Apple is currently engaged in in-depth discussions with cable TV operators and plans to develop a new cable television platform for Apple TV. Last week, the topic of Apple TV made new progress. Peter Misek, an analyst at Jefferies, said that Apple HDTV is now in full-scale production and it plans to produce 2 million units, each with an average price of 1,250 US dollars.
Last Wednesday (August 22nd), Pacific Crest Securities analyst Andy Hargreaves and Apple CFO (CFO) Peter Oppenheimer and Apple Internet Services Senior Vice President Eddy Cue Interview. In the conversation, Eddy Cue said that Apple's entry into the television industry "is not realistic in the short term."
When they talked about the television industry, Apple Senior Vice President Eddy Cue reiterated that "Apple wants to enter the TV industry because we feel we can bring better experiences to our users and we can also solve some key issues in the TV industry, such as User Interface."
Unfortunately, it is not possible for Apple to enter the television industry in a short period of time. Cue explained that all current traditional broadcast and cable network content is only in the hands of a few companies, and their current business model is enough to earn a lot of money for them. It is unrealistic to let them change their current business model within a short period of time. of. Coupled with the different regional broadcast content and the lack of international large-scale popularization, these two points are also a major obstacle for Apple to enter the television industry in the short term.
Last Wednesday (August 22nd), Pacific Crest Securities analyst Andy Hargreaves and Apple CFO (CFO) Peter Oppenheimer and Apple Internet Services Senior Vice President Eddy Cue Interview. In the conversation, Eddy Cue said that Apple's entry into the television industry "is not realistic in the short term."
When they talked about the television industry, Apple Senior Vice President Eddy Cue reiterated that "Apple wants to enter the TV industry because we feel we can bring better experiences to our users and we can also solve some key issues in the TV industry, such as User Interface."
Unfortunately, it is not possible for Apple to enter the television industry in a short period of time. Cue explained that all current traditional broadcast and cable network content is only in the hands of a few companies, and their current business model is enough to earn a lot of money for them. It is unrealistic to let them change their current business model within a short period of time. of. Coupled with the different regional broadcast content and the lack of international large-scale popularization, these two points are also a major obstacle for Apple to enter the television industry in the short term.
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