This newspaper reported that international commodity prices were staged in the Year of the Dragon, “the dragon has risen,†and the market has turned a bearish expectation and a strong rebound has occurred. LME (LME) copper rose 3.38%, and LME zinc price rose 6.92%. The person in charge of the Everbright Futures Institute said that the rebound should continue, even if it does not rule out a more substantial rebound in the next February. Industry sources said that from the perspective of international bulk commodities and domestic copper price trends, raw material prices will show a downward trend in 2012.
At the beginning of the Year of the Dragon, copper, which accounted for a large share of the air-conditioning manufacturing costs, showed a tendency to go higher and lower. Coupled with the large fluctuations in exchange rates, this adds uncertainty to the cost control of manufacturing companies.
For China's home appliance manufacturing industry, which is already in a low-profit situation, in the face of reduced state subsidies, both domestic demand and external demand are in the doldrums, how to control costs and improve profitability this year are key points. Unlike Japanese household electrical appliance companies that obtain high profits through core technologies and key components, home appliance companies in China have used low-cost advantages for many years to grab numerous orders. Today, this advantage is gradually weakened and the profitability of enterprises is limited.
It is not difficult to find from the forecast of 2011 operating results announced by major companies recently that some home appliance companies have experienced decline in their 2011 performance. Continuing inflation, appreciation of the renminbi, rising prices of raw materials, labor costs, transportation costs and other factors of production factors that cause product costs to rise are one of the important reasons for the decline. In 2012, when the overall market demand is small and the outlook is uncertain, major companies need to pay special attention and strictly control costs.
Despite a strong rebound in international commodity prices in January, industry insiders still insist that 2012 will still be dominated by a bear market. The recently issued "12th Five-Year Plan" for non-ferrous metals shows that China's copper production growth and consumption growth are expected to reduce by more than half, of which output growth will be reduced from 15% in the "Eleventh Five-Year Plan" to 7.3%, while consumption growth from 15% down to 5.2%. The decrease in consumption growth exceeds the decline in production growth. Industry insiders believe that the downturn in raw material prices in 2012 will bring benefits to companies.
At the beginning of the Year of the Dragon, copper, which accounted for a large share of the air-conditioning manufacturing costs, showed a tendency to go higher and lower. Coupled with the large fluctuations in exchange rates, this adds uncertainty to the cost control of manufacturing companies.
For China's home appliance manufacturing industry, which is already in a low-profit situation, in the face of reduced state subsidies, both domestic demand and external demand are in the doldrums, how to control costs and improve profitability this year are key points. Unlike Japanese household electrical appliance companies that obtain high profits through core technologies and key components, home appliance companies in China have used low-cost advantages for many years to grab numerous orders. Today, this advantage is gradually weakened and the profitability of enterprises is limited.
It is not difficult to find from the forecast of 2011 operating results announced by major companies recently that some home appliance companies have experienced decline in their 2011 performance. Continuing inflation, appreciation of the renminbi, rising prices of raw materials, labor costs, transportation costs and other factors of production factors that cause product costs to rise are one of the important reasons for the decline. In 2012, when the overall market demand is small and the outlook is uncertain, major companies need to pay special attention and strictly control costs.
Despite a strong rebound in international commodity prices in January, industry insiders still insist that 2012 will still be dominated by a bear market. The recently issued "12th Five-Year Plan" for non-ferrous metals shows that China's copper production growth and consumption growth are expected to reduce by more than half, of which output growth will be reduced from 15% in the "Eleventh Five-Year Plan" to 7.3%, while consumption growth from 15% down to 5.2%. The decrease in consumption growth exceeds the decline in production growth. Industry insiders believe that the downturn in raw material prices in 2012 will bring benefits to companies.
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