The automotive industry is growing rapidly throughout Asia, and its applications are blossoming everywhere. The reliance of electronic technology on the advancement of automotive design continues to increase, so that in a new car, semiconductors account for an average of nearly $ 300. At present, the main driving force of this market comes from the continuous growth of automobile production and the customer demand for reliability, safety, performance, environmental protection and driving comfort of electronic technology. For automotive semiconductor suppliers to maintain market competitiveness and grasp this huge business opportunity, they must launch innovative solutions to meet customer needs, and also maintain low costs, guarantee time to market and high-quality product design, and obtain between the four balance.
Executive Vice President of STMicroelectronics (ST for short) Greater China and South Asia President Ji Henghua pointed out that as the top three in the global automotive semiconductor market, it has been committed to the development and innovation of automotive electronics technology, with 40% of the engine control IC market becoming China. The leading automotive electronics semiconductor manufacturer in the world's largest automotive market, the company has been deeply aware of the Chinese automotive market, leading the technological innovation and major advancements in the automotive electronics industry, and providing vehicle manufacturers with the most cost-effective and differentiated localization services .
STMicroelectronics (ST) Executive Vice President Greater China and South Asia President Ji Henghua said that STMicroelectronics has succeeded in its automotive semiconductor solutions in Japan and South Korea, how to take advantage of the pursuit, aiming at the fastest growing markets in China, India and South Asia , Has become the top priority of the company.
STMicroelectronics fights against China and India
Judging from the layout of the car factory, Korean car manufacturers are currently second only to Japan in Asia. In the past, Korean manufacturers actively operated the overseas low-end automotive market that paid less attention to quality. It once languished. After strengthening quality and innovating design, this finally opened the overseas market. In response to global market demands, local Korean car manufacturers must strengthen their technology to meet customer expectations, so partnerships with system and semiconductor suppliers are becoming increasingly important. ST's automotive semiconductor solutions have been successful in Japan and South Korea. How to take advantage of the pursuit and aim at the fastest growing markets in China, India and South Asia has become the company's top priority, Ji Henghua further said.
In fact, not only STMicroelectronics has seen that global semiconductor manufacturers will focus on the two major markets of India and China. In recent years, the Chinese automobile market has surpassed the United States and become the world's largest automobile consumer market. Indian and Chinese automakers are not eager to invest in overseas markets in the short term due to the huge demand of domestic consumers who still need to be met. Overall, semiconductor companies in the Asia-Pacific region's automotive electronic component market must take into account both cost and performance in order to stand out from the fierce competition.
Marco, executive vice president of STMicroelectronics Automotive Products Division, emphasized that without innovation in the Chinese automotive market, there is no scale, and innovation is to gain a cost advantage.
Marco, executive vice president of STMicroelectronics Automotive Products Division, emphasized that in terms of cost, ST attaches great importance to ensuring the quality and safety of automobiles, using innovation to obtain cost advantages, and reducing vehicle costs through product replacement. In fact, auto manufacturers must balance the cost structure. From car manufacturers to semiconductor suppliers, the R & D of system design must proceed wisely from the first-level supply chain, and semiconductor suppliers must invest in chip technology research and development, launch highly innovative solutions, and reduce system costs.
Mechanical components are OUT! Automotive semiconductors are favored
According to the latest analysis report of Strategy AnalyTIcs, a market survey agency, automotive semiconductors are expected to grow to US $ 29 billion in 2014. Since 2012, the growth rate has been 11.5%. Emerging countries such as China and India are the countries with the largest growth rate. The growth rates of 2012 to 2014 are estimated to be 10% and 12%, respectively. However, China and India's automotive industry still uses relatively low-value semiconductor components. Among them, the total semiconductor output value of the Indian automotive industry is about 16.9 billion US dollars, while South Korea is almost more than twice that of India. Therefore, we can foresee that there is still a lot of room for growth in these areas, and the future trend is that semiconductors will replace mechanical devices in large quantities, which not only reduces power consumption, but also increases the value of semiconductor components.
As one of the top three global automotive semiconductor suppliers that provide chips for all heavyweight automotive manufacturers in the world, STMicroelectronics has a unique advanced technology platform. Through close cooperation with major customers and familiarity with the automotive market, it is currently fully committed to covering major Automotive electronics applications, including safety, powertrain, body and infotainment.
Of course, system cost analysis is also a part of consideration, but there is a consensus from car manufacturers to ECUs. The results of system replacement will benefit the entire automotive supply chain, not just saving the cost of a single component.
Increasing popularity of automotive safety awareness STMicroelectronics spares no effort to escort
Advanced driver assistance systems (ADAS) can increase driving awareness of potential hazards, thereby accelerating driving response. The current market demand for various functions such as lane departure warning systems, sleepiness detection, and night vision is increasing. Compared with passive safety systems that can only reduce the severity of injuries in the event of an accident, the importance of active safety systems is more valued by consumers.
STMicroelectronics' Greater China and South Asia Automotive Products Division market application director Merli said that ST has a complete active safety system solution tailored to the needs of the Chinese market.
STMicroelectronics' Greater China and South Asia Automotive Products Division market application director Merli said that ST has a complete active safety system solution tailored to the needs of the Chinese market. In fact, ST has a dedicated team in China to track the needs of China's auto market, in order to maintain close cooperation with customers and dealers.
According to analysis, it is expected that by 2015, safety systems will become the standard for automobiles, and major auto manufacturers in Asia are also penetrating ADAS into low-end and mid-range models to prepare for future consumer demands. Important product differentiation enhances its own advantages. At present, high-end models have begun to be equipped with ADAS. With the maturity of technology and popularization of Volkswagen models, mass production will bring considerable cost economy.
ST's pioneers in new application development and leaders in advanced safety technology are committed to building car safety and escorting in car safety driving. The company provides passenger security including airbags, anti-lock brakes, traction control, etc. Program.
As the demand for automotive ECU solutions continues to rise, and it is more profitable than consumer ECU solutions, many consumer electronics system suppliers have begun to turn to automotive related businesses. In order to actively enter the market, STMicroelectronics is competing to launch more competitive solutions based on innovation and lower overall costs, striving to compete with global first-tier chip suppliers.
It is worth noting that how to strike a balance between reliability and cost is a major challenge for ECU manufacturers. Importantly, auto manufacturers must establish good partnerships with component suppliers in order to obtain key technologies, and to achieve innovation in automotive products by improving cost and reliability.
In summary, as automotive Ethernet moves toward Gbit / s, LTE business opportunities are rapidly spreading in smart cars, and 802.11ac standard equipment combined with Bluetooth technology is accelerating its entry into smart car applications. Driven by the acceleration of the Asian market, automotive semiconductors based on in-vehicle network applications have become a low-cost innovation potential. We observed that this STMicroelectronics Automotive Technology Day did not focus on this part. In addition, as the representative of STMicroelectronics in China's automotive electronics application region, South China, represented by Shenzhen, is the first time that STMicroelectronics held this event in Shenzhen, and its attention is slightly insufficient, which is easy to provide opportunities for other competitors. Correspondingly, the deployment of its product R & D center in Shenzhen also justifies the company ’s far-sighted vision. In any case, this event is a good start, innovation and change are always going on ...
Text / Electronic Fan Network Executive Editor Mo Yanfen
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