NVC lighting Wu Changjiang: the metaphor of "rain and barrel" (Figure)


Wu Changjiang

Many entrepreneurs have a lot of arguments about whether companies should be big or strong first. I have a metaphor of "rain and bucket" trying to explain this.

When there is heavy rain outside, even if you use a small bucket without any gap to pick up the water, you can only pick up a small bucket. But if you use a large bucket to pick up water, even if the bucket has some small holes, you can get more water. As the heavy rain turns into a light rain, you must find a way to fill the hole immediately to avoid water loss in the bucket.

Being a business is like making a wooden barrel. In some new areas, in the early stage of enterprise entrepreneurship, due to the relatively weak external competition, the higher operating profit, and the greater opportunities to make bigger after the investment, it is as follows: even in the case of heavy rain, even a large wooden barrel with only small holes can be compared to one. The small wooden bucket receives more water.

However, when the company grows up, the inadequacies will be completely exposed, affecting the further development of the enterprise. At this time, the loopholes in the barrel will not be repaired in time, and the “wooden barrel” will become “empty barrel”.

Since its establishment in 1999, NVC Lighting has stood out from more than 3,000 lighting companies and has grown into a leader in the lighting industry. It is to find out its own shortcomings and defects earlier than others, and then make up for it earlier and take a step ahead of others. .

In fact, we still have a lot of loopholes, but it is not terrible for companies to have loopholes. The terrible thing is that the leaders did not find and remedy them in time.





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