In the global panel market, 2016 was still dominated by South Korea’s two giants, LG and Samsung. However, as BOE poured massive investments into expanding its factories and launching aggressive counterattacks, the gap between Chinese and Korean panel manufacturers has been steadily shrinking. Particularly in the large-panel segment, BOE has started to make significant strides, even winning top positions in key markets. By the first three quarters of this year, BOE's market share had surged to the top globally, signaling a major shift in the industry.
According to reports from OFweek Display Network, in the third quarter of this year, BOE secured the number one position in the global large-size (over 9 inches) panel market with a 21.7% share. This achievement marks a turning point, with LG Display, Innolux, AU Optronics, and Samsung trailing behind. The data highlights a significant transformation in the global display industry, where China is rapidly gaining ground.
[Image: The proportion of large-sized panels among the world's top five panel makers in Q3]
Industry analysts suggest that in recent years, the mainland's LCD panel supply chain has continuously improved, leading to a substantial increase in production capacity. In terms of large-sized panels, BOE finally launched a strong comeback. With a 21.7% market share in Q3 2017, the company attributed its success to rising demand for large displays in notebooks, TVs, and other applications. Additionally, the full operation of Fuzhou’s 8.5-generation line and multiple high-generation facilities contributed to increased output. Moreover, BOE maintained stable and strong production capacity, further solidifying its position in the market.
Industry insiders estimate that the global shipment area of large-size panels grew by approximately 3.8% in 2017. At the same time, due to the shift of Samsung’s 7.5-generation lines and LG Display’s production toward OLED, the global large-size panel market faced a shortage in 2017.
In fact, the tightness in large-size panel production became evident as early as the second quarter of 2017. Compared to previous years, the second quarter is typically an off-peak season. However, this year, the 40- to 45-inch panel segment was hit by a sharp price increase and reduced production capacity from the previous period, leading to losses for related products. Meanwhile, the 65-inch panel experienced an unusual surge in demand, showing rapid growth across the board. This situation proved that even during the off-season, the market remained highly active.
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