In 2013, the LED home lighting market expanded rapidly, and the speed of LED ceiling lamps as the iconic category of home lighting is obvious to all. The reporter visited the Ningbo lighting market and found that LED ceiling lamps are not only brand-rich, but also more innovative in style. The diversity of prices can be chosen by consumers at different levels. Some dealers predict that the demand for LED ceiling lamps in Ningbo will increase sharply in 2014.
a wide range of brands
A good situation in the LED home lighting market will inevitably lead to the robbing of the "cake". Manufacturers who do not produce LED ceiling lamps have begun to develop such products. The rise of small manufacturers has also joined the battle for market share. Well-known and unknown brands are full of the entire market. What impact will this situation have on the market?
The richness of well-known big brand product lines is not a problem. The LED ceiling lamps of famous brands such as Philips, Op, and NVC are naturally the best choice for middle and high-end consumers.
Ningbo Yaoxing Lighting "online" "offline" Qifa force, the online sales of the brand is mainly Philips. Xu Dingnan, the person in charge, told reporters that LED ceiling lamps have always been a big sales item in the month. Although the price of Philips is high, quality and word of mouth are there.
Consumers understand the principle of “a penny and a share of goodsâ€. Market transactions are also carried out under the principle of voluntariness and equality. The key is to see how consumers choose. “There are a lot of small brands in the store, but the sales volume is also good.†Mao Kunping, the lighting agent of Ningbo brothers and sisters, said that any brand has its own positioning, and the consumer groups targeted are of course different.
“General consumers will choose medium and low-end products, and I will recommend them to brands that are not well-known but relatively low-priced.†Mao Kunping told reporters.
"The LED ceiling lamps sold in our store are mainly purchased from Guangdong, but there is no sales of Hongyan LED ceiling lamps, mainly because the price is too high." Wang Haiying, Ningbo Hongyan Electric Dealer said. Its store is located in Ningbo Textile City, close to the suburbs, and the market is positioned at the low end. Judging from the market positioning of China Textile City, Wang Haiying said that the prospect of operating small brands is broad.
In order to cater to the diversified needs of the consumer groups, the merchants will inevitably produce products with different positioning. On the one hand, the brand has more choices for consumers, but on the other hand, it is prone to mixed situations. How to avoid disadvantages, manufacturers and distributors must adhere to a belief - "quality first."
More price options
The styles range from simple to novel, from single to rich, from traditional to smart, and the process of LED ceiling lamps is very fast. However, the only thing that has not changed is the advantages of LED ceiling lamps with soft and even light, natural light color, energy saving and power saving.
Under normal circumstances, the ability to create a comfortable lighting environment for the home is one of the important considerations for consumers to choose home lighting. The characteristics of LED ceiling lamps have become the "preferred" category for home lighting.
With the continuous maturity of LED technology, the price of products has become more and more "earth". But in any case, the brands are different, the styles are different, and the prices will vary a lot.
According to the reporter's understanding, the price of LED ceiling lamps in Ningbo Broadcom's lighting store is as low as 50, 60 yuan and as high as 300 yuan, and the luxury LED ceiling lamp series even reaches more than 1,000 yuan. “In engineering, as long as the quality is guaranteed, the price is lower, and if it is a home improvement, the brand and quality are very important.†Zhang Tao, head of Broadcom Lighting.
The diversity of price points also adapts to multiple levels of consumer demand. "If the brand and price are relatively simple, there will be fewer opportunities to negotiate with customers." Zhang Tao said. This is also the concrete embodiment of the combined marketing model, so that it can achieve "win-win", why not?
"Of course, the most popular products for consumers are mid-range products. The best sales in the store is the Standan LED ceiling lamp. The retail price is about 50 yuan." Ningbo Panasonic determined that the store dealer Xu Xiding told reporters.
The choice of the price of LED ceiling lamps does not mean that the price is chaotic, and it does not follow the market rules at all, but is determined by the difference in quality. Whether it is wholesale, retail or engineering, the price of LED ceiling lamps has not reached the low price that makes people stunned. Although the LED industry is booming with many opportunistic businesses trying to profit from low prices and low prices, the "survival of the fittest" rule will drive them out of the market.
Demand growth
Whether it is home or office, there are more and more places for LED ceiling lamps, such as kitchens, balconies, corridors, etc. "From the business situation at the beginning of the year, the market for LED ceiling lamps will be hot in 2014." Ningbo Bo Yishun Lighting Wang Bogan said.
The brand of Bo Yishun Lighting is currently Sunshine Lighting, Cosbury, and Mulinsen. The monthly LED ceiling lamps are sold in three or four hundred, sometimes even more. "Sunlight lighting new LED ceiling lamps have been developed, and should be sold in the first half of this year." Wang Bogan said.
LED ceiling lamps are also the best sales category of Ningbo Matsushita sales stores, accounting for half of the total, and sales account for about 20% of the total. The style of the LED ceiling lamp in the store is divided into a simple type and a pattern type, and the shape is divided into a square shape, a circular shape, and an elliptical shape. The richness of the color is conceivable.
"Different consumers have different needs. For example, some young customers like simple and generous styles, so styles need to be more diverse." Xu Xiding said.
In addition to the sales situation of various dealers, it can be inferred that the terminal market demand for LED ceiling lamps is gradually increasing, and the research and development strengths and tendencies of some enterprises can also be perceived as “spotsâ€. For example, at the end of 2013, Everlight LED Lighting launched a new LED ceiling lamp. In 2014, Ningbo Lidelang will also develop a series of LED ceiling lamps.
At present, the price of many LED ceiling lamps is close to that of traditional ceiling lamps. The high-priced and low-cost LED ceiling lamps are deeply loved by consumers, and the competitive advantage is very obvious. Compared with LED downlights , LED spotlights, etc., LED ceiling lamps have more room to play. The increase in demand will lead to the emergence of a variety of products, which will also promote the "big fuss" of LED ceiling lamps.
a wide range of brands
A good situation in the LED home lighting market will inevitably lead to the robbing of the "cake". Manufacturers who do not produce LED ceiling lamps have begun to develop such products. The rise of small manufacturers has also joined the battle for market share. Well-known and unknown brands are full of the entire market. What impact will this situation have on the market?
The richness of well-known big brand product lines is not a problem. The LED ceiling lamps of famous brands such as Philips, Op, and NVC are naturally the best choice for middle and high-end consumers.
Ningbo Yaoxing Lighting "online" "offline" Qifa force, the online sales of the brand is mainly Philips. Xu Dingnan, the person in charge, told reporters that LED ceiling lamps have always been a big sales item in the month. Although the price of Philips is high, quality and word of mouth are there.
Consumers understand the principle of “a penny and a share of goodsâ€. Market transactions are also carried out under the principle of voluntariness and equality. The key is to see how consumers choose. “There are a lot of small brands in the store, but the sales volume is also good.†Mao Kunping, the lighting agent of Ningbo brothers and sisters, said that any brand has its own positioning, and the consumer groups targeted are of course different.
“General consumers will choose medium and low-end products, and I will recommend them to brands that are not well-known but relatively low-priced.†Mao Kunping told reporters.
"The LED ceiling lamps sold in our store are mainly purchased from Guangdong, but there is no sales of Hongyan LED ceiling lamps, mainly because the price is too high." Wang Haiying, Ningbo Hongyan Electric Dealer said. Its store is located in Ningbo Textile City, close to the suburbs, and the market is positioned at the low end. Judging from the market positioning of China Textile City, Wang Haiying said that the prospect of operating small brands is broad.
In order to cater to the diversified needs of the consumer groups, the merchants will inevitably produce products with different positioning. On the one hand, the brand has more choices for consumers, but on the other hand, it is prone to mixed situations. How to avoid disadvantages, manufacturers and distributors must adhere to a belief - "quality first."
More price options
The styles range from simple to novel, from single to rich, from traditional to smart, and the process of LED ceiling lamps is very fast. However, the only thing that has not changed is the advantages of LED ceiling lamps with soft and even light, natural light color, energy saving and power saving.
Under normal circumstances, the ability to create a comfortable lighting environment for the home is one of the important considerations for consumers to choose home lighting. The characteristics of LED ceiling lamps have become the "preferred" category for home lighting.
With the continuous maturity of LED technology, the price of products has become more and more "earth". But in any case, the brands are different, the styles are different, and the prices will vary a lot.
According to the reporter's understanding, the price of LED ceiling lamps in Ningbo Broadcom's lighting store is as low as 50, 60 yuan and as high as 300 yuan, and the luxury LED ceiling lamp series even reaches more than 1,000 yuan. “In engineering, as long as the quality is guaranteed, the price is lower, and if it is a home improvement, the brand and quality are very important.†Zhang Tao, head of Broadcom Lighting.
The diversity of price points also adapts to multiple levels of consumer demand. "If the brand and price are relatively simple, there will be fewer opportunities to negotiate with customers." Zhang Tao said. This is also the concrete embodiment of the combined marketing model, so that it can achieve "win-win", why not?
"Of course, the most popular products for consumers are mid-range products. The best sales in the store is the Standan LED ceiling lamp. The retail price is about 50 yuan." Ningbo Panasonic determined that the store dealer Xu Xiding told reporters.
The choice of the price of LED ceiling lamps does not mean that the price is chaotic, and it does not follow the market rules at all, but is determined by the difference in quality. Whether it is wholesale, retail or engineering, the price of LED ceiling lamps has not reached the low price that makes people stunned. Although the LED industry is booming with many opportunistic businesses trying to profit from low prices and low prices, the "survival of the fittest" rule will drive them out of the market.
Demand growth
Whether it is home or office, there are more and more places for LED ceiling lamps, such as kitchens, balconies, corridors, etc. "From the business situation at the beginning of the year, the market for LED ceiling lamps will be hot in 2014." Ningbo Bo Yishun Lighting Wang Bogan said.
The brand of Bo Yishun Lighting is currently Sunshine Lighting, Cosbury, and Mulinsen. The monthly LED ceiling lamps are sold in three or four hundred, sometimes even more. "Sunlight lighting new LED ceiling lamps have been developed, and should be sold in the first half of this year." Wang Bogan said.
LED ceiling lamps are also the best sales category of Ningbo Matsushita sales stores, accounting for half of the total, and sales account for about 20% of the total. The style of the LED ceiling lamp in the store is divided into a simple type and a pattern type, and the shape is divided into a square shape, a circular shape, and an elliptical shape. The richness of the color is conceivable.
"Different consumers have different needs. For example, some young customers like simple and generous styles, so styles need to be more diverse." Xu Xiding said.
In addition to the sales situation of various dealers, it can be inferred that the terminal market demand for LED ceiling lamps is gradually increasing, and the research and development strengths and tendencies of some enterprises can also be perceived as “spotsâ€. For example, at the end of 2013, Everlight LED Lighting launched a new LED ceiling lamp. In 2014, Ningbo Lidelang will also develop a series of LED ceiling lamps.
At present, the price of many LED ceiling lamps is close to that of traditional ceiling lamps. The high-priced and low-cost LED ceiling lamps are deeply loved by consumers, and the competitive advantage is very obvious. Compared with LED downlights , LED spotlights, etc., LED ceiling lamps have more room to play. The increase in demand will lead to the emergence of a variety of products, which will also promote the "big fuss" of LED ceiling lamps.
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