A LCD TV, the cost of the panel probably accounts for 60% to 70%. Therefore, if the panel price rises, the retail price of LCD TVs will also increase. Of course, this does not mean that the color TV manufacturers' price increase will be implemented immediately. This is a medium and long-term prejudgment.
In general, for the peak season of May and Eleven color TVs, color TV manufacturers will buy panel stocks in advance. Therefore, LCD TVs currently on the market, in fact, its panel prices were bought by color TV companies several months ago, even last year's price, not the current market price.
By the same token, the current LCD TV panel prices will also affect the LCD TV market retail prices in the coming months and even next year.
From the end of 2014 to the entire year of 2015, panel prices have fallen sharply for a year due to the anticipated expansion of Chinese LCD panel production capacity. Last year, the profitability of major panel companies was not particularly satisfactory, including Samsung Display, LG Display, BOE, Sharp, JDI, and Huaxing Optoelectronics.
However, the increase in the price of LCD TV panels this year was mainly due to the fact that panel makers such as Samsung Display and LG Display have reduced the production capacity of large-size LCD panels.
Samsung, in particular, shut down two 5-generation LCD panel production lines. The seventh-generation LCD panel production line also reported that it needs to separate some of its production capacity and switch to OLED panels. LG Display also announced that it wants to reduce the production capacity of its 8th generation LCD panel production line to increase its OLED panel production capacity.
Two South Korean panel companies cut their LCD panel production capacity, and Chinese panel makers' new production lines will not be able to complete ramp-ups or full capacity until 2017 and 2018.
During this period of time, the global supply of LCD TV panels naturally tends to be tight. With this tension, the price of the panel rises, and then the sales price of LCD TVs rises, which in turn affects consumers' household consumption expenditures.
From the perspective of shocks, the most affected may be some of the current ultra-low-cost Internet TV brands, such as music as super TV, television is much more selling, the loss is also large.
If the price of the upstream panel rises, LeTV will not increase its price if it is hard to do so, which means that the added cost can only be amortized on its own, so the loss may increase.
The forecast data of market research institute HIS is that the price of a 55-inch LCD TV panel is expected to stabilize at around US$175 in October this year, 40-inch is expected to rise from US$96 to US$101, and 32 inches from US$62 to US$67.
This is only in October this year. By 2017, with the gradual reduction in the supply of LCD TV panels, it may gradually show a gradual upward trend.
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In general, for the peak season of May and Eleven color TVs, color TV manufacturers will buy panel stocks in advance. Therefore, LCD TVs currently on the market, in fact, its panel prices were bought by color TV companies several months ago, even last year's price, not the current market price.
By the same token, the current LCD TV panel prices will also affect the LCD TV market retail prices in the coming months and even next year.
However, the increase in the price of LCD TV panels this year was mainly due to the fact that panel makers such as Samsung Display and LG Display have reduced the production capacity of large-size LCD panels.
Samsung, in particular, shut down two 5-generation LCD panel production lines. The seventh-generation LCD panel production line also reported that it needs to separate some of its production capacity and switch to OLED panels. LG Display also announced that it wants to reduce the production capacity of its 8th generation LCD panel production line to increase its OLED panel production capacity.
During this period of time, the global supply of LCD TV panels naturally tends to be tight. With this tension, the price of the panel rises, and then the sales price of LCD TVs rises, which in turn affects consumers' household consumption expenditures.
From the perspective of shocks, the most affected may be some of the current ultra-low-cost Internet TV brands, such as music as super TV, television is much more selling, the loss is also large.
If the price of the upstream panel rises, LeTV will not increase its price if it is hard to do so, which means that the added cost can only be amortized on its own, so the loss may increase.
The forecast data of market research institute HIS is that the price of a 55-inch LCD TV panel is expected to stabilize at around US$175 in October this year, 40-inch is expected to rise from US$96 to US$101, and 32 inches from US$62 to US$67.
This is only in October this year. By 2017, with the gradual reduction in the supply of LCD TV panels, it may gradually show a gradual upward trend.
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