote control system. Through BYD's self-developed system, we can switch on indoor lamps, 0-100% dimming, and the remote control mode can also remotely control air conditioners, TVs and other appliances.
"LED Lighting Channel": The improvement of LED lighting cost-effectiveness has driven the expansion of LED lighting market demand. For brand enterprises, to quickly seize the market, perfect marketing channels are particularly important. What attempts did BYD make in the construction of LED lighting channels? What effect has it achieved?
Xiao Zhiyong: BYD Lighting hopes to take a diversified channel, including engineering channels, online e-commerce channels and offline commercial channels.
Among them, the engineering channel is the leading. At present, BYD has successfully completed many outdoor lighting projects such as Daya Bay in Huizhou, Yan'an Road in Kwai Chung, Chuangye Road in Pingshan, and Caotang Road in Xi'an, and achieved good results.
At the same time, e-commerce channels and business-super channels are also important additions to BYD's channels. Domestic mainstream e-commerce platforms, including Jingdong Mall and Tmall Mall, have our LED lighting products on sale, and the sales are in good condition.
As for the offline channels, as early as 2010, our lighting products have been put on the shelves in Wal-Mart, China Resources Vanguard, Tesco, and Shundian. It is hoped that this channel will bring BYD lighting products to the public's view and be recognized and accepted by consumers. Now we have achieved the expected results.
This year, we also participated in the high-tech LED national tour. When we visited the local market, we learned that the terminal market has been relatively mature this year, both in terms of dealer maturity and consumer acceptance. For the promotion of LED lighting scale, it is a very positive signal.
The outbreak of the terminal market is a good situation for enterprises, and it also puts forward higher requirements for enterprise channel construction. Therefore, BYD also regards 2013 as our brand year and channel year. We hope to use the channel network of BYD + dealer + user to achieve flat promotion.
"LED Lighting Channel": The terminal channel grows very fast. This is an indisputable fact, but there are also many problems that cannot be ignored. For example, consumers pay too much attention to price, low product quality, lack of brand and standards, etc.
Xiao Zhiyong: Many dealers choose to represent LED lighting products with poor quality and low price in order to meet the market demand. According to my understanding, the proportion of such products in the entire terminal market is not small. On the contrary, due to price reasons, the products of the brand enterprises encountered some resistance on the road to the terminal channel.
Due to some low-priced products, dealers can not afford after-sales service, and can not solve the problems that may occur in life, light decay, etc. Many consumers have lost confidence in the entire LED lighting products after eating LED lighting. This way of killing chickens and taking eggs is very unfavorable for the entire industry.
"LED Lighting Channel": This year, the LED lighting market, especially the indoor home lighting market, has grown rapidly, and many companies have indicated that their orders are very full.
What kind of development plan will BYD have next? What kind of dealer policy will you introduce?
Xiao Zhiyong: First of all, we will spend more energy on general lighting products, including lamps, bulbs, etc., while maintaining the advantages of streetlights. We will take advantage of our vertical integration and cost control to provide more cost-effective products for the market. To enhance the quality of customer life, to provide customers with more reasonable lighting solutions, to promote the popularity of LED lighting.
Secondly, we will intensify innovation and work hard in technology, and strive to cooperate with more high-end design companies to seamlessly integrate LED lighting and building materials to enhance the added value of lighting products.
In addition, BYD hopes to provide nanny services for its dealers, and dispatch teams to assist them in the decoration, expansion channels, project connection, after-sales service, etc., so that they can quickly enter the right track. For some dealers that are doing well, BYD will also carry out corresponding brand promotion in the local area to promote its local business development.
[Note: This article is from the "LED Lighting Channel" of Gaogong LED ". In the 8th issue of 2013, please reprint the agreement in advance. For legal reprint, please refer to: Gaogong LED copyright maintenance - "anti-infringement action" statement , will it be regarded as For reprinting violations, this website will be held legally responsible! 】
>>>Welcome to the LED lighting channel network of Gaogong LED website to read this article: http://lighting.gg-led.com/qiye/qiyefangtan/20130722/626.html
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