On the morning of November 21st, Shopkick, a shopping app, will collaborate with Macy's to deploy iBeacons technology in malls. iBeacons, Apple's latest wireless data exchange technology, is used in real life. This technology uses the Bluetooth technology as the carrier for data transmission or positioning. After a signal is placed in a certain area and a device supporting this technology enters this area, the corresponding application will prompt the user whether to access the signal network. With wireless sensors and Bluetooth low energy technology, users can use the iPhone to transfer data.
You may not be familiar with this technology. When you talk about NFC, you will hear more or less. NFC (Near Field Communication) is short-range wireless communication technology.
NFC applications have long been popular in Japan, South Korea, and Hong Kong. In China, the three major operators and UnionPay have unified the 13.56MHZ standard for payment. Domestic mainstream mobile phone manufacturers have also launched NFC mobile phones, and NFC applications are likely to usher in explosive development. Liang Xianping, director of strategic development at Shenzhen Ruixin Information Technology Co., Ltd.'s Beijing branch, believes that NFC mobile payments are still in its infancy in China. Previously, quite a number of countries have done a lot of useful attempts to this end, and there are numerous business models coexisting, such as Google Wallet in the United States, the European operator alliance, or a number of operators to set up joint ventures. In China, due to the immature industrial environment and the complicated industrial chain, so far, everyone is still at an exploratory stage.
NFC mobile payment has already appeared 10 years ago, but it has not yet been popularized. Liang Xianping said that NFC mobile payment technology has matured. The main problem is that China Mobile pays too many stakeholders and covers a series of products and mechanisms. The entire value chain also involves the production of mobile operators, service providers, and equipment. The interests of businesses, major merchants, and end-users are particularly important in balancing the interests of these industry chains. When talking about the development prospects of NFC mobile payment, he said that he is very optimistic about NFC mobile payment technology.
Regarding Apple's use of iBeacons technology instead of NFC technology, he believes that Apple is not eager to get involved in the NFC mobile payment market, because Apple's development model has matured and has sufficient ability to control the market. However, he believes that NFC technology is more representative of the future of mobile payments than iBeacons.
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