With the full implementation of the ladder price policy, the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Industry and Information Technology have recently launched the implementation rules for the promotion of air conditioners, flat panel TVs, refrigerators, washing machines, and water heaters that meet energy conservation standards. China National Grid Editor-in-Chief Lu Shenghua said that the subsidy policy for energy-saving appliances will boost domestic demand, stimulate consumption, and upgrade product structure, but at the same time it will also push the industry to reshuffle and accelerate the process of survival of the home appliance brand.
To deeply understand consumers’ understanding of the new policies for energy saving subsidies and the impact of energy conservation policies on the market, the State Grid Corporation of China, together with HC Research and China Consumer Network, recently launched a network survey “New Survey on Appliance Energy Saving Subsidyâ€. The activity collected a total of 21 cities from all over the country.
Most consumers know about the new policy, but 23.6% of consumers still do not understand the new policy
Survey results from 21 cities in Henan, Anhui, Hebei, and Sichuan showed that 83.6% of consumers knew about the newly introduced home appliance subsidy policy, but still 16.4% of consumers did not know this policy.
36.4% of the respondents said that they understand the new policy of home appliance subsidies. 23.6% of consumers still do not understand the new policy of home appliance subsidies.
Most consumers will choose to purchase subsidized products. The main reason is that in response to the new policy to support environmental protection, most consumers (47.3%) said they would buy products under the new policy subsidy, and a small number of consumers said they would not buy new policy subsidies. The underlying product (9.1%) was mainly due to the fact that government subsidies were not high enough (50.9%) and economic conditions were limited to accept these products (29.1%).
The main reason why consumers choose to purchase new policies to subsidize products is to respond to the new policies supporting environmental protection (63.6%) and to show that the products are cheap (40%).
In the survey of consumers who “choose what kind of household appliances to purchase the subsidized productsâ€, the products that purchased the new policy subsidy are mainly air conditioners (63.6%) and refrigerators (63.6%).
The new policy has a certain influence on consumers' decision to purchase products. Most consumers indicate that the new policy has a general effect on the purchase of home appliances. The affected consumers account for 40% of all respondents.
When asked whether consumers' home appliance subsidy policies can really increase consumers' buying desires, most consumers said they can or cannot answer.
The survey found that most of the household income of the respondents in the survey was above 3,000 yuan, indicating that they had a certain purchasing power.
Through online surveys, we found that consumers’ interest in new policies is still very high, and can be seen from the aspects of active understanding, understanding, and buying interest. However, from the perspective of consumer purchasing power and the price of home appliance subsidy products combined with the new policy subsidy amount, the actual results will not be as ideal as it seems.
Through other channels, we were informed of such information. Although the national policy has been implemented for two months, neither the consumers nor the home appliance manufacturers and merchants are “buyingâ€.
Subsidy is still too expensive for energy-saving appliances
It is understood that subsidy products can enjoy subsidies. What is strange is that many brand promoters volunteered to buy energy-saving appliances is not cost-effective. A certain brand of air conditioner promoters to the reporter afterwards, "this energy-saving air-conditioning than ordinary air-conditioning to more than 2000 yuan more expensive, subsidy 400 yuan, but also spent more than 1,000 yuan, how many years to use these savings."
Citizen X wants to buy a bedroom air conditioner. In a domestic brand counter, the salesman recommended a air conditioner with a price of 3699 yuan and an energy efficiency label of 3 levels. "This is the new year this year. Now the manufacturers are engaged in activities. I can set the price to 3,050 yuan, which is absolutely the lowest. I just sold two." Mr. X wants to choose a power-saving machine and asks for a price next to it. The lowest price of 3,899 yuan for the second-class energy-efficient air-conditioner is affixed with 350 yuan of government subsidies for energy-saving products and benefits to the people. The sales staff stated that, together with subsidies and manufacturers' profits, they could be reduced to a maximum of about 3,300 yuan. "The energy efficiency of the first and second-tier countries has subsidies for national energy conservation. The price has not dropped much. This three-level energy efficiency is nearly 700 yuan, or This is a good deal.†Mr. X eventually bought this three-level energy-efficient air conditioner.
Not as good as buying province
Many consumers think that the price of energy-saving appliances is high, even after the calculation of subsidy funds is still higher than the average home appliance, which makes them difficult to accept.
Air conditioners, flat-panel TVs and other five categories of products, air-conditioning and water heaters are the biggest difference between energy-saving and non-energy-saving products. The price difference between Grade 1 energy efficiency products and Grade 3 energy efficiency products for most brands is more than 2,000 yuan.
Ms. X, who is looking for a suitable air conditioner in the store, said that she thinks energy-saving products are too expensive and “too worthwhileâ€. Ms. X also gave the reporter an account: The second-level energy-efficient air-conditioning use 25 hours less than the third-level air-conditioning to use less electricity, that is, 0.5 yuan, a day in accordance with the use of 12 hours to calculate, two days before saving 0.5 Yuan, only saves 15 yuan in two months, and saves 30 yuan in 4 months in a year. This extra 420 yuan can be saved in 14 years, but the lifespan of air conditioning is only 10 years. "If you don't use it, you can't afford to save it. Consumers are reaping the benefits and don't think too much about energy subsidies." Ms. X said that consumers choose to buy ordinary home appliances instead of knowing that they can enjoy energy-saving subsidies. The important reason.
Lv Shenghua said that the new energy subsidies policy will have a certain impact on the home appliance market, but the effect will not be very obvious; home appliances companies want to occupy a place in the home appliance market, it is bound to start from their own product and brand marketing perspective To improve.
To deeply understand consumers’ understanding of the new policies for energy saving subsidies and the impact of energy conservation policies on the market, the State Grid Corporation of China, together with HC Research and China Consumer Network, recently launched a network survey “New Survey on Appliance Energy Saving Subsidyâ€. The activity collected a total of 21 cities from all over the country.
Most consumers know about the new policy, but 23.6% of consumers still do not understand the new policy
Survey results from 21 cities in Henan, Anhui, Hebei, and Sichuan showed that 83.6% of consumers knew about the newly introduced home appliance subsidy policy, but still 16.4% of consumers did not know this policy.
36.4% of the respondents said that they understand the new policy of home appliance subsidies. 23.6% of consumers still do not understand the new policy of home appliance subsidies.
Most consumers will choose to purchase subsidized products. The main reason is that in response to the new policy to support environmental protection, most consumers (47.3%) said they would buy products under the new policy subsidy, and a small number of consumers said they would not buy new policy subsidies. The underlying product (9.1%) was mainly due to the fact that government subsidies were not high enough (50.9%) and economic conditions were limited to accept these products (29.1%).
The main reason why consumers choose to purchase new policies to subsidize products is to respond to the new policies supporting environmental protection (63.6%) and to show that the products are cheap (40%).
In the survey of consumers who “choose what kind of household appliances to purchase the subsidized productsâ€, the products that purchased the new policy subsidy are mainly air conditioners (63.6%) and refrigerators (63.6%).
The new policy has a certain influence on consumers' decision to purchase products. Most consumers indicate that the new policy has a general effect on the purchase of home appliances. The affected consumers account for 40% of all respondents.
When asked whether consumers' home appliance subsidy policies can really increase consumers' buying desires, most consumers said they can or cannot answer.
The survey found that most of the household income of the respondents in the survey was above 3,000 yuan, indicating that they had a certain purchasing power.
Through online surveys, we found that consumers’ interest in new policies is still very high, and can be seen from the aspects of active understanding, understanding, and buying interest. However, from the perspective of consumer purchasing power and the price of home appliance subsidy products combined with the new policy subsidy amount, the actual results will not be as ideal as it seems.
Through other channels, we were informed of such information. Although the national policy has been implemented for two months, neither the consumers nor the home appliance manufacturers and merchants are “buyingâ€.
Subsidy is still too expensive for energy-saving appliances
It is understood that subsidy products can enjoy subsidies. What is strange is that many brand promoters volunteered to buy energy-saving appliances is not cost-effective. A certain brand of air conditioner promoters to the reporter afterwards, "this energy-saving air-conditioning than ordinary air-conditioning to more than 2000 yuan more expensive, subsidy 400 yuan, but also spent more than 1,000 yuan, how many years to use these savings."
Citizen X wants to buy a bedroom air conditioner. In a domestic brand counter, the salesman recommended a air conditioner with a price of 3699 yuan and an energy efficiency label of 3 levels. "This is the new year this year. Now the manufacturers are engaged in activities. I can set the price to 3,050 yuan, which is absolutely the lowest. I just sold two." Mr. X wants to choose a power-saving machine and asks for a price next to it. The lowest price of 3,899 yuan for the second-class energy-efficient air-conditioner is affixed with 350 yuan of government subsidies for energy-saving products and benefits to the people. The sales staff stated that, together with subsidies and manufacturers' profits, they could be reduced to a maximum of about 3,300 yuan. "The energy efficiency of the first and second-tier countries has subsidies for national energy conservation. The price has not dropped much. This three-level energy efficiency is nearly 700 yuan, or This is a good deal.†Mr. X eventually bought this three-level energy-efficient air conditioner.
Not as good as buying province
Many consumers think that the price of energy-saving appliances is high, even after the calculation of subsidy funds is still higher than the average home appliance, which makes them difficult to accept.
Air conditioners, flat-panel TVs and other five categories of products, air-conditioning and water heaters are the biggest difference between energy-saving and non-energy-saving products. The price difference between Grade 1 energy efficiency products and Grade 3 energy efficiency products for most brands is more than 2,000 yuan.
Ms. X, who is looking for a suitable air conditioner in the store, said that she thinks energy-saving products are too expensive and “too worthwhileâ€. Ms. X also gave the reporter an account: The second-level energy-efficient air-conditioning use 25 hours less than the third-level air-conditioning to use less electricity, that is, 0.5 yuan, a day in accordance with the use of 12 hours to calculate, two days before saving 0.5 Yuan, only saves 15 yuan in two months, and saves 30 yuan in 4 months in a year. This extra 420 yuan can be saved in 14 years, but the lifespan of air conditioning is only 10 years. "If you don't use it, you can't afford to save it. Consumers are reaping the benefits and don't think too much about energy subsidies." Ms. X said that consumers choose to buy ordinary home appliances instead of knowing that they can enjoy energy-saving subsidies. The important reason.
Lv Shenghua said that the new energy subsidies policy will have a certain impact on the home appliance market, but the effect will not be very obvious; home appliances companies want to occupy a place in the home appliance market, it is bound to start from their own product and brand marketing perspective To improve.
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