Soymilk industry sales decline

According to relevant statistics, total soybean milk machine sales in 2013 reached 23.61 million units, down 8.3% year-on-year, of which domestic sales were 22.235 million units, down 8.2% year-on-year, and the export volume was relatively small. In December 2013, the total sales volume of soybean milk makers was 1.86 million units, a year-on-year drop of 20% and an increase of 4.4% from November; the domestic sales of 1.83 million units was down by 19% year-on-year, and the chain growth.

Last year, the soymilk industry could be said to be struggling. Despite the new tricks of various companies, they have failed. At the end of 2013, the domestic sales of soya-bean milk makers saw a small increase from the previous quarter, but unfortunately there were fewer favourable factors in the domestic market and the market environment was unfavorable, which led to a declining trend year-on-year.

Judging from the domestic mainstream brands, Nine Yang is still sitting in the industry leader, but sales have shrunk. In recent years, due to the lack of growth in soybean milk, Jiuyang began to broaden its product range and deepen its products. Recently, it launched oneone soya-bean milk maker and fired a small amount of millet. How its products are yet to be tested in the market. For the soymilk industry, 2014 is still a thorny year. If there is no obvious market or event stimulus, the soybean milk industry will continue to decline this year.