Worldpay said in its research report on retail payments: clothing, food, and skin care products and cosmetics accounted for the top three rankings of e-commerce sales rankings. Between 2010 and 2014, China’s cross-border online shopping grew from less than US$2 billion to more than US$20 billion.
China’s cross-border online shopping scale has increased tenfold, but will it grow tenfold in the future?
Recently, Worldpay conducted a survey of 20,000 consumers worldwide. The results show that, although only 13% of the total population, the "super shopper" monthly consumption amounted to approximately 1.5783 billion pounds. In contrast, the surplus population only spent about 14,455 million pounds.
To put it another way: If you're always eager to buy goods right now, you might be 13% of online shoppers' "super shoppers." Super shoppers are defined as spending more than £51 a day.
Research has also shown that the super shopper phenomenon may be a double-edged sword for online retailers. 36% of super shoppers said they had encountered a situation where they could not make payment using their preferred payment method when checking out. Thus, 52% of super shoppers choose to purchase the same product from other sites, and 17% go to the physical store to purchase.
According to Worldpay's estimates, retailers can lose up to 100 pounds for every missed transaction. This also means that retailers will lose huge profits in these high-frequency, high-consumption buying groups.
Chen Guoshan, vice president of business development for Worldpay China, believes that in the face of super shoppers, retailers need to think deeply:
How to make consumers full by improving the sales cycle, and how to improve the marketing so that the occasional shopping group spends every day. Super shoppers around the world have such a strong purchasing power that retailers must make innovations to provide super shoppers with their preferred payment methods so that they can purchase the desired products at any time to better meet their shopping needs.
丨 More highlights of research on Chinese super shoppers are as follows:
Chinese super shoppers are keen on fashion. In the last online shopping spending, 40% purchased clothing, while the average global consumer average was only 28%.
13% of Chinese super shoppers choose to buy takeaways online, which is the highest in the world.
Although super shoppers only accounted for 5% of the Chinese population, their physical goods online shopping expenditure accounted for 87% of the country's total.
China is the world's largest mobile shopping market. 33% of super shoppers’ online shopping was completed on the mobile terminal, which is slightly lower than the average level of 36% of the average consumer nationwide.
Chinese super shoppers are more likely to choose to use a credit card (54%) or a debit card (27%) for a one-time online purchase payment transaction than Alipay (18%), which is very different from most domestic consumers.
Alipay is more popular in regular payment transactions. 69% of super shoppers use Alipay for regular payment transactions. If the regular payment process requires consumers to save payment information for use in the next payment, 62% choose to use Alipay (although this percentage is still lower than the average consumer group).
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