Recently, the Nielsen Research Institute released the "China's second quarter consumer confidence index report," the report data shows that at present the Chinese economy is tending to a steady state, the consumer confidence index has steadily increased 112 points, breaking The highest record created in 2013. It can also be seen from this that the national consumption structure has been significantly upgraded.
Take the color TV industry as an example. In recent years, with the popularity of smart appliances, we have found that consumers will be more keen on high-end smart products. Among them, the Nielsen report shows that Chinese consumers are increasingly pursuing high quality of life, and 75% of consumers in first-tier cities are willing to pay more for the advanced technological advantages of electronic products. It can be seen that color TV manufacturers should grasp the timing and flex their muscles.
It is in this kind of consumption upgrade that is willing to pay for technology and experience that high-end smart TVs are already on the right track. As the new darling of color TV industry, OLED high-end TV has taken the lead in the color TV market.
According to the statistical data of the research agency Ovid Cloud Network, during the National Day Golden Week this year, the sales volume of more than RMB 10,000 models is increasing, and the share of high-end products such as large-screen 55-inch screens and OLED TVs increased by nearly 50% year-on-year, becoming a market The biggest bright spot. Obviously, looking at the current situation of the entire color TV industry, OLED high-end TV may become mainstream, which also reflects the consumer's willingness to consume is more optimistic, and the trend of consumption upgrade is more obvious.
With the rapid development of OLED TVs, the color TV industry's performance has also shown a good state. In recent years, on the layout of OLED TVs, Skyworth has been cultivating its OLED core technology, continuously making innovations, and has made major breakthroughs. It can be regarded as the leader of OLED TV in the industry. In the product layout, Skyworth launched this year's Wallpaper series - W9, W8, has aroused widespread concern of consumers, and get everyone's recognition with a good product reputation. In this year's National Day Golden Week, Skyworth is also one of the most powerful brands in the industry, with more than 10,000 sales.
The biggest breakthrough of Skyworth W9 and W8 is the innovative design of product appearance. Skyworth W9 breaks through the traditional restrictions, making the TV body as thin as paper, light and flexible posture, like a fine craftsmanship; and Skyworth W8 uses a folded split design, whether it is sitting or hanging, all show no The same artistic beauty is crafted by Seiko.
In terms of OLED technology, Skyworth has a leading technology in the industry, and it is also a product of outstanding quality and has received many praises from the industry. Today, as OLED technology continues to mature and new product categories continue to increase, OLED TVs have begun to achieve full mainstream.
OLED TV can have such a development prospect. As the leading brand of OLED TV, Skyworth has also made many outstanding contributions. Looking forward to the development of OLED TVs, Skyworth has made greater breakthroughs and brought us more surprises. OLED TVs become the new darlings, officially open the road to popularity!
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