The number of users exceeded 15 million: Cloud Book City announced mobile

According to the latest data from the bookstore in Yunzhong, as of December 2, 2012, the total number of mobile-end users in the bookstore in Yunzhong exceeded 15 million, and announced that it has achieved another milestone in digital reading.

On the 15th of this year, Yunzhong Book City, which ushered in the first anniversary of the mobile terminal, announced on September 17 that it has officially entered the Mobile Internet Users Club. With more than a year's time, it has become a popular reading application for millions of users. It is rare in the mobile Internet field. However, in just two and a half months, Yunzhong Bookstore added another 5 million users, and the multiplier effect was amazing.

As a distribution platform for Shanda’s literary content, Yunzhong Book City not only owns a large amount of online literary works under the banner of Shanda Literature, but also has books published by many traditional publishing houses. Nowadays, many of the hits of the same time and many heavyweight traditional book writers’ works are also In it. The latest data also show that the bookstores in Yunzhong Bookstore have more than 620,000 kinds of downloaded e-books. As of the first quarter of 2012, there were more than 330 third-party content partners in Yunzhong Book City, and nearly 85,000 third-party works were signed. Currently, Yunzhong Book City has more than one million books, and this number is still growing rapidly.

Since its formal independent operation in February 2011, Yunzhong Book City has made remarkable achievements. At present, the massive content in the cloud bookstore has been available through the official website of the cloud bookstore, Android client, iPhone\iPad client, Windows Phone 7 client, Windows 8 client, cloud bookstore WAP station, Shanda Bambook ebook, PC client And other channels to download and read, Yunzhong Book City plans to launch smart TV client and other products. In particular, it is worth mentioning that the latest version of Bambook's full-keyboard II generation e-book, the 6-inch e-ink screen protects the eyesight and ensures that the reading text and pictures are displayed clearly and delicately. The body is lightweight and portable, and it can store 1 billion Chinese characters of built-in storage space. It is also large enough to accommodate thousands of books and truly become a "portable library" in the mobile Internet era.

The vast amount of book content coupled with an excellent reading experience, supplemented by the active construction of numerous platforms and channels, is the reason why Yunzhong Book City can win recognition in a short period of time. At the 2012 Android China Summit that had just ended at the end of October, Yunzhong Book City won three awards: "China's Mobile Reader Software Best Software Award", "China's Mobile Software Developer Top Ten New Talent Award", and "China Mobile Phone Software Developers' Top Ten Operation Awards. In the field of mobile internet mobile reading, the outstanding performance of the Yunzhong Bookstore has attracted the attention of the industry.

Faced with the outstanding achievements of Yunzhong Book City in the implementation of the mobile strategy for more than a year, Liu Qiang, the vice president of Shanda Literature and the head of Yunzhong Book City, said: The arrival of digital reading will make this beautiful thing happen in space and time. Has been infinitely extended. The combination of mobile devices and reading should be the most fascinating and dazzling progress in human publishing and reading since books were invented. Yunzhong Book City is interested in creating the best Chinese digital reading products and colorful contents for users, and making books reborn. Yunzhong Book City hopes to achieve win-win cooperation with the industry and promote the rapid development of digital reading.

In 2012, Yunzhong Book City improved its product reading experience. In terms of operations, it focused mainly on establishing links between millions of books and millions of users, combined with social hotspots and reading trends, and focused on operating a large number of good books. For example, the movie "Bailuyuan", the original novel, the Nobel Prize for Literature, the new winner, Mo Yan, masterpiece "The Frog", the world premiere of J.K Rowling's transformational work, "The Occasional Vacancy" in Chinese, etc., through a series of precise force The operation of the event, Yunzhong Book City greatly increased the user's activity, but also promoted the rapid increase in the number of users.

The intention is rewarding. Yunzhong Book City's Android terminal ranks first in the reading software download rankings of many mainstream Android markets for a long period of time, while Yunzhong Book City Lite Edition is one of the best genuine reading software on the Apple AppStore, and it has also long been a leader in AppStore China. Apply the top three. Yunzhong Book City for Windows Phone was rated by Microsoft as “high-quality WP7 application” and became the most important in-depth partner in its reading application with the cloud bookstore Windows 8 client. In addition, Yunzhong Book City also won a dozen mainstream media and government awards including DCCI Internet Data Center, Wood Ant, PChome, IT168, and Bubble Network.

At a time when the traditional Internet was striding across the mobile Internet, the booming development of hardware industries such as mobile terminals has also drastically expanded the digital reading market. According to the list of digital book sales in the third quarter of 2012 published by Yunzhong Bookstore recently, although online literature still occupies a large proportion of digital content, more and more traditional paper book readers are gradually migrating to digital reading. The electronic version of traditional literature books has steadily risen not only in terms of sales volume and sales, but also the types of topics sought by readers. More and more traditional book publishers and authors have also begun to engage in the field of digital reading, keeping up with the times and keeping up with the changes in the public reading habits of technological innovation. As the world’s leading Chinese genuine digital bookstore, the continuous advancement and summarization of the bookstore in Yunzhong also provides the most reliable data support for the entire industry and has become a “barometer” for the development of the industry.