Production and solution of 50 yuan "high integration" LED fluorescent lamp

In 2012, many companies expected Guangya Exhibition to bring about a good improvement and more orders, but basically many companies ended up with disappointment. In the second half of the year, many LED manufacturing companies still have nothing to do with the overall external environment. Do you also expect the Light Expo or the "Golden September and Silver 10" to make a good effort to achieve a certain breakthrough? But for many LED manufacturers, the greater the hope, the greater the disappointment. It is undeniable that most companies have a hard time. A realistic survival problem is that the LED lighting industry is in the process of shuffling.

In fact, LED luminaires are one of the most comprehensive and simplest products in the industry, which also makes the luminaires simple or complex. Simple is because: they are all small hardware combination products, there is no technical content, can meet the basic characteristics of the lamps, the safety performance is reliable, the product is not designed design concept. The complex is that the luminaire is highly integrated in the disciplines of optics, electrical engineering, mechanical structure, chemistry, and thermals. For an LED company, it is not easy to solve it comprehensively. In particular, the characteristics of LEDs are superior to those of traditional lamps. If thermal, optical and electronic processing are not good, LED lamps should not be said to exert their advantages, and even the most basic lighting requirements are difficult to achieve.

one. The rational era of LED lighting is coming

After the announcement of the roadmap for eliminating incandescent lamps, the LED lighting sector has become a hot spot in the market. In the short-term interests and an instinctive living environment, many home-style workshops and some short-sighted manufacturers use the blind spots where people do not know enough about LED lighting. Some so-called LED lamps, shoddy; dispelled the idea of ​​people who are willing to try LED lamps, spent more than ten times the price of traditional lamps bought LED lamps, can be said to use only one lamp in a lifetime, actually only used for a few months This situation is more prominent in the ancient town, which greatly restricts the healthy development of the LED lighting industry. Especially on high-power lamps, there is no need to patch, just turn around in the accessory city, buy some shoddy kits, and assemble and ship them. So how to let the people buy real LED lamps is the most important task in the country to regulate the LED lighting market! Of course, another major reason for restricting the popularization of LED lamps is the price and the correct understanding of LED lamps.

In solving the people's correct understanding of LEDs, how to make LED lighting products get the approval of consumers? In addition to support at the government policy level, at the supply level to reduce the price of products through technological innovation, the cultivation of consumer environmental protection concepts is also very important. Japan is quite innovative in the “environmental protection” of LED. Its core is to educate the public by reducing carbon dioxide emissions, and to connect with the people's living and personal health. Many LED promotional occasions can see "If you use this kind of LED light source / luminaire, it will reduce the amount of carbon dioxide emitted by your home." Obviously, people are more concerned about how much harmful gas is lost in his living and working space, rather than how much electricity consumption the country will reduce. In this sense, the people are more willing to pay for their own health, so that LED indoor lighting is naturally promoted and popularized.

Nowadays, more and more LED applications are beginning to enter the civilian family. From five years ago, no one knows about the LED publicity that has been seen everywhere and the construction of the local optoelectronic industrial park, which has greatly improved the application status of LED. The most common use in the civilian market is fluorescent lamps and incandescent lamps, and the cost requirements are particularly low. Therefore, if LED lamps are to replace traditional fluorescent lamps and bulbs, it is necessary to develop the dimensions of the lamps, the electrical connection interfaces, and the installation methods to completely follow the conventional lighting specifications. The lighting effect is equal to or exceeds that of traditional lamps, and it has a cost-effective advantage.

two. Product specialization is the ultimate way out

At present, the main market of LED manufacturing enterprises in China is still in foreign trade export and domestic engineering projects; foreign trade exports are mainly based on mainland traders, and a few manufacturers will directly go abroad; we can also divide into two categories according to the current situation of foreign markets. First-tier market and secondary market, primary market such as the United States, Japan, the European Union, etc., their requirements for products are relatively high, such as various cumbersome product certification, light source patent, THD, water ripple, etc. In isolation, the price is relatively high; secondary markets such as Russia, India, and South America, their national conditions are similar to those of China. They come to China in a thousand miles, and they want prices, which are lower in other requirements. The product requirements will naturally not go anywhere. In the domestic engineering projects or market terminal customer requirements are simpler, in the case of the same price, in line with mainland conditions plus some interpersonal concerns, suitable for some of the basic requirements of engineering transformation projects. At present, the projects that need to be rebuilt in the mainland are in the factory, supermarkets, underground parking lots, schools, hospitals, hotels, advertising light boxes and other places.

The company's products should not be positioned as "people have me and have" ideas, it is best not to put more than 10 models. Because the product has no direction, it is the same as the headless flies. It is a mess of goods everywhere; a good product can guide the trend and trend of the market; a product with high cost performance can drive and expand the market; so we have to make a very good value for money. High-quality LED lamps to guide the market, to drive and expand the market of LED lamps that are currently in a dilemma and unhealthy; cost-effective, good products should be designed and manufactured from a professional perspective, and the market should not be able to control you. Today, customers should be outdoors. If you are involved in the outdoor, you will be able to assemble the room indoors tomorrow. The people and energy of a company are limited. In the end, it is only blindly led by the market. The products do not have any personality or characteristics. Our own professional, special products; so we hope to make a product must be refined, so that customers feel professional!

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