LED display step into the integration period, the market segmentation trend is obvious

The High-Tech LED Industry Research Institute (GLII) estimates that the LED display market will grow by about 10% year-on-year in 2012, reaching 24.1 billion yuan. Among them, the market size of full-color LED display increased by 15%-20% year-on-year, and shipments increased by more than 30% year-on-year. Even so, the LED display industry is currently in a state of arbitrage, and fierce competition has forced manufacturers to aggressively cut prices to compete for orders. Gradually stepping into the industry-integrated LED display industry, the market segmentation trend is obvious.

LED display step into integration period
In 2012, the LED display industry hit a big price war, and the big manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. The LED display industry, which has entered the integration period, is still in a situation of contending in the next few years. However, due to factors such as slowing growth and falling gross profit margins, it is difficult for the LED display industry to have investment opportunities. In 2012, the domestic LED display market showed a situation in which sales volume and price cycle were promoted. The price drop will prompt a rapid increase in sales volume, and the economies of scale brought by the increase in sales volume will further drive down prices.

From the current competition level of the domestic LED display industry, it is still in the early stage of product competition. The key competitive indicators are reflected in: price, quality, delivery period, after-sales service, etc. The price elements are particularly prominent at this stage. In 2012, the price of LED display continued to decline, with a drop of 15%-20% compared with last year. The underlying reason for the continued decline in LED display prices is that large manufacturers with strength hope to eliminate some small and medium-sized manufacturers through price wars. However, the price war in 2012 has greatly affected the revenue performance of LED display manufacturers. It is expected that at least 30% of manufacturers' revenues will fall back in 2012.

Prices are falling, further reducing the gross margin. At present, the gross profit margin of LED display manufacturers based on channels has dropped to 10%-15%, and the gross profit margin of engineering channels is still above 20%. Even so, the profitability of LED display manufacturers is still weakening.

It can be seen that the LED display industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years. In the integration stage, LED display manufacturers with technical strength and capital strength are expected to take advantage of the strength of the capital market and the advantages of the company's own technology and channels to achieve rapid development. In the next 2-3 years, the industrial concentration of LED display will increase rapidly.

As the LED display industry has entered a mature stage, the LED display market will maintain a steady growth. The High-Tech LED Industry Research Institute (GLII) expects that the LED display market will grow at 10%-20% in the next few years. Future LED display profit growth will mainly come from traditional inkjet, neon, billboard replacement market, as well as high-definition, high-definition LED display market such as HD, 3D and intelligent.

Industrial new style LED display segmentation is obvious
Following the agenda of energy conservation and environmental protection, the prospects for LED development in the next few years are also very impressive; so the LED professional competition is also very intense. In addition, economic globalization has caused various production factors and resources to be active, equipped and reorganized on a global scale. Some of the work produced by the company has also been expanding horizontally and vertically into a global division of labor. Nowadays, the new LED display profession has now shown this trend significantly, but the industry still has a voice about the company's dedication to the extension of the industrial chain, but trust has followed the economic and competition. In the future, the LED industry division of labor will become more and more detailed.

In recent years, many domestic LED display companies with certain planning, such as Shenzhen LED display manufacturers are not only limited to the continuous expansion of production capacity, but start to automatically enter the upstream and downstream equipment packaging in the industrial chain, and even invest in chips, extension categories . The industry believes that today's LED display professional resources are equipped in the global scope, the industrial chain division is becoming more and more obvious, blindly entering the industrial chain will inevitably be more than enough, for the company is not necessarily merit.

Although these years, the domestic LED equipment packaging level has an unprecedented promotion, but there is still a certain distance in the function of foreign products, the current high-end display is still the need to use imported equipment or domestic top equipment. For Mairui Optoelectronics, foreign equipment is directly acquired, and some domestic products that are selected according to customer needs can be made into the form of acquisition, such as selecting Taiwan, the best factory in China for its foundry, and even investing in the other’s factory. Regarding the special needs of the product, it is satisfactory after being proposed.

As for the LED display manufacturer, the automatic right to package will not be bigger, and the mastery of the delivery period will be more sensitive. The industry believes that this is a misunderstanding, "First, the devices that show the profession are not out of stock; secondly, suppose you have to think about whether you can do a good job. Now the division of the industrial chain is still so fine, you do well This one, it is still relatively difficult to do some relatively. For example, NICHIA and CREE almost only sell lights, do not sell chips, I use other chips to package and not achieve the functions of others."

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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