Play the "big" rice: Release 80,000 yuan of laser television also exposed the unspoken rules of the industry

Previously only in the field of micro-investment small-scale famous rice announced to enter the large-screen laser television market. According to Zhong Bo, the founder and CEO of JPMG, on the 25th of the new product launch activities, the company does not want to be a low-cost product company, nor will it do the company to chase profits, but to do every product It will be polished to the extreme.

This position of Zhong Bo actually has a very strong pertinence, because the most important thing is to announce the launch of three large-size laser television products. Compared with the micro-projection that the former rice excels at, the laser television has a huge leap in terms of volume, technical difficulty, and display performance.

T1 is the world’s first 4K product using dual-color laser technology. Apart from the rare 4K resolution DLP chip on other laser televisions, the 4K resolution matching lens and the two-color laser light source, the appearance part is different. For conventional appliances, a high-end North American black walnut shell is used. Brightness has a high specification of 4000 ANSI lumens, actual effective brightness is about 3500 ANSI, color gamut can reach NTSC standard of 94.8%, and motion compensation and HDR decoding functions are added, and dynamic image quality and HDR image quality can also be guaranteed.

On the screen, which is easily overlooked but actually very important, the T1 is equipped with a 120-inch anti-glare screen, which can further enhance the contrast and color performance of the screen, and the 0.189:1 projection ratio makes the camera The 120-inch screen can be projected at a distance of 18cm from the wall, further reducing the space requirement.

In terms of content, T1 still uses the resources of Hunan Rice Mango TV and Galactic Kiwifruit, long-term partners of Mimi, and the content quantity and update speed have not picked up. Another highlight is Baidu's conversational DuerOS, which has a certain level of artificial intelligence. In the future, it will also be able to connect with other smart home products more deeply.

However, this product also has a high price, the listing price is 79,999 yuan.

In addition to this very high-end 4K laser screenless TV, Extreme also announced the launch of two 100-inch 1080P laser screenless TVs A1 Pro and A1. The A1 Pro brightness is 3500 ANSI lumens, the actual viewing brightness is 2850 ANSI lumens, the A1 brightness is 3000 ANSI lumens, and the viewing brightness is 2565 ANSI lumens. Both 1080P laser screens will also be equipped with a special 100-inch anti-glare screen, priced at 29,999 yuan and 22,999 yuan respectively.

In fact, after reading the above news, many people do not consciously think of another brand - Mijia recently issued a laser television, and the price is relatively low, less than 10,000 yuan. Here is to talk about their difference.

1, Mi Jia's laser television is not equipped with a curtain, and the curtain, especially the anti-glare screen, will have a significant increase in the final display effect. A 100-120-inch anti-glare screen, the cheapest one will also be a thousand dollars, not a good tens of thousands.

2, Mi's technical school is not the same, the brightness only announced the highest brightness, the actual viewing brightness does not know.

Because for projection products, brightness has always been the core performance parameter. So many companies will also come up with many ways to label this parameter, and even steal concepts.

The common brightness units for projection products on the market are "ANSI lumens" and "lumens." The current "Lumen" test standard SJ/T11298-2003 of the domestic quality inspection institutions is the same as the ANSI lumen test method. Therefore, the brightness measured under this mode is usually marked as "ANSI lumens" by the industry. The so-called “Lumen” marked on the market for projection products does not actually have uniform testing standards. It is the result of self-testing by various companies. Because of different test conditions and methods, there may be large differences in test results. Strictly speaking, it does not have Reference value. Continuing the practice of projection products in the past, when testing "ANSI lumens," the brightness of the test and label is usually the "peak brightness" of the product. “Peak brightness” refers to the highest brightness that a single point can achieve in the brightest mode. The brightest mode can be used to view documents in office and conference scenes, but there is a color cast phenomenon when viewing movies and televisions. The effect will be discounted. The brightness measured in this mode cannot directly reflect the true effect of watching TV and movies with projection products. In addition, the “light source brightness” marked by some manufacturers does not have much direct relationship with the brightness of the screen that the user can see with the naked eye. Although light sources are the core components of projection products, the perceived brightness of users can also be affected by many factors. Taking a laser screenless television as an example, from the light source to the projection screen, it usually takes more than 10 steps to process, and each processing step will cause the brightness to drop.

The practice is to mark “peak brightness” at the same time, and also mark a brightness index that can reflect the user’s actual viewing experience—“viewing brightness”. This indicator refers to the high-definition television international standard Rec.709 and the digital cinema projection color standard DCI-P3. By limiting the white balance, the brightness of projection products is usually detected at a color temperature of 6500K. It is characterized by the lower luminance value measured in the test environment with higher color temperature. After many comparison tests of the pole rice, it was found that when the color temperature is set to 7500K-8500K, the laser without screen TV has the best viewing effect. Since then, all the products of the Polar Rice will increase the “viewing brightness” marked by this color temperature.

Therefore, from the perspective of several screenless TV viewing brightness indicators, it is indeed the front of similar products, one penny and one goods, this principle will remain unchanged.

3, the technology platform is not the same. Mi Jia's ALPD technology cost is indeed low, which is one of the biggest advantages of this technology. ALPD technology is not a patent of Mijia. There is a very mature supplier in the upstream. Extreme rice did not ultimately choose this technology route. It should still fully consider its own brand positioning, product characteristics, and target population. This is also Zhong Bo. Say pole rice is not one of the reasons to be a low-cost product company.

Therefore, even though Mi has launched a laser television within ten thousand yuan, it does have a positive effect on promoting the popularity of this industry. However, it cannot deny those manufacturers who are more expensive than Mi Jiajia. After all, a diversified market will promote the industry. Healthy development, not letting low prices ruin this untouched industry.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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