The LED display industry has entered a “mature periodâ€, but the price war is still being performed every day. Some of the “blue ocean†markets have gradually become “red sea†or even “blood seaâ€. However, some companies have taken a different approach, and with the innovative business model, they have turned against the blue ocean market again.
1, sharing mode
Last year, the business model of "Hotel Screen, Free Pack" first proposed by Abbyson detonated the LED display industry. This mode is provided by the screen factory to the hotel side free of charge LED display products, mainly installed in the hotel banquet hall or conference room and other places, in the later period through the use of fees and advertising fees and hotel share, to achieve cooperation and win-win.
From the hotel level, the LED display screen is provided free of charge by the screen factory. It can enhance the hotel's commercial image and grades at almost zero cost, and bring real benefits. The hotel is naturally willing to accept it.
On the LED display company side, although the cost is relatively high in the short term, in the long run, the demand for LED display screens will continue to rise, relying on the current and future use of various performances, exhibitions, conferences, etc. in the hotel industry in China. Demand, both in terms of revenue scale and sustainability, will be considerable.
2, rental mode
For small and medium-sized businesses, the rental LED display has the characteristics of “small investment and large returnâ€. Only by paying a rental fee, the LED display can be used for the purpose of promoting the brand, advertising, creating atmosphere, etc. Significantly reduce investment risks. The huge market demand has made the LED display rental market quickly become the "toon" in the eyes of the screen factory. At present, LED rental screens are widely used in radio and television leasing, stage leasing, cultural and sports activities leasing, hotel leasing, wedding leasing, large-scale conference forum leasing, exhibitions, display leasing and night rentals.
3, cross-border mode
At present, in the domestic LED display industry, cross-border has become a trend, especially several listed companies with LED display as their main business are in other areas than LED display. Such as the Lia De layout of cultural and sports media, the construction of digital outdoor media, the distribution of sports media and marketing in Lehman, and from the perspective of corporate earnings, the profitability of these business segments outside the LED sector is constantly increasing. Take Lianjian Optoelectronics as an example. In 2015, the revenue of the media sector business was 742 million yuan, accounting for almost half of the company's entire revenue.
The author believes that whether it is a sharing model, a rental model or a cross-border model, this is a brand-new business model for enterprises, although it will be accompanied by certain risks, but it is a useful exploration, which may allow Screen enterprises avoid the current price war of the industry, find profit points in the new business model, let the company grow and grow; for the whole industry, the significance is even more important, the new business model can open up a brand new blue sea market The dividends will be enough to push the industry forward.
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