In the eyes of many insiders, Pebble's success and failure are due to the paranoia of CEO Eric Migicovsky. He decided to go to Kickstarter crowdfunding, which made Pebble the most dazzling wearable device star, but unfortunately, he eventually did not get out of Kickstarter's small circle.
Pebble is a typical Geek entrepreneurial team. CEO Eric Migicovsky started a Pebble in 2008 when he was a graduate student. What they wanted to do was a smart watch that could support the BlackBerry's battery life. Today, his dream product is early. It was realized, but apparently the company he founded in business failed, and the failure was so thorough:
Fitbit's purchase price is less than $40 million, and it won't help Pebble repay the debt owed by the company. Pebble's brand and products will disappear, leaving only the Pebble firmware operating system (which is also the lifeblood of Pebble) and Some software patents.
The worst thing is Pebble's latest Cickstarter crowdfunding product in 2016 (yes, Pebble's new product this year and KS crowdfunding) also had to announce the jump ticket, and finally Pebble still let them support them on Kickstarter. The customer was disappointed, knowing that Pebble is keeping the Kickstarter crowdfunding record holder and has never had a jump ticket record. The former king of Kickstarter fell to the altar and made people feel embarrassed.
â–² Pebble 2014 new employee Party, at Eric's home.
Pebble's Twitter sent a photo of the thanks team and thanks to the user on the 7th, seeing that there was just a photo of the new employee Party when I first joined Pebble in 2014, right at the CEO Eric's home. At that time, Pebble was still immersed in the joy of the first generation of products entering the major online and offline channels in the United States. Shortly after I joined, we broke the record of 1 million watch sales, and officially landed in Jingdong to announce sales in the Chinese market. But soon with the launch of Google Android Wear and Apple Watch, joy became a faint concern.
But then, even under Google Android Wear and Apple Watch, Pebble still has its core strengths. Its self-developed firmware system and rich third-party extension applications are indeed competitive and have the opportunity to exit at a better price. This is not because Pebble has any core algorithms, but rather its underlying TI-based firmware system, which has a lot of optimization and development in engineering. It not only has low power consumption and is very malleable, such as battery life can reach 7 days, while supporting iOS and Android, and from the first day Pebeble can interface the underlying gyroscope data API to third-party development and so on.
In contrast, the Android Wear system is basically based on the original Android system, but there is still a lot of redundancy, from the number of lines of code is a thousand times Pebble, and the chip must also use Qualcomm's Snapdragon to get it. The operating efficiency can be imagined, so Android Wear not only has high power consumption, but also can't extend support for iOS system communication for a long time. Another competitor, Apple Watch, is not to mention, the people who have used it know how bad the first generation of the second generation of WatchOS, not to mention the underlying gyroscope data, that is, health data can not be opened to third-party developers, The main reason is that Apple Watch's system is based on iOS, unlike Pebble, which is built from scratch. So now let's look at the core part of Fitbit's acquisition of Pebble, which is the small number of lines of C programs, which was the result of continuous optimization by our firmware team.
It is also because of the characteristics of the firmware system that Pebble naturally attracts a large number of developers, that is, the earliest intelligent hardware enthusiasts. Around these early adopters, Pebble not only sold a lot of watches, but also was born on Pebble's open platform. A lot of third-party extensions on the smartwatch platform (but the interface and interactions have always been ubiquitous due to hardware limitations), and these applications, such as the weather I was responsible for in collaboration with the weather forecast company The Weather Channel The forecasting app, the sports and fitness app that works with Misfit, should still be the most downloaded watch platform app for the wearable platform.
Just the Huami CEO Huang Wanghuang told Pebble's death two days ago that the era of plagiarism in Europe and America has passed, but what Huang always ignores is that although Chinese companies plagiarize hardware quickly, the core firmware system and software The interactive experience of the platform, China's hardware companies have no ability to copy, and no ability to innovate, and this is the core of Pebble.
▲ Pebble's early team “Pebble 5†during the Waterloo period.
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