VR industry market value billions of BAT treat VR attitudes are different

Throughout BAT, Baidu’s top executives have expressed a rejection attitude towards VR, but specifically, Baidu is gradually moving closer to VR.

VR industry gains explosive growth BAT treats VR attitudes differently

According to foreign consulting agencies, by 2020, the scale of China's VR market is now dozens of times, and will reach 5.5 billion yuan. Currently, the three major VR hardware manufacturers are Oculus, HTC and Sony, relying on their own advanced VR equipment. It has won a high reputation and status on a global scale, but the highlight of the international manufacturer's layout is still on the hardware.

Immediately near the end of 2016, reviewing the development of the domestic VR market during the year, we found that various manufacturers in the domestic VR market have basically taken new actions this year, which has promoted the explosive growth of the VR industry in a short period of time. . China's Internet Big Three BAT silently lays out the VR market suitable for their future development strategy.

VR industry market value billions BAT treats VR attitudes different _VR, Baidu, Tencent, Ali

In terms of the BAT Big Three, BAT's attitude towards VR is not very similar. According to the current development pattern, it is not very important to the specification configuration of the underlying hardware, but to lay out at the macro level, by supporting other VR hardware and software. The startup company achieves effective use in its own areas of expertise.

Throughout BAT, Baidu’s top executives have expressed a rejection attitude towards VR, but specifically, Baidu is gradually moving closer to VR. This year, the media once asked Li Yanhong: Is Baidu in the VR field in 2016? The layout plan, Li Yanhong bluntly did not plan to launch VR products in 2016.

Ali's attitude is the most clear. In Ali's VR strategic layout, all the goals are directed to the Buy+ program. Everything is for VR shopping. Ali's vision is very good. VR and online shopping actually have a natural connection point. The future needs to better address the issue of convenience, and the emergence of VR provides direction and possibilities for all of this. VR online shopping to some extent to make up for the lack of experience in e-commerce today.

Tencent's attitude in the future VR industry layout is relatively clear, but slightly messy, mainly because Tencent's business is quite mixed. For Tencent, the layout of the VR field is relatively specific. As one of the Big Three, Tencent mainly wants to use its comprehensive and comprehensive resources to carry out all-round layout in games, film, social, live broadcast, maps, etc., and provide users with dual services of hardware and content in many aspects. .

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