As a professional bridesmaid, Jen Glantz has attended countless weddings, each with its own unique charm. But one couple recently caught her attention—spending $25,000 on just photos and videos, which is close to the average total cost of a U.S. wedding, around $30,000. This level of investment reflects a growing trend in modern weddings: the use of high-tech tools to capture every moment.
Glantz recalls how the couple’s photographers and videographers arrived with an impressive arsenal of equipment, including multiple drones, 360-degree VR cameras, and GoPros. “The bride and groom want everything recorded—every detail, every emotion, every movement,†she explains. “They’re willing to try any new technology to ensure their special day is perfectly preserved.â€
This isn’t just about photography anymore. The integration of technology into weddings is becoming more common, from drone footage to Snapchat geofilters and projection mapping. These innovations are not only making weddings more visually stunning but also significantly increasing costs. In fact, many couples now spend more on tech than on their wedding dress or venue.
According to The Knot, a leading wedding planning company, technology has become a major trend. Couples are using projection technology to transform cake designs, turning traditional desserts into interactive displays. “We see cakes at so many weddings, but now they’re not just for eating—they’re for projecting photos and videos,†says a representative from The Knot.
However, the use of drones and other high-tech tools isn’t without challenges. Local regulations often restrict where drones can fly, as seen in a recent Washington, D.C. wedding where the photographer was unable to capture aerial shots due to airspace restrictions.
Social media integration is another big part of modern weddings. Custom Snapchat filters are widely used, with 64% of couples creating personalized ones for their big day. These filters can even be tailored to match specific elements like the wedding cake or venue.
Even traditional photo sessions have taken a modern twist. Holograms, GIFs, and AR (augmented reality) photos are gaining popularity, giving couples new ways to remember their special day. David Trottier, from an interactive entertainment group, notes that clients are increasingly choosing open-air photo booths, animated GIFs, and slow-motion videos.
“We’re focusing on 360-degree photos right now,†Trottier says. “And live photos are really popular too. Couples can pre-record videos that are overlaid onto physical photos using AR technology.â€
VR and AR are now among the most sought-after wedding features, with more couples looking to incorporate them into their celebrations. Some even imagine future weddings featuring robotic bartenders—though not the traditional kind. Instead, these “bots†could mix drinks and engage guests in conversation, acting as a kind of sommelier.
As technology continues to evolve, it's clear that weddings are becoming more immersive, interactive, and high-tech than ever before. From drones to AR, the way we celebrate love is changing—and it’s all for the better.
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