Warm home appliances ended in battle

The recent cold weather has powerfully stimulated the consumption of warm home appliances. Compared with the pre-cold wave situation, the overall sales situation has clearly rebounded or remained unchanged. In the last week of the year, it is more likely that traditional home appliances or digital 3C sales will be hot. Or both may not be ideal?

The reporter learned from the three major chain appliance stores in Dongguan yesterday that all stores have successively launched a high-profile annual closing battle. They are vigorously selling traditional appliance “cakes”, and they are also unaware of “dark spurs” in digital 3C. Outside the discount cards, there are few bright spots and attractive stimulating tricks. Although the store sang the “bumper harvest” hymn, there were also people in the industry who believed that the closing battle was only a mutual activity aimed at each other. Under this special consumption situation this year, or “a different shivers”.

"Chill" in the sales of warm home appliances have not been blowouts Dongguan low temperature cold weather has continued for several days, the reporter recently visited the city chain Chaohe Department Stores found that, in the context of colorful Christmas decorations, the field's popularity is still good, The warmth and the sales stalls of winter clothes are all showing a relatively hot trend. However, compared with home appliance stores in this "chill", it is still a bit lonely and deserted.

“Weather factors have a certain stimulatory effect on induction cookers, electric heaters, microwave ovens, electric ovens, and air-conditioning fans.” The staff of the relevant departments in Dongguan Suning responded that the consumption of multi-functional European-style fast heating electric stoves is more concentrated, “but Due to the lack of sustained cooling weather, there was no large-scale outbreak of electric heater consumption. However, sales continued to grow at a sustained rate compared with the previous period. This is a good trend, and the possibility of further growth is even greater.

Dongguan Gome also responded in a low-key manner, saying that under the low-price concessions, sales of warm home appliances have indeed rebounded. However, due to repeated changes in temperature and when the weather is cold, the overall sales of warm home appliances are still weak.

Vigorously rushing to compete for traditional home appliances cake In this "Chill", the warm home appliances "winning silver" double the lack of strength; the force of the "Christmas" in addition to allowing the store to easily catch a big promotion "Shantou", after all, is lively There is more than enough to gain. Only 6 days away from the New Year's Day holiday, the chain of household appliances concentrated their efforts and turned to the annual "end of the war". This is also the "last straw" that can amplify the annual performance.

Dongguan Suning will be hot early this weekend to buy a feast for the New Year's Eve. If consumers store 50 yuan in advance, they can get a value of 99 yuan for a rice cooker and 800 yuan for shopping vouchers, which are intended to lock in consumers with shopping needs. In the meantime, DaChan Samsung TV, Whirlpool 1P air conditioner and 5.5kg Washing Machine are priced at 4,450 yuan, 1,799 yuan, and 898 yuan, respectively, which also attract consumers' attention with low price.

Digital 3C also does not forget "dark to send autumn waves"

In addition to full-scale “sprint” in traditional home appliances, each chain has also launched a “offensive and defensive battle” in digital 3C. However, the sales force is slightly less impressive, and more is a special limited-breaking model. A kind of "universal city" representation. Of course, perhaps the digital card camera is experiencing an unprecedented consumer trough, and since the “high profile” iPhone 5 was still on sale, it hasn’t seen an explosion of sales since anti-sales expectations, leaving the stores unwilling to dare to “go on the move”.

Comprehensive store information, a stylish brand of dual-core notebook computers for only 1788 yuan, while the cool 4.5-inch dual-core Android mobile phone price 999 yuan plus 1299 yuan phone bill, Suning a Sony digital camera, Haier computer and machine Samsung mobile phone I9300, as low as 599 yuan, 2899 yuan and 3599 yuan. Such as such is the only special highlight, but it is to "throw off the wink" and "delivery".

What is even more surprising is that this year's "end of the war", the three major chain of home appliance stores digital 3C new products are only a handful, which is suspected of low-profile manufacturers or low expectations or related.

The annual "end of war" is an alternative "shirk"

In the case that the home improvement market has shrunk this year, it is hoped that at the end of the year, some customers would like to dream about home appliances, and under the influence of the overall economic environment, the number of companies that purchase digital 3C for year-end gifts or prizes in volume is significantly higher than in previous years. The reduction also indicates to some extent the seriousness of the situation, not to mention the fact that it is still early in the Spring Festival and the possibility of a large-scale outbreak of personal consumption is not too great. In addition, the so-called winter factors also have great uncertainty. "Each chain is competing to launch an annual war of the end, but it is just a mutual aim, or will encounter an alternative chill."