On April Fool's Day, Tesla CEO Musk made a joke to everyone. He even sent a few tweets, saying that Tesla was "completely bankrupt." Although this is a joke, but in the past March, a large wave of short-selling Tesla forces really made this company unbearable. Let's take a look at the related content with the car electronics editor.
Tesla's share price fell 24.86% in the month, becoming the worst month the company has encountered since its public listing in 2010. Rating agency Moody's announced that it has lowered Tesla's credit rating and changed its outlook from stable to negative. It said that Model 3's production capacity is "seriously insufficient" and the company's financial position is very tight. However, since Musk can send the rocket to heaven, he has the ability to reverse the company's decline. From April 3 to 5, Tesla rose more than 5.5% for three consecutive days, and the stock price and market value regained the $300 and $50 billion mark respectively.
At present, there is a large wave of new car-making forces in China. They are all taking similar routes to Tesla. They are currently in great scenery and have been talking about the bright future and have no profit target. And the car needs long-term continuous investment, so Tesla is now faced with many confusions, the future young unicorns also need to face.
In the past March, I believe that Musk certainly feels a little annoyed. Because of a lot of negative factors, Tesla's share price plummeted in the month. As you know, the stock price reflects the expectations of investors about the future of a company. The bad news brought to Tesla in March is not that much.
The biggest trouble is that the production capacity of the best-selling model 3 is less than expected. In the first quarter of this year, Tesla produced a total of 9,766 Model 3s, which was four times the output in the fourth quarter of last year. In the fourth quarter of last year, it produced only 2,425 vehicles. Musk originally planned to produce 5,000 models per week in December 2017, but has not yet reached the established production target. In fact, model3 has been suffering from insufficient capacity since the new car was put into production last July. In the eyes of investors and analysts, the car's sales performance will affect Tesla's long-term profit margin.
In addition, the Sino-US trade war also allowed Tesla to lay the gun. Tesla has no factories in China and has been selling in the Chinese market by import. Currently, its import tariff is 25%. If you add another 25%, the tariff will be as high as 50%, which is obviously not conducive to Tesla's sales in China.
The house leaks all night. On March 23, an Apple engineer crashed into the guardrail of the highway while driving a ModelX on the California Highway 101, and then died. This is the second fatal car accident that Tesla Motors has made in the United States under automatic assisted driving since 2016. Since Uber had a car accident in which a self-driving vehicle crashed into a pedestrian, everyone began to reflect on the current autonomous driving. Is the technology too radical?
With so many negative factors superimposed, there have been reports in the media that Tesla is about to go bankrupt. John Thompson, chief investment officer at Vilas Capital, is one of the few hedge fund managers in the United States who has been able to outperform the market. He wrote an article at the end of March saying that "Tesla will be on the verge of collapse in March-June."
"Demon" is the biggest feature of TeslaBut we also don't need to worry too much about Tesla's future concerns, because "demon" is a major feature of technology stocks. You know, Tesla's share price in 2017 once reached $300/share, and the market value even exceeded GM. The plunge in March this year is only proof that Tesla is good at big ups and downs.
No, in the three days from April 3 to 5, Tesla's share price rose more than 5.5% for three consecutive days. The stock price and market value regained the $300 and $50 billion mark respectively.
The most important factor influencing investors to regain confidence in Tesla is still model3. On April 3, after Tesla announced the delivery of model3 in the first three months of this year, Musk promised to accelerate production in the next three months. Tesla expects that the production of Model3 will increase rapidly in the second quarter, reaching 5,000 vehicles per week in about three months. In order to ensure that this plan can be realized as soon as possible, Musk also moved back to the Tesla factory to sleep. This caused Tesla's share price to rise for several days.
In fact, although Tesla suffered a series of bad blows in March, Tesla is still the most eye-catching star in the electric car industry. Tesla's accumulation in battery technology and autonomous driving technology is clearly ahead of many electric vehicle companies. Model3 has become the best-selling electric vehicle in the United States. The sales volume of 8,180 vehicles in the first quarter is significantly higher than that of competitors.
Considering that many companies say they will abandon transmission fuel vehicles and invest in new energy vehicles in the future, Tesla is already on the road to embrace the future.
Behind the unicorn scenery is a high lossRecently, the unicorn company has unlimited scenery in China because the securities will open up IPO green channels for them. According to the industry, companies whose valuations exceed (including) $1 billion are called unicorns, and those whose valuations exceed (including) $10 billion are called super unicorns. Then Tesla is a well-deserved super unicorn.
As a leader in the unicorn industry, Tesla has produced a model 3 of the best-selling electric vehicle in the United States, which has a proven ability to build cars and a strong technical reserve for autonomous driving. Regrettably, this super unicorn has been on the market for eight years and is now a super-burning owner. Tesla produced 100,000 vehicles last year, but lost $2 billion. In contrast, traditional car companies have to be much more stable. Ford produced 6 million cars last year with a profit of 7.6 billion. Because of the fast burning of money, this year Tesla has been rumored that the funds are tight and may go bankrupt. The ability of the company to continue to develop has been questioned.
Tesla can be said to be the epitome of the car unicorn industry, although the capital market is now more enthusiastic about the new car powers such as Weilai Auto, Xiaopeng Automobile and Singular Auto than the traditional auto companies such as GAC Group and SAIC Group. Many, but these new car forces have always been on the road to burning money, they have been talking about the future development prospects, and there is no profit target. The traditional car companies that operate well are profit cows.
Recently, some media reported Weilai’s 2018 performance forecast. Weilai plans to sell 30,000 new cars this year, with a total revenue of 11.4 billion yuan and an estimated loss of 5.1 billion yuan. I believe that the other key words of other car unicorns this year are also "loss."
Considering that it takes a lot of money to build a car, even a unicorn star like Tesla, which has already produced several models, often has the news that it may go bankrupt. Most of China’s young unicorns In the initial stage, we have not yet formed a mature and stable development model. They should be more awe-inspiring in the market, and they must be prepared for hardships while burning money.
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