The consumer electronics industry is "green"

Today, the concept of energy conservation and environmental protection has been increasingly valued. To open a low-carbon life, anyone, any family can not avoid the threshold of consumer electronics. In fact, under the impetus of the global green economy, the application of energy-saving, water-saving, recyclable, low-pollution, low-emission technologies has greatly increased the energy-saving level of consumer electronics products.

However, although China's consumer electronics industry has begun to pay attention to energy efficiency levels, many companies have also begun to increase the proportion of energy-efficient products, but there is still much work to do in the future of the industry's green development.

SINO C ES sets off its “green” banner The annual China International Consumer Electronics Show (SIN OCES) will usher in its 10th grand ceremony this July.

On April 11th, the reporter learned from the SIN OCES Organizing Committee that this year's SIN OC ES will continue to set up special exhibition areas such as e-books, tablet computers, home appliances to the countryside, and the Internet of Things, and will also highlight "green and low carbon". Area.

Yin Shigang, deputy director of the SIN OCES Organizing Committee Office, said in an interview with reporters that the energy conservation and environmental protection industry is one of the seven strategic emerging industries, the country will focus on promoting and supporting from a strategic perspective, and energy conservation and environmental protection has become the current focus of the consumer electronics industry. .

When energy-saving and emission-reduction become a national action, the consumer electronics industry as part of China’s economy must assume its historical mission and responsibility. Low-carbon environmental protection will be the trend of the times and the trend. In the future market competition, only low-carbon and environmentally-friendly products can better meet the needs of consumers and gain recognition from consumers.

Therefore, Yin Shigang believes that in the first year of the “Twelfth Five-Year Plan”, how to push the market demand under the influence of many economic factors, increase the added value of products, and realize the green economic development model, should be listed by many consumer electronics companies as urgent issues to be solved. The most important thing. “As the largest consumer electronics show in Asia, SIN OC ES will guide enterprises in the construction of new industries and improve their core competitiveness while building a comprehensive display of energy-saving products, equipment and patented technology platforms in the consumer electronics industry and related industries. ".

In fact, in every corner of the world, climate change has effectively affected people's lives. After more than 200 years of development, the industrial society marked by steam engines has encountered the challenges and bottlenecks of fossil energy, resources, water, land, ecological environment, and lifestyle issues.

In order to solve this problem, the global consumer electronics industry has set off a wave of green economy. The application of energy-saving, water-saving, recyclable, low-pollution, low-emission technologies has begun to greatly increase the energy-saving level of consumer electronics products. According to a research report released recently by the German market research agency G FK and the world’s authoritative market research agency Euromonitor International, energy-saving and low-carbon, intelligent and home integration will become the three major trends in the global household appliance epidemic this year, including energy-saving and low-carbon. Is the core trend.

At present, mankind is in a new period of production and consumption reform. The "green economy"-centered green revolution is slowly opening the door to a low-carbon era. In the global environment where all industries and companies are focusing on sustainable development, green is no longer just a slogan and concept, but has become the source of innovation in the industry. It has been fully integrated into products, regardless of the design Or in the customization of functions, we can see the intentions of manufacturers in green environmental protection.

"Green regulation" promotes industrial upgrading With the shorter and shorter product life cycle and increasingly fierce competition, consumer electronics products are increasingly dependent on the market. Grasping market trends and guiding the future of technology have become the key to industrial development and the source of technological innovation. As an effective promotion method that is most closely related to the market, SIN OC ES is becoming an indispensable choice for consumer electronics manufacturers, and the information released by SIN OCES indicates that green and low carbon will be an important theme for the consumer electronics industry in 2011.

Of course, the driving forces of policy factors are also very obvious. The past year was a crucial year for the institutionalization of China's consumer electronics industry. On March 1, 2010, the energy efficiency standards for small household appliances such as induction cookers, electric fans and rice cookers were implemented, and the new energy efficiency labeling system for refrigerators was implemented; on June 1, 2010, the new energy efficiency standards for air conditioning were implemented; December 1, 2010, flat panel TV energy efficiency standards implementation. Including the standards of washing machines and water heaters that have been implemented, the introduction of a series of standards in the consumer electronics industry has promoted the technological upgrading of enterprises in terms of energy efficiency.

In fact, in recent years, the country has been promoting the green transformation of its products in technological R&D, manufacturing and marketing. Starting in 2009, the “Energy-saving Products Benefiting People Project” launched by the state encourages enterprises to carry out energy-saving technological innovations and sales of energy-saving products; and the launch of the “renewal of old” policy for home appliances is also considered to be the current state’s efforts to promote “high energy consumption in current households”. The upgrading of home appliances, stimulating enterprises to promote green and energy-saving products, and letting people enjoy policies and policies are favorable. In addition, during the process of developing green low-carbon R&D and innovation, the state has also introduced a series of preferential policies for financial incentives and capital subsidies.

People in the industry believe that from the perspective of macro-control, it is not an accidental incident that the government has made heavy fists to carry out “green regulation and control”. Instead, it is urging the consumer electronics industry to “green upgrade” in the form of policies and to eliminate “non-green” in the development of the industry. The concentrated manifestations of the malady; and after the companies passed the "Green Baptism", they also saw the huge market value contained in the green economy.

More importantly, green and low carbon means not only responsibility but also business opportunities for the consumer electronics industry. The competition of low-carbon economy is the ultimate destination of future product competition, brand competition and cost competition. Whoever has a low-carbon advantage will occupy the commanding heights in the future. If companies cannot achieve low carbon and green, they should not say that they are involved in competition. Even access is a problem.

After “green” instead of “development” and “scale” have become the key words for the development of the entire industry, it is the current consumer electronics industry in China that is actively seeking to upgrade from manufacturing to creation.

"Green" is more of a thinking solution. China's consumer electronics companies are no strangers to "green", but they have changed technology from concept to technology and eventually changed from technology to products that have brought changes to life. But they have experienced more than 10 years of time. Accumulation and exploration. At the earliest time, the green of the company was reflected in the market. It was just a few conceptual products with the characteristics of “energy saving and environmental protection”. Since last year, the consumption trend of the entire market has centered on “low-carbon” development. The real practical energy-saving environmental protection color TV and air conditioning The refrigerator has become the first choice for consumers.

The innovation of green technology is becoming a premium tool for Chinese enterprises to participate in market competition. Industry observer Feng Hongjiang believes that from the perspective of the actions and initiatives of leading domestic companies, concept slogans and technology products will eventually become powerful weapons and means for enterprises to participate in global competition. Green has already covered the entire industry and the development of enterprises. Links and corners have become the most powerful weapon for companies to guide the market and upgrade consumption.

It can be said that the green storm represented by the energy-saving and environmental protection industry has given Chinese companies the opportunity of equal competition and the peaceful rise of the economy in all countries of the world. It has also given the Chinese consumer electronics industry a chance to bend over the next 30 years or even longer. Road beyond opportunities. The key is how to make the green industry lead the region and form the core of the domestic industry.

However, some people in the industry believe that there are still some challenges in the green development of the consumer electronics industry. For example, Chen Gang, the deputy secretary-general of the China Household Electrical Appliances Association, believes that the green development of home appliances still faces three deficiencies. The first is the absence of policies and regulations. Since the home appliance industry advocated energy conservation and emission reduction, many standards and regulations have been introduced, but it is still far from enough, and it cannot keep up with the development of the times. The absence of this area needs to be remedied as soon as possible, but the lack of policies and regulations needs technical support. It is based on the development of the industry; the second is the lack of execution. The industry should actively encourage and promote energy conservation and environmental protection behaviors, reward enterprises for their achievements, impose penalties for non-acting enterprises and products, and truly achieve rewards and penalties. The third vacancy is the lack of environmental protection awareness among all citizens. At present, the current standard products on the market and the products that will implement the new standard in the market are in the mix-and-match phase. This brings about two states of household appliances: one is to save money and not to save power, and the other is to save power and not to save money.

According to industry sources, for the consumer electronics industry, green and low-carbon technologies are more of a thinking solution than technology. The environmental protection of consumer electronics products will not only be reflected in energy saving, water saving, and emissions during use, but also in the entire life cycle of its design, manufacture, use, retirement, and recycling. Green electronics is not limited to energy conservation. It relates to the environmental protection of product design and manufacturing processes, the amount of toxic and hazardous substances contained in product use materials, the length of product life, the level of performance indicators, and the recycling of components and the recycling of raw materials. rate. This is the real challenge to the consumer electronics industry.

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