In recent years, with the intensified competition in the domestic smart TV industry, more and more traditional TV manufacturers are seeking to break through in order to occupy a place. Taking Cool Sky's subsidiary as an example, in 2013, the Double 11 Coocaa brand was launched and sold 56272 units that day, creating a Guinness World Record for LED smart TV sales on an e-commerce site within 24 hours. In April 2015, Coocaa achieved independent operation, which means that Coocaa will invest in the smart TV industry with a more active attitude.
On May 24, Cool Open held a new product launch in Beijing and released a brand new cool open HiFi content TV A2. Unlike other products, Cool Open A2 shouted out the “Technology of young peopleâ€. The slogan seems to be oriented toward the consumer demand of young people to deliver the value of this product.
High-quality products become the focus of market attention
According to Cool Open, high-quality products will become the focus of market attention in the future. Nowadays, Internet TV low-priced products are rampant, and most manufacturers give up the pursuit of quality in order to blindly pursue low prices. This situation will not only affect the development of the industry, but will also be detrimental to the development of the company itself.
As we all know, television products are extremely durable goods, the average life of up to 5 years or more, which means that the general consumer sensitivity to price is relatively low, but relatively high quality requirements, and its low price to buy A product that has no bright spots and advantages is better to buy a high-quality product at a slightly higher price. Moreover, television is not only an electronic consumer product, but also an important part of home decoration. High-quality television can add color to homes to achieve the icing on the cake.
Under such circumstances, the cool-wrenching TV field tried to build a high-quality product with reasonable price in the middle of the high price of the traditional TV brand and the low price of the Internet brand with professional quality and top design. After a long period of exploration and innovation, Kukai A2 came into being.
Relying on three core advantages, Cool Open A2 highlights the essence of “Technology Tideâ€
Judging from the information disclosed at this conference, Cool Kai A2 has roughly three core advantages that are worth mentioning at the hardware level. It is also based on these three core advantages that Cool Open A2 fully demonstrates the essence of “Technology Tideâ€. Where does this talk about?
First of all, to say that the core selling point of Cool Open A2, from the perspective of official communication, cool open A2 positioning HiFi content TV, high-quality sound is a major feature. According to reports, A2's audio is jointly designed by Cooper and JBL, and JBL is used as Ferrari's Queen's audio. It has been honored for 70 years worldwide and its strength is beyond doubt. The A2's sound has received JBL A-level certification, which means that A2's sound can match the home theater sound of 2,800 yuan on the market. Combined with three-way loudspeakers, powerful HIFI amplifier chips, and DTS sound processing technology, the actual sound effects are the best in Internet TV. For the movie and ball games, such sound effects are shocking.
On May 24, Cool Open held a new product launch in Beijing and released a brand new cool open HiFi content TV A2. Unlike other products, Cool Open A2 shouted out the “Technology of young peopleâ€. The slogan seems to be oriented toward the consumer demand of young people to deliver the value of this product.
High-quality products become the focus of market attention
According to Cool Open, high-quality products will become the focus of market attention in the future. Nowadays, Internet TV low-priced products are rampant, and most manufacturers give up the pursuit of quality in order to blindly pursue low prices. This situation will not only affect the development of the industry, but will also be detrimental to the development of the company itself.
As we all know, television products are extremely durable goods, the average life of up to 5 years or more, which means that the general consumer sensitivity to price is relatively low, but relatively high quality requirements, and its low price to buy A product that has no bright spots and advantages is better to buy a high-quality product at a slightly higher price. Moreover, television is not only an electronic consumer product, but also an important part of home decoration. High-quality television can add color to homes to achieve the icing on the cake.
Under such circumstances, the cool-wrenching TV field tried to build a high-quality product with reasonable price in the middle of the high price of the traditional TV brand and the low price of the Internet brand with professional quality and top design. After a long period of exploration and innovation, Kukai A2 came into being.
Relying on three core advantages, Cool Open A2 highlights the essence of “Technology Tideâ€
Judging from the information disclosed at this conference, Cool Kai A2 has roughly three core advantages that are worth mentioning at the hardware level. It is also based on these three core advantages that Cool Open A2 fully demonstrates the essence of “Technology Tideâ€. Where does this talk about?
First of all, to say that the core selling point of Cool Open A2, from the perspective of official communication, cool open A2 positioning HiFi content TV, high-quality sound is a major feature. According to reports, A2's audio is jointly designed by Cooper and JBL, and JBL is used as Ferrari's Queen's audio. It has been honored for 70 years worldwide and its strength is beyond doubt. The A2's sound has received JBL A-level certification, which means that A2's sound can match the home theater sound of 2,800 yuan on the market. Combined with three-way loudspeakers, powerful HIFI amplifier chips, and DTS sound processing technology, the actual sound effects are the best in Internet TV. For the movie and ball games, such sound effects are shocking.
Cool open A2HiFi big content TV
Let's talk about the appearance, cool open A2 by the Red Dot Extreme Award industrial design team surgeon, the appearance of stunning, stylish design, exquisite workmanship. To sum up, there are several features in the appearance, the first is ultra-thin 9.9 mm, the ultra-thin characteristics of smart TV is played incisively, in the ultra-thin also set a higher threshold of competition; second is the metal front face, Can be moisture, dust, deformation, as we all know, the TV screen at the bottom of the temperature is very high, the heat will make the screen itself metal deformation, cool open A2 using a metal front face perforation is not only conducive to heat and not easily deformed, but also moisture , Dustproof, extend the life of the TV; The third is to strengthen the backplane, the design of the back ribs and the reinforcing ribs on the Samsonite suitcase are exactly the same. In the premise of guaranteeing the thin and light metal backplane, the ribs design has a sense of design. With practicality, it makes the backboard extremely rigid.
Finally, take a look at the configuration, configuration, the most eye-catching should be the flagship chip Mstar 6A938, which is the flagship product of the smart TV of the year, 40% higher than the previous generation 6A 928 chip performance, CPU increase of 85%. In addition to the chip, the A2 comes standard with 2GB of triple-channel DDR3 memory and 8GB of MMC5.0 storage. It can also be extended to 128GB, allowing hundreds of applications to be installed. Such a chip plus memory configuration is sufficient for most needs. In addition, Kukai A2 also has special functions such as MEMC motion compensation, support for HDR, and CSR low latency Bluetooth to meet the needs of user segmentation.
Diversified content strategy, cool open A2 to create a smart life circle
Differing from the ecological model of “its own content + its own hardwareâ€, Coolcom is backed by the platform of CoolOpen, combined with professional content providers to build a big content strategy system and provide a new development for the Internet TV industry. Ideas.
This kind of industry mentality is a bit like the trend of Apple iOS system and Android system two camps.
Kukai’s big content strategy includes many areas such as film and television, education, tourism, health, shopping, entertainment, etc. Its core is based on the massive content of the Internet, based on big data, through a variety of screening methods to organize, summarize, and finally pass The big screen is presented to home users. Different types of households achieve accurate delivery of different premium content.
It is worth mentioning that at the press conference, CoolOpen announced that it would cooperate with iQiyi to promote 1 million "VIP TVs", namely A2HiFi, a large content TV, and include two years of iQiyi VIP membership, which will make users feel natural VIP. Under this framework of service, users can not only see 90% of cinema movies, but also have up to 10,000 HD classics. 4K high-definition large screen can provide users with a stunning visual experience, allowing users to fully enjoy the convenience of watching large-screen movies at home.
In addition, Kukai has also conducted extensive and in-depth cooperation with high-quality partners such as Chilean Education, Ctrip Travel, Health Medical First, and Global Shopping. It can be said that based on Kukai A2, users can really experience what is a smart living space based on smart TV. In the future, users can not only use the Kukai A2 to watch TV programs, but also use it to learn courses, detect health, play games, and even visit online malls. Obviously, this is in line with the concept of “play attitude†of the Kukai brand.
From the above points, we can easily see the characteristics of Cool Open A2, it should be said that such a product is worthy of the title of “Technology Tideâ€. So what impact can this product bring to the market? As mentioned above, the competition in the smart TV market has become increasingly fierce. When consumers screen products, they value the quality of their products more than their prices. In this case, cool open A2 is very likely to kill a dark horse.
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