On January 9, 2018, during the International Consumer Electronics Show (CES), Samsung Electronics unveiled its vision for a smarter, more connected Internet of Things (IoT) experience. At the press event, the company showcased a range of innovative products across home, office, and mobile environments, highlighting its commitment to delivering a seamless and integrated lifestyle. By 2020, Samsung aims to connect all its devices into a unified IoT ecosystem, emphasizing an open, secure, and intelligent platform that will enhance user convenience.
Hyunsuk Kim, President and CEO of Samsung Electronics, emphasized that the IoT should be as simple as flipping a switch. “With today’s new products and services, we are making the IoT experience more intuitive and effortless,†he stated. He also highlighted Samsung’s goal to make all connected devices smart by 2020, ensuring that consumers can enjoy a more personalized and interconnected life.
Samsung’s IoT strategy is built on open innovation, allowing users to connect more easily with each other and their devices. The integration of intelligent systems enhances personalization, but the current fragmented IoT landscape presents challenges. To address this, Samsung is focused on scalability and openness, aiming to bring the benefits of IoT to a wider audience.
The SmartThings platform plays a central role in Samsung’s IoT ecosystem, enabling seamless connectivity between devices. Samsung has also partnered with the Open Connectivity Foundation (OCF) to establish industry-wide standards. Devices like the ARTIK chips, air conditioners, and Family Hub refrigerators have already met OCF certification requirements, demonstrating Samsung’s commitment to interoperability.
In early 2018, Samsung planned to unify several platforms—such as Samsung Connect, Smart Home, and Smart View—into a single SmartThings app, giving users greater control over their connected devices through smartphones, TVs, or cars. Additionally, the HARMAN Ignite platform was set to integrate with SmartThings, extending the IoT experience beyond the home and into automotive applications.
Samsung also introduced Bixby, its AI assistant, to provide voice-controlled smart services on devices like the Smart TV and Family Hub refrigerator. This helps users manage daily tasks more efficiently, from searching for movies to receiving personalized updates based on family members’ voices.
Security remains a key priority. Samsung integrated its trusted Knox technology into IoT devices, including smart TVs and mobile products, to ensure robust hardware and firmware protection. This ensures that users can trust their connected devices with their data and privacy.
Samsung continues to invest heavily in R&D, with over $14 billion spent in 2017 alone. Through initiatives like Samsung NEXT, the company is transitioning toward a more software-centric business model. It also established a new AI Center in 2018, with labs in Toronto, Montreal, Cambridge, and Russia, working closely with global R&D and M&A partners to advance AI capabilities.
At CES 2018, Samsung demonstrated how its new products and services are shaping a more seamless IoT experience:
- **Home**: The Smart TV and Family Hub refrigerator now support Bixby, offering voice control, personalized content, and improved communication among family members. Both devices run on the SmartThings Cloud, acting as a central hub for managing connected devices.
- **Office**: The Notebook 9 Pen provides powerful performance for mobile professionals, while the 55-inch Whiteboard Flip enables seamless collaboration. Multiple users can write or add notes directly on the screen, enhancing team productivity.
- **Mobile**: Samsung is leading the 5G transition, with trials showing speeds 100 times faster than 4G LTE. The new cockpit design integrates Bixby, allowing drivers to control in-car functions via voice, touch, gestures, or text. The first 5G Telematics Control Unit (TCU) improves vehicle connectivity, paving the way for autonomous driving.
Through these innovations, Samsung is setting the stage for a future where smart devices work together effortlessly, making everyday life more convenient, secure, and connected.
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