Artificial intelligence is often considered one of the main disruptive technologies for future development. This has prompted many companies to adopt a business strategy that combines smart technology with operational models and talent, and to reach customers in new ways.
People have seen these advances. According to Accenture's 2018 Technology Vision Survey, 84% of business and IT executives believe that through artificial intelligence technology, companies are seamlessly integrating their business into their daily lives.
Take a look at the impact of artificial intelligence on specific areas (communications and media companies). Its impact on the value of the communications industry is particularly strong: by 2035, artificial intelligence is expected to increase the value of the information and communications industry by $1 trillion.
Accenture's strategic research survey found that industry leaders are recognizing the enormous potential of artificial intelligence technology. For example, 72% of telecom managers believe that artificial intelligence is now a priority for its three major businesses. And 63% believe that artificial intelligence will drive additional revenue growth by accelerating the creation of new products and services.
In order to get the rewards of artificial intelligence, just implementing is not enough. Unlocking value will require companies to incorporate artificial intelligence into their business and customer strategies in order to advance priorities and drive growth.
It sees artificial intelligence as a strategic capability to work with experts to solve complex challenges, enter new markets, diversify revenue sources, and accelerate operational efficiency. For some companies, the use of artificial intelligence is already a public image of the organization, dealing with everything through chat, voice and interaction.
At the same time, artificial intelligence has reshaped the role of strategists in the communications industry. Today's strategists will need to work closely with artificial intelligence engineers and data scientists, and be proficient in algorithms and artificial intelligence tools that can help them face new competitive threats to identify product opportunities or acquisition targets. These strategists must play a central role in planning and iterative AI investment strategies.
Most importantly, strategists and companies will need to rethink their role in working closely with artificial intelligence.
According to the Accenture Strategy “Remodeling Revolution†report, if companies invest in artificial intelligence and human-computer collaboration at the same rate as companies with the best performance, they can increase their income by more than 38% and increase their employment rate by 10% by 2022. . Therefore, companies need to prepare for their employees to build a new world in which human intelligence and intelligent technology will open up new forms of growth.
The road to future developmentTo extend artificial intelligence, communications managers need to seamlessly integrate their artificial intelligence business strategy with a bottom-up artificial intelligence planning framework and integrate artificial intelligence into the strategic team's business development. Here are a few key steps:
1. Turn enterprise data into quick insights.
Telecommunications companies say big data is the most important complementary feature of deploying artificial intelligence. Modern artificial intelligence provides a large number of data sets. Companies need to use artificial intelligence capabilities to quickly leverage comprehensive enterprise data inventory to provide insights.
2. Promote the implementation of first-class artificial intelligence.
With the popularity of artificial intelligence, its advantages will quickly shift from artificial intelligence data pipelines to the best implementation of top-level use cases. The survey data found that three-quarters of telecommunications companies have found enough use cases, which is a promising sign of progress.
3. Determine how artificial intelligence moves key levers in customer strategies.
Companies must leverage cross-functional teams to promote artificial intelligence collaboration between organizations, which requires a team that has a deep understanding of customer strategic leverage. With big data, business strategy experts should work with data scientists, operations teams, and R&D staff, and artificial intelligence use cases can directly impact profitable growth.
4. Combine with artificial intelligence in the ecosystem.
Telecommunications companies should use artificial intelligence and cognitive intelligence as the "brains" of the organization center so they can continue to learn from customers and ecosystems. Then they should use these learning to add automation to the new service. The better a company does in this area, the more likely it is to become the center of a new ecosystem that can be expanded to capture the value of adjacent value chains.
5. Effectively use bottom-up artificial intelligence to achieve more exploratory artificial intelligence prototypes.
But not only that, you should create an iterative feedback loop that applies these learning to your business strategy. This will be the key to unlocking the full value of artificial intelligence.
6. Promote innovation in artificial intelligence empowerment.
Artificial intelligence has now helped people solve a series of problems. But companies should also think: "How can we combine artificial intelligence and human intelligence to create things we haven't done before?"
Artificial intelligence has completely changed the way communication companies communicate with their target customers, and now must be further developed. In the context of new competition and industry chaos, industry players are required to place artificial intelligence at the forefront of business strategy and redesign the role of traditional strategists so that they can harness the power of artificial intelligence to advance business goals while unlocking New forms of growth. Today's technology and market pioneers will be the winners of the future.
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