Operators make efforts to release set-top boxes white paper shuffle the industry


Operators increase IPTV efforts

China Telecom and China Unicom jointly released the "4K Smart Set-top Box White Paper" to specify the 4K video development standard, that is, to adopt P60 high frame rate, HDR, 10 bit pixel sampling, BT2020 wide color gamut, surround sound audio decoding, etc., and comprehensively enhance the external The connection's adaptation and service capabilities fully support IPTV live streaming, viewing, and on-demand services. The publication of this white paper actually means that China Telecom and China Unicom are standing on the united front in promoting the unification of 4K smart set-top box standards and advancing the triple play.

At the same time, the three major operators are also carrying out relevant actions. Recently, China Mobile and China Telecom have completed or started the Internet TV set-top box collection in 2016. The scale of China Mobile’s current coal mining is about 10.69 million units, and the estimated purchase amount is 2.15 billion yuan, and a total of 8 companies have won the bid. China Telecom’s tender for the company’s first centralized purchase of IPTV smart set-top boxes in 2016, with a purchase volume of 11.1253 million units.

Although the China Unicom Group has yet to implement a large-scale unified centralized procurement, as China Telecom’s and China Mobile’s two million-dollar-scale singles have been launched, China Unicom’s Group IPTV terminal terminals are also in preparation, and the number will not Less than 10 million. A few days ago, Beijing Unicom’s IPTV Android set-top box (4K version) procurement project was announced. In 2016, the estimated number of IPTV Android set-top boxes (4K version) of the company was 700,000 units. The candidates for the bid were ZTE and digital video.

Counterattack China Radio and TV

On May 5th this year, the Ministry of Industry and Information Technology issued the "Basic Telecommunication Business Operation Permit" to China Radio and Television Corporation, which means that China Radio and Television Corporation has become the fourth telecom service operator in China after China Mobile, China Unicom and China Telecom. It is widely expected in the industry that China Radio and TV will have the strength to launch a price war with the three major operators in the broadband access service field, and thus obtain a certain market share.

However, with the deep deployment of the three major operators to the IPTV market, the status of China Cable TV's digital set-top box has gradually been replaced. The cable set-top box has a single function and cannot support 4K output, which is not comparable to an intelligent network set-top box.

Data shows that Unicom and Telecom have developed nearly 50 million IPTV subscribers. China Telecom currently has the largest number of broadband subscribers, with a total of approximately 130 million subscribers, and the largest number of IPTV subscribers, nearly 40 million, with a penetration rate of approximately 30%. Together with the 11 million units of 2016, China Telecom IPTV at the end of 2016. It is expected to exceed 50 million; China Unicom plans to newly develop 10 million IPTV subscribers in 2016, and proposes that the target of IPTV broadband penetration in 2016 is 30%, and plans to increase it to 52% in the next three years.

Industry analysis believes that the IPTV users of the three major operators are born out of cable TV. If users choose one, they will certainly stop cable TV and choose broadband + IPTV.

In addition to the threat to market share of China Radio and TV, non-compliant set-top box products in the market will also be accelerated. It is understood that the current set-top box market is not standardized. The general manager of a set-top box manufacturer told the Beijing Business Daily that many companies are involved whether they are compliant or not compliant. Without supervision, it is easy to cause the current situation of bad money to drive out good money. Because the non-compliant products are basically some cheap defective products, occupying the market with low prices, the results will lead to poor product user experience and poor quality.

Promote the set-top box industry shuffle

"Shanzhai" network set-top boxes not only work rough, and do not even have their own independent viewing software. Tencent's data show that China's OTT set-top box shipments reached 1 million units in 2012. Starting in 2013, shipments reached 1 million units per month, of which the cottage set-top box reached 800,000 units, accounting for nearly 80% of the market. In the third quarter of 2015, the General Administration of Quality Supervision, Inspection and Quarantine organized a random inspection of 22 batches of network set-top boxes produced by 20 companies in five provinces and municipalities in Shanghai, Shandong, Hubei, Guangdong and Sichuan. Spot checks found that 10 batches of products did not meet the requirements of the standard. It refers to the radiated disturbance field below 1 GHz, the power terminal disturbance voltage, and the conduction common mode disturbance voltage of telecommunication ports.

“The set-top box market that has been developing for more than a decade has lacked a unified technical standard, so it has not yet achieved true triple-play convergence,” said Hong Shibin, a senior economist and commentator.

In November last year, the State Administration of Press, Publication, Radio, Film and Television blocked and blocked 81 illegal applications. The Internet box can no longer be used to watch live webcasts. However, half a year later, illegal software applications seem to have restored the embarrassment of the past, and policy supervision seems to have become empty talk.

Hong Shibin said that the three major operators are exerting their efforts on TV set-top boxes this year to objectively promote the industry's reshuffle. The three major operators are publicly-reputed state-owned enterprises. The products are formal and consumers will certainly choose the products of these three companies. In addition, China Unicom and China Telecom’s "White Book of 4K Smart Set Top Boxes" jointly released this time will promote the unification of 4K smart set-top box standards and accelerate the elimination of non-compliant products in the market.

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