The rise of phablet (Phablet) will affect the market ranking of smart phone chip vendors. Global mobile phone manufacturers are competing for low-cost, high-profile tablet phones, detonating the demand for multi-core and highly integrated processors. Samsung and HiSilicon have been encouraged to step up research and development of eight-core solutions. Quad-core applications and baseband chips are integrated into the public board. There are even mainland players who plan to improve 7-inch flat-panel chips to enter the market at a low price, which will cause the mobile phone chip war to change and even affect the chip vendors' ranking reshuffle.
Hong Cenwei, director of Gartner's wireless research department, believes that Intel's latest mobile phone chip platform has also greatly improved power consumption, and is expected to increase its competitiveness in competition with ARM-based chip makers.
Hong Cenwei, director of wireless research department at Gartner, said that 5-6 inch flat-panel mobile phones have become the focus of spotlights at this year's International Consumer Electronics Show (CES), which shows that first-line mobile phone brand factories have shifted their focus on high-end product research and development. Such design. Recently, mobile phone original equipment manufacturers (OEMs) in mainland China and emerging countries have considered that most local consumers cannot purchase tablet devices and smartphones at the same time, and they are quicker to invest in the development of tablet phones that are compatible with both experiences. Stimulating market buying momentum is expected to accelerate the penetration of this design from high-end to low-end applications.
However, Hong Cenwei emphasized that tablet phones are between tablets and mobile phones. Due to the demand for high-resolution display specifications, it is necessary to increase the system processing performance, which will cause IC designers to accelerate the expansion of the number of chip cores to increase the computing clock. In addition to Samsung's use of ARM's big.LITTLE solution to create an eight-core processor, it is estimated that there will be 3 to 4 companies investing in the development of eight-core solutions this year.
Hong Cenwei analyzed that this type of design can only use up to four cores at a time, which can be called an alternative four-core design. Once the above-mentioned chip manufacturers can break through the central processor (CPU) core software switching and cooling system technology, it will break the current four. The core game is inseparable, and it gradually affects the status of the chip maker that originally had a higher market share. At present, both MediaTek and HiSilicon intend to use large and small core designs this year to develop multi-core processor architectures such as 4 + 2 or 4 + 4. The follow-up product development is worthy of attention.
In addition, considering the high cost sensitivity of mobile phone manufacturers in mainland China, the future multi-core application processor integration of time-sharing / frequency division long-range evolution plan (TD / FDD-LTE) multi-frequency multi-mode baseband chip solution will also become Chip industry is another key to winning the mobile market.
As China Mobile is expected to initiate the transfer of TD-LTE service providers in the second half of this year, mobile phone manufacturers will seek application processor solutions that integrate multi-band multi-mode baseband chips to achieve global roaming, communication specification upgrades, and cost control benefits . Hong Cenwei emphasized that at present, China ’s mainland smartphone market has the leading ranking of MediaTek, Spreadtrum and Qualcomm. Only Qualcomm and MediaTek have sufficient TD / FDD-LTE chip integration capabilities, which will lack TD / FDD-LTE dual Spreadtrum with technical capabilities brought shocks and affected changes in market share rankings.
On the other hand, Hong Cenwei believes that local flat-chip chip manufacturers in mainland China also have the opportunity to make a comeback in the flat-panel mobile phone market. As the flat-screen mobile phone screen gradually extends in the direction of more than 6 inches, it is closer to the design of the tablet; therefore, mainland domestic chip manufacturers who have trained in the 7-inch tablet market also have the opportunity to launch a low-cost, multi-core product offensive to further step into parity The high-profile tablet phone market has brought new variables to the ranking of mainland China's mobile chip market.
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